BIM application project in construction | Green DS case study video
Technical specifications are becoming increasingly stringent, project deadlines are constantly being tightened, and many construction companies find that old methods are no longer keeping up. BIM is often mentioned as the solution, but the real question is how to implement it. The BIM case study video produced by Right Media for GreenDS answers this question with a real-life case: Phuc Thinh implemented BIM in collaboration with GreenDS.
Video case study of BIM: BIM applications in construction | GreenDS x Right Media
Project information
| Client | GreenDS – software solution |
|---|---|
| Branch | Architectural and construction software |
| Service | Video case study (Testimonial / Brand Film) |
| Target | The case study of Phuc Thinh Construction demonstrates that GreenDS is a partner that helps implement BIM effectively and enhance project management capabilities. |
| Scale | Filming took place over two days at the Phuc Thinh construction site (Dong Thap province) and the Phuc Thinh office (Ho Chi Minh City). |
| Hand over | One 3-minute video case study, including all recorded source material. |
Customer requirements
GreenDS provides BIM consulting and implementation services in Vietnam. As described in the video, GreenDS not only sells software but also accompanies businesses throughout the implementation process: training teams, standardizing processes, and directly addressing issues in each project.
The message GreenDS wants to convey in the video is quite clear. The construction market is changing, with stricter legal requirements and higher project standards. At that time, general contractors need a digital transformation partner who understands the construction industry; software alone is not enough.
BIM and GreenDS are applied in construction projects.
belong to Phuc Thinh Construction Design and Trading Joint Stock Company
The main character is Phuc Thinh Design – Construction – Trading Corp, a company with over 20 years of experience as a general contractor for industrial projects. GreenDS wants to recount Phuc Thinh's real-life transformation process. The starting point was pressure to meet deadlines, design errors, and legal requirements. The destination is the company's gradual mastery of BIM in project operations.
Therefore, this BIM case study video shouldn't just introduce the solution. The video needs to show that BIM is only effective when implemented correctly, with a partner who understands the industry. GreenDS provides the tools and helps businesses change their approach to keep up with the market.
Right Media's solution
Right Media provided a complete package from concept and script to filming and post-production. After working with GreenDS, the team chose to tell the story from the client's own perspective: a BIM case study video chronicling Phuc Thinh's transformation process and the achievements the company made.
The script follows a clear sequence to make it easy for viewers to follow the BIM implementation process.
The scenario is divided into three parts: the problem, the solution, and the outcome.
- Problem: Businesses face pressure to meet deadlines, increasingly stringent legal requirements, and the need for highly accurate design documents. The 2D drawing-based approach reveals limitations, especially in design control and coordination between different disciplines. In the video, Phuc Thinh recounts a Group B factory project with a total investment of nearly 1000 billion VND. The company acted as the general contractor for design and construction, while the handover deadline was extremely tight.
- Deployment: Phuc Thinh started using BIM and ArchiCAD software along with GreenDS, gradually transitioning from 2D drawings to synchronized 3D models. The most challenging aspect was changing the habits of the engineering team, who had been working with 2D for many years. GreenDS trained the team, standardized processes, and worked with them to handle unforeseen situations directly within the project.
- Result: Drawings, details, and quantities are synchronized from the model, allowing businesses to better control the design and reduce errors. Conflicts between architecture and structure are detected before construction begins, thereby reducing risks and maintaining construction progress. A representative from Phuc Thinh advised businesses to consider "starting early because process transitions also take time."
The filming crew shot the video in two locations: a construction site in Dong Thap and the company's office in Ho Chi Minh City. Viewers saw BIM being used both on the construction site and at the office desk. Phuc Thinh's management and HR directly shared how BIM had transformed their work, giving the video more weight than a simple software advertisement.
Right Media filmed live at the construction site to preserve the project's authentic setting.
In the post-production phase of the BIM case study video, the audio was handled in a restrained manner, similar to other manufacturing and technology videos by Right Media, prioritizing clear audio for the interview. The video also includes English narration to allow GreenDS to reach a wider audience, especially businesses exploring BIM.
Right Media's workflow
The project went through six steps to ensure the video met both visual requirements and accurately conveyed what GreenDS needed.
- Receiving and analyzing requests: Listen to the client's communication goals and industry specifics to choose the right content direction.
- Suggested ideas & scripts: Develop a concept, message, and detailed script based on the project objectives.
- Pre-production: Production planning includes a timeline, shot list, personnel, and equipment.
- Production: Filmed at Phuc Thinh's construction site in Dong Thap and their office in Ho Chi Minh City, the shoot was completed in just two days.
- Post-production: Film editing, color grading, sound processing, adding graphics, and finalizing the video.
- Hand over: Based on GreenDS' feedback, we finalized the version and provided advice on using video in communication.
Achievements
This BIM case study recounts the implementation process at Phuc Thinh Design – Construction – Trading Corp, from the construction site to the office. Viewers see how BIM helps control design, coordinate between disciplines, and maintain project progress. GreenDS appears as a partner accompanying the company from training to the point where the team masters the system.
From model to actual construction: BIM helps Phuc Thinh control every step of the project.
Because the content comes from a real customer, GreenDS can use this BIM case study video for B2B marketing and sales. When meeting with a general contractor considering BIM, the sales team has a concrete story to tell, instead of just listing software features.
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
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