Music video production is a service that creates a film for a song, from visual concept, casting, setting, to filming and post-production. Right Media handles two types of projects: music videos for artists and brand music videos — a type of song created by a business for internal events, anniversary celebrations, or marketing campaigns. These two types differ in their storytelling approach, and therefore their implementation methods also differ.
What is the difference between an artist's music video and a brand's music video?
| Music video by an artist | Brand MV | |
|---|---|---|
| Main character | The singer and the story behind the song. | People and the values of the business |
| Viewers | Mass audience | Employees, customers, partners |
| Commonly used in | YouTube, the digital music platform | Internal events, celebrations, company social media |
| The most difficult point | The visual concept must be original. | Balancing emotions and business messaging. |
What determines the quality of a music video?
The visual concept is based on the song. Music videos often fail because the visuals and music go in opposite directions: the scenery is beautiful but unrelated to the lyrics. Creating a storyboard that separates the music into segments solves this problem before spending money on filming.
Setting and lighting. A large portion of a music video's budget is spent on the setting. With a moderate budget, the most effective approach is to choose one striking setting and explore it from multiple angles, rather than shooting at numerous locations with only brief shots of each.
The joints move and rise in rhythm. The singing scenes must match the lyrics, and the editing must be cut to the rhythm of the music. This is the most time-consuming part of post-production and also the part that viewers notice the most.
MV production process
- Listen to the song and agree on the visual direction: Tone, atmosphere, story.
- Write the treatment and storyboard: Divided into musical sections.
- Pre-production preparation: Casting, location, costumes, props, filming schedule.
- Filming: Usually 1–2 days, it includes lip-syncing and acting scenes.
- Post-production: Set to rhythm, adjust color, and use special effects if needed.
- Hand over: The original version for YouTube, along with shortened versions for social media.
Music video production costs
Costs vary widely depending on the number of locations, actors, costumes, and special effects. A single-location music video with a small crew is the least expensive; videos with multiple locations, dance troupes, and special effects will cost significantly more. (See reference) Right Media's service price list Then we'll discuss and get a quote that accurately reflects the scale of the project.
Related articles and services
- TV commercial production services
- Corporate video production services
- Corporate video production price list
Frequently Asked Questions about Music Video Production
Most commonly used for anniversary celebrations, staff conferences, and internal culture building campaigns, a unique song accompanied by a music video creates a stronger collective feeling than a typical introductory video, and can then be reused for recruitment and brand communication.
Filming typically takes 1–2 days, but the entire project takes about 4–6 weeks because the pre-production phase takes a lot of time: casting, finding locations, preparing costumes and props. Post-production editing to the music rhythm and color grading also takes longer than a typical corporate video.
Right Media focuses on the visual aspect. For corporate songs, the songwriting and recording are handled by partner musicians, and Right Media coordinates from the concept stage to ensure the visuals and music are seamlessly integrated. If a song is already available, they can start immediately with scene construction.
