Product photography is a service that creates photo sets for e-commerce platforms, websites, catalogs, and advertising. Right Media offers studio shoots or shoots at the client's warehouse, delivering photos with backgrounds removed and color-corrected to accurately reflect the actual product. Costs are calculated based on the number of product samples, not per day, so businesses know their total budget upfront when submitting their product list.
Four common types of corporate product photography
| Image type | What is it used for? | Characteristic |
|---|---|---|
| White background image | Shopee, Lazada, TikTok Shop, online shopping websites | The product is placed in the center of the frame, against a pristine white background, meeting the required flooring standards. |
| Concept photos | Advertising, social media, banners | There are settings, props, and lighting that create the atmosphere for the product. |
| Model photo | Fashion, cosmetics, household goods | Show the product in real use, requiring casting and makeup. |
| Detailed photos | Technical catalog, product specifications | Macro photography of materials, seams, welds, and machined surfaces. |
What are the difficulties in taking product photos?
Three product groups account for the majority of complaints regarding image quality, and each group requires a different approach.
- Glossy and metallic surfaces: Glass bottles, stainless steel items, and jewelry reflected the entire crew into the frame. The solution was to set up a backdrop around the product and diffuse the lights through a large light box instead of shining them directly at it.
- Food and drinks: The dishes lose their shape very quickly after being arranged. The photoshoot requires preparing many models to rotate and having someone in charge of shaping the dishes.
- The color must match the actual sample: Online customers return products most frequently because the colors in the photos differ from the actual colors. Post-production follows the product placed next to the screen, without artificially enhancing the colors to make them more appealing.
The product photography process at Right Media
- Get the product list: Number of models, number of angles to be photographed for each model, and location where the photos will be used.
- Final moodboard: Agree on the style, background, and props before taking the photo to avoid having to retake it.
- Sample preparation: Clients send their products one session in advance so the team can test the lighting for each material.
- Photo: Photos will be taken according to the finalized list, and guests can view them live on a screen on-site.
- Post-production: Remove background, adjust color to match the actual sample, and export each channel at the correct size.
- Hand over: The original file and the file optimized for website size, along with two revisions.
Product photography costs
Costs are calculated based on the number of samples and the number of angles for each sample, plus additional fees if models or separate set designs are required. Small products photographed against a white background have the lowest unit price; bulky products requiring warehouse photography and food items requiring sculpting will be more expensive. (See reference) Right Media's service price list To estimate the budget before submitting the list.
Related articles and services
- Product video production service – when you need video instead of still images.
- Company profile photos – Photos of staff and the office.
- TV commercial production services
Frequently Asked Questions about Product Photography
A typical photoshoot can handle 15–30 small product samples, with 3–4 angles for each sample. For products requiring a separate set or models, the number is reduced to approximately 8–12 samples. Post-production photos are delivered after 3–5 working days, depending on the volume.
Not mandatory. For compact items, bring them to the studio for the best lighting quality. For bulky or large quantities of items, the team will bring the equipment to the client's warehouse and set up the shooting angle on-site; the transportation cost is included in the quote.
Yes. The white background images are exported at the correct aspect ratio and file size as required by each platform, with the product centered within the frame and with the correct spacing. A set of high-resolution original files is included for the business to use in future catalog printing and advertising.
