Short videos for businesses are 15-60 second vertical clips that run on TikTok, Reels, and YouTube Shorts. The biggest difference compared to TV commercials is the production method: short videos need to be released regularly in multiple episodes, not as a single perfect product. Therefore, Right Media implements a series format — filming 8-12 episodes in one session and delivering them in batches according to a posting schedule, significantly reducing the cost per episode compared to individual filming.
Why should you film a series together?
| Spin the wheel for each number. | Filming in a series | |
|---|---|---|
| Number of times the team was mobilized | Each number once | Once for the whole series |
| Cost per issue | High | Much lower |
| Image consistency | It's easy to be out of tune between numbers. | Uniformity due to shared context and lighting. |
| Ability to maintain posting schedule | Or intermittent | A content library is available for regular posting. |
Four types of short videos businesses can create.
- Frequently Asked Questions: Each number answers a frequently asked question. It's the easiest to do and has lasting value.
- Behind the scenes of production: This reveals the production line, the people, the process — a form of readily available, underutilized business content.
- Before and after: Effective with products that show visible results.
- Introducing the staff: Serving the recruitment process and building a positive workplace image.
The first three seconds decide.
The platform measures viewership from the very beginning, so the first three seconds must have something to hold their attention: a direct question, a number, or a striking image. Any rambling introductions must be discarded. Additionally, the video must be readable even when muted — large, centered text, avoiding areas obscured by the platform's interface at the top and bottom edges.
Series deployment process
- Make a list of topics: 8–12 topics based on real customer questions.
- Write a short script for each episode: Each number carries a unique message.
- Filming in one session: The setting remains the same, with costume changes between episodes if necessary.
- Built in a consistent style: Same font, same background music, same opening style.
- Scheduled handover: Deliver the full package or spread it out weekly so businesses can register consistently.
Cost of producing short videos
The price is calculated based on the number of filming sessions and the number of videos delivered, not on individual clips. Series of 8–12 episodes filmed in one session will have the lowest price per episode. See Right Media's service price list to estimate the budget for the entire quarter.
Related articles and services
- Short videos and their benefits in brand building.
- Producing viral videos
- Product video production service
Frequently Asked Questions about Short Videos for Businesses
Typically, there are 8–12 episodes if the topics share a common setting and the speakers have prepared their content beforehand. This number is reduced to 4–6 if each episode requires a different setting or involves complex maneuvers. The list of topics is finalized before filming to avoid having to make changes on the spot.
There are two ways. One is to use the company's own staff, usually the technical or business managers — real people talking about what they do is always more convincing than actors. The second is to do it without people appearing: film the process, the product, and use text and commentary.
Right Media focuses on production and delivery in the correct format for each platform. Advertising posting and running are handled by the business or channel management unit, as this part needs to closely adhere to the company's business schedule and advertising budget.
