Terra product launch film project: Thao Vy Group
Thao Vy Group commissioned Right Media to produce a brand video for the launch of its Terra cosmetics line. The video, screened at the launch event, tells the story of the product from concept and design to research and development, revolving around the promise of blemish-free skin for women. In less than three minutes, the founder, the French expert, and the team of distributors make appearances.
Watch the project video here: Brand video for the Terra product launch | Thao Vy Group x Right Media
Project information
| Client | Thao Vy Group |
|---|---|
| Product | Terra cosmetics line – “Skin free from blemishes” |
| Service | Brand video for product launch event |
| Duration | 2 minutes 44 seconds |
Customer requirements
According to the film, Terra is a brand established in 1992 in France, researching and applying technology to eliminate melasma from its root. Thao Vy Group, a company with nearly 30 years of experience in dermatology, brought Terra to Vietnam with the goal of making Terra a pioneering symbol in the melasma treatment cosmetics line.
At the launch event, the film targeted two groups of viewers: customers who needed a reason to believe in the technology, and distributors who needed motivation to bring the product to market.
Right Media's solution for product launch brand videos.
Right Media divided the film into three parts, following the product story: idea, research, and commitment. Each part is narrated by a different person.
1. The founder talks about the idea.
Chairwoman Nguyen Thi Thu Thao shared her desire to work with the team to create a "bridge" to help women feel confident with blemish-free skin. The name Terra is inspired by the earth goddess, symbolizing the beginning of a new era. Interspersed with her presentation were design meetings, where the team sketched out packaging and branding.
Filming in the lab with research expert Terra.
2. French expert speaks about the research.
Dr. Pierre Gadonneix appears in the laboratory and recounts how he and experts in France selected 29 active ingredients to create Terra. According to the film, these active ingredients inhibit the tyrosinase enzyme, break down melanin pigment, and regenerate stem cells. Micro-molecular technology allows the skin to absorb the active ingredients five times faster. The film also states that each product has been proven safe, designed for specific skin types, and verified by experts and dermatologists. The commentary reiterates the goal of bringing "French beauty and French technology" to Vietnamese women.
3. Commitments to dealers and customers
The finale opens with a signing ceremony for the transfer of technology from France, then transitions to a scene of the sales team, dressed in white, descending a staircase. The narration speaks of the enthusiastic leadership team, the business strategy, and the support from management in helping the distributors bring the products to consumers. The film concludes with a call to overcome challenges, realize the vision, and empower Vietnamese women.
Who needs to speak up in a brand launch video?
Viewers are more likely to believe the content when it's delivered by the right person. In Terra's product launch film, the roles were divided as follows:
- Founder – talking about the vision and the reasons behind the product's creation.
- Research expert – Explaining the active ingredients and technology right in the laboratory.
- Before and after images – illustrating the message "Blemish-free skin".
- Dealer team – appearing together in white attire, showcasing the distribution system behind the product.
Right Media's crew filmed the Thao Vy Group team.
Results achieved
Thao Vy Group has a 2-minute and 44-second brand video for the Terra product line, used at the launch event and across various media channels. The video concludes with the statement, "Terra – Skin without blemishes, a brand of Thao Vy Group."
If your company is preparing a video for a product launch event, you can refer to this. corporate video production services by Right Media, see more brand film projects or project Brand video of EGIS Vietnam pharmaceutical group..
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