Phim doanh nghiệp: Giải pháp marketing nâng tầm thương hiệu

Corporate videos are one of the most effective forms of marketing today. They not only help establish the company's position and brand but also serve as a bridge between the business and its customers. This is expressed through emotionally resonant footage, conveying clear values and messages.

What is a corporate video?

Phim doanh nghiệp (corporate film) là dạng phim ngắn được sản xuất dành riêng cho doanh nghiệp, công ty hoặc đơn vị bất kỳ, có thời lượng từ 3 – 5 phút, tóm tắt đầy đủ những thông tin cơ bản như tên tuổi thương hiệu, giá trị cốt lõi, triết lý kinh doanh, lĩnh vực hoạt động, khả năng làm việc, năng lực tài chính…

Videos are commonly used for presentations at promotional events, meetings with investors and clients, or in bidding sessions and international conferences.

The message is conveyed through images, sound, creative commentary, and the integration of the company's story, attracting viewers. Depending on the target audience, corporate films can be dubbed in Vietnamese or English.

Tùy theo mục tiêu truyền thông, doanh nghiệp có thể lựa chọn nhiều dạng video doanh nghiệp khác nhau như:

• Phim giới thiệu công ty: Giới thiệu tổng quan về doanh nghiệp
• Phim giới thiệu nhà máy: Thể hiện năng lực sản xuất
• Phim thương hiệu: Kể câu chuyện thương hiệu
• Video dự án: Giới thiệu các dự án tiêu biểu
• Video tuyển dụng: Thu hút nhân sự
• Video testimonial: Chia sẻ từ khách hàng

Benefits of corporate videos

Trong bối cảnh cạnh tranh khốc liệt, phim doanh nghiệp nổi lên như một công cụ marketing mạnh mẽ, mang lại vô số lợi ích vượt trội so với các hình thức truyền thống. Không chỉ giúp khẳng định vị thế thương hiệu, mà còn thúc đẩy doanh số và xây dựng mối quan hệ lâu dài với khách hàng.

Dưới đây là những lợi ích nổi bật nhất của phim doanh nghiệp:

• Tăng nhận diện thương hiệu và lòng tin: Chỉ trong vài phút, video có thể truyền tải thông điệp rõ ràng, giúp khách hàng hiểu rõ giá trị cốt lõi của doanh nghiệp.
• Thúc đẩy chuyển đổi và doanh số: Theo nghiên cứu từ HubSpot, video marketing tăng tỷ lệ chuyển đổi lên đến 80%. Phim doanh nghiệp tác động trực tiếp đến quyết định mua hàng, đặc biệt trong lĩnh vực B2B.
• Tiết kiệm chi phí dài hạn: Một video chất lượng cao có thể sử dụng qua nhiều năm trên đa nền tảng, thay thế cho hàng loạt chiến dịch quảng cáo tốn kém. So với brochure in ấn, phim doanh nghiệp tiết kiệm đến 50% chi phí marketing hàng năm.
• Tăng lợi thế cạnh tranh: Trong các buổi đấu thầu hoặc hội nghị, một video chuyên nghiệp sẽ giúp doanh nghiệp nổi bật, thu hút nhà đầu tư và đối tác tiềm năng.
• Dễ dàng tiếp cận khách hàng toàn cầu: Phim doanh nghiệp có thể lan tỏa trên mạng xã hội, tăng traffic website và mở rộng thị trường.

>> See more: Things to know between corporate films and TV commercials

Các bước làm phim doanh nghiệp chuyên nghiệp

Một phim doanh nghiệp chất lượng cần được thực hiện theo quy trình sản xuất chuyên nghiệp. Quy trình này thường bao gồm 4 giai đoạn chính.

Pre-production phase

• Client Information Take Brief: The film production company receives all information about the business and develops initial ideas, closely following the information provided by the client.
• Concept/Idea development. During this phase, script development will be carried out simultaneously by both sides to ensure optimal script content.
• The next step is to develop a detailed storyboard, including images, camera angles, shots, and shot sizes to ensure they are appropriate.
• We discuss with the client to select suitable voice actors, then proceed with recording. Recording before filming helps avoid errors and unnecessary updates after filming is complete.

Operational phase

This is a crucial phase that includes preparing equipment and personnel.

• Regarding equipment, prepare all necessary props and filming equipment, including cameras, lights, drones, monitors, gimbals, etc.
• In terms of personnel, you will need a director, director of photography, production manager, cinematographer, lighting technician, and equipment movement support staff, etc.

For Right Media, the production process is always meticulously organized and involves close coordination between departments, ensuring the quality of every shot.

Post-production phase

This is the stage where the initial raw footage is transformed into coherent and emotionally engaging material. The post-production team will perform the following steps in sequence: data archiving, data backup, line work, color grading, and special effects integration…

After completing the first video, a review and discussion with the client will take place. Based on client feedback, the video will be adjusted and refined. This stage will involve three main revisions:

• First time (Offline)Right Media Send the complete video to the client with all the necessary elements such as image, sound, rhythm, etc.
• Second time (Online): Receive customer feedback and make adjustments to elements including effects, special effects, sound, video color, text content, fonts, graphics, etc.
• Third attempt (Master): This is the final revision based on customer feedback from the previous revision.

Handover phase

We will publish the completed video and deliver it to the client within the agreed-upon timeframe. This can be received via an online link or on a hard drive containing all the recorded 4K quality footage and copyrighted music.

Besides delivery, Right Media also offers a video warranty policy for businesses, because we know that corporate videos will continue to be updated in the future (for example, updates to new client logos, service groups, new products, etc.). This is also a differentiating factor of Right Media compared to other providers on the market.

Key factors determining the success of a corporate film.

Regardless of its purpose, a successful corporate video needs to ensure the following elements:

• Choose a reputable film production company.Choose companies with extensive experience in corporate film production, having previously delivered many high-quality projects. Furthermore, prioritize credibility, respect for promises, and decisive action to fulfill them. For example, Right Media demonstrates its credibility by committing to project deadlines; any delays will result in penalties exceeding 1.3 billion VND of the contract value. Right Media We are one of the most reputable, professional, and dedicated companies in Vietnam. We are always committed to delivering high-quality, realistic videos to viewers, helping to build brand awareness for businesses.
• Business investmentTo produce high-quality, visually stunning films that meet all criteria, significant investment and support from businesses are essential.
• Film content qualityThe film has a clear plot and message, which is conveyed skillfully and engagingly for the viewer.
• Film durationEnsure the film is of a suitable length, avoiding being too short or too long, which could easily distract viewers.
• Sound and image qualityThe film's output quality must be at its best, with vibrant and appropriate sound and sharp images.
• Presentation platformMake sure you choose the right platform for your corporate video presentation. This is a crucial factor to determine from the outset in order to target the right potential customer group.

>> See more: Top 5 units Corporate film production in Ho Chi Minh City most famous

4 Cốt truyện video doanh nghiệp phổ biến và ấn tượng

To make corporate videos highly effective in conveying messages and building brand awareness, you can choose one of the following seven common storylines:

• Storyline 1: Combining logo, sound, and effects.

Starting with the brand logo combined with vibrant sound effects can easily make a strong impression on viewers from the very first viewing.

• Plot 2: Using large-scale economic illustrations

Incorporating macro-level illustrative images such as industrial parks, large-scale factory complexes, or bustling urban areas helps viewers easily visualize the scale of the business, creating a positive impression and increasing credibility.

• Plotline 3: Tell the history of the business's founding.

Every business has a history. Utilizing this element in videos helps customers understand the company's development process. The longer a business has been around, the easier it is to build trust.

When incorporated into a video, this motif can be retold through images, milestones, or a timeline.

• Plot 4: Describing the services the business provides

In a video, providing detailed descriptions of the services and products being offered, analyzing their strengths, value, and benefits, is also a good idea. Combining visuals, layout, sound, and appropriate commentary will transform this video into an attractive tool to engage customers and encourage them to use the services.

• Plot 5: Interview with the Head

Sharing the story of the company's formation, its business philosophy, and its development direction from the leaders helps customers feel secure and confident in the business.

• Plot 6: Realistic Illustration and Growth Results

To demonstrate the scale and credibility of the business to customers, you can use business stories, major projects, or market problems that the business has encountered and successfully solved.

Additionally, to increase persuasiveness, it's advisable to include customer feedback and specific data.

• Plot 7: An impressive video ending.

Similar to the opening, a corporate video can end by repeating the logo and slogan to increase brand recognition and leave a lasting impression on customers.

There are many other storylines that Right Media's Account team will update and advise clients on, tailored to their business model.

Cost of producing corporate films

Chi phí làm phim doanh nghiệp là mối quan tâm hàng đầu của nhiều doanh nghiệp tuy nhiên lại không có con số cố định, mỗi phim sẽ có mức chi phí khác nhau phụ thuộc vào nhiều yếu tố như:

• Production unitChoosing reputable companies with extensive experience and expertise in film production means higher costs. However, this guarantees film quality and a professional, reliable collaboration process.
• Film durationThis is a major factor affecting production costs. The longer the film, the longer the filming and editing time, resulting in higher costs compared to shorter films.
• EquipmentThe more advanced the equipment used (cameras, drones, etc.), the higher the cost.
• Other factors: Diễn viên, địa điểm quay, hậu kỳ, các chi phí phát sinh khác…

Nhìn chung, không có con số chính xác về mức chi phí làm phim doanh nghiệp. Có thể dao động từ vài chục triệu cho đến vài trăm triệu tùy vào mức độ đầu tư của doanh nghiệp. Do đó để nhận được mức báo giá ưu đãi và chính xác nhất, quý khách hàng có thể liên hệ trực tiếp đến Right Media thông qua hotline 0901 391 002.

RIGHT MEDIA – Đơn vị sản xuất phim doanh nghiệp chuyên nghiệp và uy tín

Thị trường làm phim doanh nghiệp rất cạnh tranh, có không ít các đơn vị lớn nhỏ nhưng để chọn một production house vừa uy tín vừa đảm bảo chất lượng phim hoàn hảo là rất khó.

Right Media was established in 2020 and, with over 3 years of prior experience in corporate film production, TV commercials, and advertising videos both domestically and internationally, we are confident in our ability to provide clients with high-quality corporate film production services and peace of mind when collaborating with us.

Some of the brands that have partnered with Right Media include Dulux, SONY, Shinhan, ABC Bakery, Sacombank, PV, CP Group, and many other businesses and Key Opinion Leaders (KOCs) across various sectors.

Right Media operates to standards. 4 CORRECT:

• Right Message
• Right Standard
• Right Time (On schedule)
• Right Visual

Here are some corporate videos produced by Right Media:

Corporate video introducing CJ FOODS Vietnam

Far Eastern Polytex Vietnam corporate film

With a strong workforce of highly skilled, experienced professionals who have participated in large-scale projects, Right Media is always ready to learn, innovate, and create to breathe life into every film. In addition, Right Media is confident in its availability of the most modern filming and editing equipment, ensuring a proactive and efficient work environment.

Throughout the process, the Right Media team always takes the time to discuss and thoroughly understand the needs and goals of our clients to deliver the highest quality products. In addition, we always dedicate time to researching the content, context, and theme of the video to prepare the necessary props, ensuring the video is logical, polished, perfect, and effectively conveys the core values to the viewers.

Right Media contact information:

• Tại TP. HCM: 06 Bình Quới, Phường Bình Quới, TP.HCM
• Tại Hà Nội: 105-E5, Trung Tự, Đống Đa, Hà Nội
• Email: info@rightmedia.vn | anhtai@rightmedia.vn
• Hotline: 0901 391 002

Corporate films Corporate video is a crucial key to unlocking new business opportunities. It's a tool every business needs to increase brand awareness and create a lasting impression on customers. For a high-quality corporate video, choose Right Media and let us help you realize this vision quickly and with peace of mind.

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