Tourism industry corporate film project: Son Tien
The tourist city of Son Tien in Dong Nai province has chosen Right Media to produce a corporate film for its tourism industry and a music video showcasing over 11 records. Right Media handled the entire process: concept, pre-production, casting, voice talent selection, filming, and post-production.
Watch the project video here: Son Tien Ecotourism City x Right Media
Project information
| Client | Son Tien Ecotourism City |
|---|---|
| Branch | Tourism and entertainment |
| Service | Corporate Film |
| Version | Vietnamese (2 minutes 30 seconds) |
Customer requirements
A tourist destination has so much to film. The challenge isn't a lack of material, but choosing a story that evokes enough emotion in viewers to make them want to visit, rather than just a list of games.
Right Media's solution for corporate films in the tourism industry.
1. Tell the story using a family trip as an example.
The film opens with "journeys that begin with a desire for family bonding": each member goes in a different direction, and then they all meet at the same destination.
2. Pass through the subdivisions
From adventurous exploration games at Amazing World, the largest water park and artificial beach system in Vietnam at The Amazing Bay, to culinary experiences, the Southeast Vietnam river tourism area, and the longest elevated pedestrian bridge system in Vietnam.
Right Media crew filmed at The Amazing Bay wave pool.
3. Conclude with a slogan.
"Son Tien – a tourist city, tourism within the city."
What should corporate videos for the tourism industry showcase?
Besides the main story, the film about Son Tien Ecotourism City goes through the points that customers and partners will check when evaluating a business:
- Music video breaks more than 11 records. Instead of listing records, Right Media proposed creating an exclusive theme song and telling the story of the record through a music video.
- MV process – Developing ideas, creating content, working with musicians, composing and producing visuals.
- Object – Families, groups of students, and tourists looking for destinations near Ho Chi Minh City.
- Feeling – Have fun to truly relax and enjoy yourself to the fullest.
The scene shows the family traveling between the sections by electric cart.
Related videos in the same project:
Music Video showcasing over 11 Son Tien records | Produced by Right Media
Behind the scenes of the project
The filming spanned various sections of Son Tien, with the crew and actors traveling by electric vehicles and sightseeing boats to capture the natural light of the day.
The crew moved into The Amazing Bay area.
Right Media crew and actors after filming session.
Results achieved
Son Tien has the complete package for the tourism season: an emotionally resonant corporate film about the tourism industry and a record-breaking music video featuring an exclusive, memorable, and easily shareable theme song.
Businesses in need of a promotional video can refer to this. corporate video production services by Right Media, see more corporate film projects or project EGIS Vietnam brand film.
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
