The music video project showcases more than 11 records set in Son Tien.

Son Tien Tourist City boasts over 11 records worth showcasing. Instead of listing each record in the usual way, Right Media proposed creating an exclusive theme song and telling the story through a music video. In 2 minutes and 22 seconds, the featured family walks through the wave pool, the longest pedestrian bridge in Vietnam, the pedestrian street, and various sections of Son Tien to the tune of "Let's visit Son Tien, family!"

Watch the project video here: Music Video Introducing Over 11 Records at Son Tien | Produced by Right Media

Customer requirements

Son Tien is a large eco-tourism city with many record-breaking attractions: a wave pool, the longest pedestrian bridge in Vietnam, a pedestrian street, and various water and land-based amusement parks. The client needed a video that combined these records into an easy-to-watch, memorable product that could be used long-term for promotion and events.

The challenge lies in the sheer number of records. With over 11 records, reading them all aloud would create a lengthy list, making it difficult for viewers to retain anything after watching.

Solution: a song instead of a list

1. Compose a unique theme song for Son Tien.

Right Media proposed not making a conventional promotional video but instead composing an exclusive theme song. The team connected and worked with a musician, developing lyrics that reflected Son Tien's records, then recorded, harmonized, mixed, and mastered the song. The lyrics evoke images viewers will encounter upon arrival: "looking up at the summit," "crossing the longest pedestrian bridge in Vietnam," "the green lake and waterways," and the chorus, "Let's visit Son Tien, family!"

2. Tell the story through the journey of a family.

The music video follows a three-generation family on a day in Son Tien. They swim in the wave pool, ride the electric tram through the different sections, stroll along the pedestrian street, and stop by the fountain. Each stop represents a record, but viewers see it through the characters' joy, not just the numbers.

Filming a family scene at the wave pool, one of Son Tien's record-breaking attractions.

3. Rhythm synchronized with music

Because the video is set to a song, the cutscenes are timed in beats. The "la la la" sections of the chorus are accompanied by a series of fast-paced shots of the game and the setting; the final section slows down with images of the family holding hands and the concluding line, "and we'll be back here." This editing style allows for the inclusion of over 11 records while keeping the video just over two minutes long.

Following the actor's family by the fountain.

Right Media provides a complete package from concept to post-production.

In this project, Right Media handled the entire production process:

• Consulting and developing creative ideas, guiding the content of music videos.
• Connecting with and working alongside musicians; composing and producing music; recording, arranging, mixing, and mastering.
• Pre-production, casting, and production organization.
• Filming took place in Son Tien Tourist City, at the same time as corporate video introducing Son Tien.
• Film editing and post-production.

Electric tram parked in front of the pedestrian street entrance.

Result

Son Tien received two things from the project: a music video showcasing the records, and an exclusive theme song that can be reused in future events, promotions, and media activities. The video concludes with the phrase, "Son Tien, a tourist city, tourism within the city."

Right Media's crew and cast after filming at Son Tien.

Businesses needing a different way to tell their brand story can find more information here. brand film projects or music video production services by Right Media.

Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.