Beverage product photography project: Coconuttogo
Coconuttogo is a coconut water brand from Switzerland. The brand needed a set of photos for use across its website, social media, and outdoor advertising, so they commissioned Right Media to create a two-day studio photoshoot for their beverage. The requirement was simple: the photos should make viewers feel thirsty and refreshed.
Project information
| Client | Coconuttogo – a beverage brand from Switzerland |
|---|---|
| Service | Product photography and AI Enhance |
| Scale | 2 days at Right Media Studio |
| Hand over | 39 photos: 4 packshots, 12 design & illustration, 12 lifestyle, 6 interactive style, 5 extra version AI background |
One can of soda, five ways to tell a story.
Websites require clean, clear images. Social media needs images that evoke emotion and feature people. Outdoor billboards, on the other hand, need images that are clearly visible from a distance. No single type of image is suitable for all three, so the 39 images are divided into five groups, each serving a specific purpose:
- Packshot (4 photos) – Cans, bottles, and containers on a white background, used for product pages and e-commerce platforms.
- Design & illustration (12 photos) – Cans can be placed next to halved coconuts, blueberries, tennis rackets, or arranged in a row against a colored background that matches the banner and post.
- Lifestyle (12 photos) – A can of soda under the coconut trees, by the pool, on the tennis court, in a moving car: those moments when you really want to grab a cool can of soda.
- Interact style (6 photos) – Squeezing the can with your hand causes the liquid to spray out, creating a sensation of movement.
- Extra version (5 photos) – AI-powered versions that replace the background, such as scenes of taking cans from the refrigerator or from the ice chest.
Design & illustration: Coconuttogo cans lined up in a row.
How to photograph beverages to show how cool they are?
When photographing beverage products, the feeling of coolness comes more from the colors and background than from the can itself. The Coconuttogo photo series uses the blue and turquoise of the packaging as the main tones. The product is placed alongside things that evoke summer: fresh coconuts, sandy beaches, swimming pool water, ice. Lifestyle photos choose a clear sky and bright sunshine, making viewers want to immediately pick up the can of drink.
Lifestyle photo: a soda can on the tennis court in the sun.
The AI Enhance feature allows brands to add background without having to set up a new scene. From the same shoot, Coconuttogo has five additional background versions to change for each campaign.
One photo from the extra version group with a cooler background.
Result
After two days at Right Media Studio, Coconuttogo received 39 images, enough for their website, social media, and outdoor billboards. Each channel had its own type of image, while the entire set maintained the same blue and turquoise color scheme as the packaging.
See more photography projects by Right Media.
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