Corporate and product photography project: Nam Viet Group
Nam Viet Group is refreshing its brand, so its company profile, catalog, and website all need new photos that match the new identity. Right Media took corporate photos over two days at Nam Viet Group, including product photos, factory photos, and team photos.
Project information
| Client | Nam Viet Group – Label and sticker manufacturer |
|---|---|
| Service | Take photos of products, factories, and personnel. |
| Scale | 2 days at Nam Viet Group |
| Hand over | 40 packshot photos, 30 photos of personnel and the factory. |
The product is small, so the photo needs to show its application.
Labels, RFID tags, and ink ribbons are small and thin. A roll of labels placed alone on a white background is difficult for viewers to understand its purpose. Therefore, in most of the 40 packshot images, the roll of labels is placed next to the labeled product itself: water bottles, fish sauce bottles, food jars, cosmetic boxes. A single glance is enough to understand the label's purpose.
The printed labels are photographed directly onto the actual product.
In the RFID and barcode solutions section, the labels are photographed alongside the accompanying equipment: handheld RFID readers, industrial barcode printers, and ink ribbon rolls. This group of images is used for the solution presentation page on the website and in the company profile.
Barcode printing ribbon, packshot on a white background.
Corporate photography: factories and people
The remaining 30 photos are dedicated to the factory and the team. When taking corporate photos, group photos in front of the logo show the size of the team, while photos inside the factory show the daily work. The Nam Viet photo set includes both:
- Team – The management, office staff, and workers posed in groups in front of the new logo, wearing their uniforms.
- Factory – Workers operating label printing machines, checking labels on the production line, and carrying goods between shelves; a panoramic view of the production workshop.
Vietnamese workers operate label printing machines in the factory.
Result
Nam Viet Group has 70 new photos for its company profile and publications following the rebranding. Simultaneously, Right Media also produced a corporate video for Nam Viet Group: [view] Corporate film project, label manufacturing industry, Nam Viet Group and Mơ's sharing after the filming day..
See more photography projects by Right Media.
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