Thanh Cong Textile Industry Corporate Film Project
The corporate film project for Thanh Cong (TCM), a textile and garment industry company, places people at the center, rather than presenting technical details in the usual rigid way. The film follows the company's "Innovation" orientation and adheres to Thanh Cong Group's message: "At Thanh Cong, we don't just make clothes."
Thanh Cong Textile Industry Corporate Film Project
Project information
| Client | Thanh Cong Textile |
|---|---|
| Branch | Textiles |
| Service | Brand Film |
| Target | Conveying the "Innovation" vision through the stories of passionate individuals who breathe life into each fashion product. |
| Scale | Two days of filming at the Tan Binh Industrial Park factory and the factory in Vinh Long. |
Request from Thanh Cong
Thanh Cong Textile, Investment and Trading Joint Stock Company (TCM) is one of the largest textile and garment enterprises in Vietnam, operating a closed-loop production system from yarn, weaving, dyeing to garment manufacturing. Thanh Cong's garments are exported to many major markets worldwide. The company pursues three main directions: investing in technology, sustainable development, and expanding its value chain.
Thanh Cong is one of the largest textile and garment businesses in Vietnam.
Thanh Cong needed a corporate video that highlighted its production capabilities, modern processes, and machinery system. The company was concerned that viewers would find the technical scenes tedious. Therefore, the video needed to be youthful, bright, more emotional, and suitable for working with international partners.
Thanh Cong Group set four specific requirements for this textile and garment industry corporate film:
- Emphasize production capacity: The process, from yarn spinning to garment manufacturing, along with smart factories and ERP systems, is recreated to demonstrate how the business takes control of its production chain and leads in product innovation.
- Commitment to sustainable development: Talking about solar energy, water recycling, and green materials demonstrates the ESG orientation and environmental responsibility of a textile company.
- Global vision: The commentary lists client brands such as Adidas, Columbia, New Balance, and Tommy Hilfiger, concluding with the statement, "Designed in Vietnam, trusted worldwide," encapsulating both pride in Vietnamese manufacturing capabilities and international prestige.
- Brand positioning: The phrase "we don't just make clothes" shows that Thanh Cong is not just a contract manufacturer, but a creative producer that creates added value.
Right Media's solution
Right Media's task was to transform Thanh Cong's strengths in technology, scale, and production capacity into a corporate film about the textile industry with a clear story. The story needed to be emotional but still true to the reality of the factory.
The chosen filming plan allows viewers to clearly see the scale and production capacity of the Thanh Cong factory.
The film follows these directions:
- The focus is on people. The characters guide the viewers through the workings of the production line and the dedication behind each product. Machines are the tools, people are the bridge between the brand and the audience. The commentary encapsulates this idea in one sentence: "Machines can build, people create."
- Filming took place in the garment factory, in the office, and in outdoor settings, allowing viewers to see the fashionability and versatility of the product.
- Prioritize close-up shots of the factory area and each stage of production, so viewers can clearly see the operation and the machinery systems the company has invested in.
- The video uses basic colors. Blue, Thanh Cong's brand color, appears throughout to help viewers easily associate the image with the brand.
- The video has two versions, Vietnamese and English, for Thanh Cong to use at events both domestically and internationally.
The implementation process of the Corporate Film project in the Thanh Cong textile and garment industry.
Right Media provided a complete corporate film project for the textile industry for Thanh Cong, covering six steps from concept consulting and scriptwriting to filming organization and post-production.
Most of the footage was filmed live at the factory's production workshop.
Step 1: Receive brief & analyze objectives
Right Media worked with Thanh Cong Group to clarify where the video would be used, who would watch it, and the positioning message it needed to convey.
Step 2: Factory survey & idea generation
The team surveyed the production line, factory space, and operational processes, then developed a concept that showcased both production capacity and a youthful spirit.
Step 3: Develop the script and storyboard.
The script was written according to the requirements of Thanh Cong Group and the content was finalized with the client. It included a storyboard and filming timeline to ensure that filming time inside the factory was efficiently arranged.
Step 4: Organize filming at the factory.
The film crew spent two days filming at the Tan Binh Industrial Park factory and the factory in Vinh Long. The camera angles were chosen to show viewers the scale, technology, and actual operational rhythm of the factory.
Step 5: Post-production & English version
The film crew edited and color-corrected the video according to the brand's identity, created the graphics, and finalized both the Vietnamese and English versions.
Step 6: Handover
Right Media handed over the corporate film on the textile and garment industry in both Vietnamese and English versions for Thanh Cong to use at events and on various media channels.
Results achieved
The Director's Cut, narrated in English, traces the entire production chain from spinning, knitting, weaving, dyeing, and sewing to the ODM and R&D centers and the lifestyle, sportswear, uniform, and outerwear lines. The film concludes with the phrase, "Your desire, our innovation."
The final version of this textile industry corporate film showcases a large-scale, modernly operated, and internationally oriented enterprise. Thanks to its people-centric approach, the presentation of production capabilities is less dry.
A representative from TCM shared their comments about Right Media.
The textile and garment industry is one of the sectors heavily impacted by the US-China trade war, so businesses need to invest wisely to find more customers in other markets. With both Vietnamese and English versions, Thanh Cong has a video available to present at events both domestically and internationally.
In the testimonial video above, a representative from Thanh Cong stated that the company only provided a preliminary script, while Right Media developed the specific settings and camera angles to help Thanh Cong visualize the video. On the filming day, the team "prepared everything thoroughly," carefully selecting locations and setting up camera angles to match the script's content. The person sharing this hopes that the post-production profile video will "meet and exceed" the company's expectations.
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