Phu My Green Branded Film DEF Project – A sustainable exhaust gas treatment solution for a green future.
The DEF Phu My Xanh branded film was made by Right Media for PetroVietnam Fertilizer and Chemicals Corporation (PVFCO) – Phu My Fertilizer Plant. It introduces DEF Phu My Xanh, a diesel exhaust treatment fluid made at the plant, tied to the goal of cutting emissions for a greener Vietnam.
Right Media handled the whole project: concept, script, filming, editing and 3D animation simulating the chemical process. The film runs about 3 minutes. Real footage from the plant alternates with animation, so viewers without a chemistry background can still follow.
Watch the full Branded Film DEF Phu My Xanh video | Phu My x Right Media
Customer requirements
The client needed a video introducing DEF Phu My Xanh, a diesel exhaust fluid (AdBlue) made of 32.5% pure urea and 67.5% demineralized water. The hardest part was the technical content: the fluid turns harmful NOx emissions into harmless nitrogen (N₂) and water vapor (H₂O). The video had to explain this clearly without being dry.
The client also wanted to spell out the product's benefits: protecting the engine, saving fuel and meeting strict emission standards. The fluid works for any vehicle or system with SCR technology: trucks, buses, ships, trains and thermal power plants.
The project called for 3D animation of the chemical process. The film also had to show where the product is actually made, the Phu My Fertilizer Plant complex, which has produced urea for more than two decades. The product meets the international ISO 22241 standard and is verified by SGS.
How Right Media made the DEF Phu My Xanh branded film
The film opens with a situation drivers know well: emission standards keep getting stricter and fuel prices keep rising, but the trucks still have to run. A driver worries because the DEF on the market is a mixed bag, and “the wrong one ruins the whole system”, so he looks up DEF Phu My Xanh online.
From there, the script follows an easy sequence: where the product comes from at the Phu My Fertilizer Plant, what the fluid contains, how it treats exhaust, and then its benefits and uses. The footage captures the plant and its production line.
The 3D animation simulates the SCR (Selective Catalytic Reduction) process, showing how DEF Phu My Xanh turns NOx into N₂ and water vapor. The narration explains each step: at high temperature, urea breaks down into ammonia (NH3), which then reacts with the NOx in the exhaust.
A Right Media camera operator working beside the Phu My plant's production line
The DEF Phu My Xanh branded film also includes capacity figures: 500 tonnes a month, or 6,000 tonnes a year, with supply that can scale to demand. It presents each packaging option: 10 L and 20 L cans for individual users and small fleets; 1,000 L tanks for garages, petrol stations and service centers; and bulk tanks for large distributors or export.
Domestic orders are delivered by truck and tanker. The plant is close to a seaport, which makes international shipping convenient. At the end, the story returns to the driver: the truck runs smoothly, the engine stays cool and there is no more black smoke. The film closes with the message “a green choice for a clean engine”, supporting the sustainable growth of Vietnam's transport industry.
Filming the conveyor area with plant engineers
Project implementation process
Consult and shape the script.
- Research the product, its strengths and the message to convey
- Outline the video and its content around the communication goals
Pre-production & preparation
- Gather product documents and scout the shooting locations at the plant
- Choose illustrative scenes: the process, the plant and real-world use
Filming & audio recording
- Shoot from many angles, with close-ups that show product details clearly
- Film the product in real-world use
Post-production
- Create according to the rhythm of the content.
- Add subtitles and motion graphics to explain the technical parts
- Add music and process the sound
The Right Media crew wearing protective gear while working at the Phu My plant
Results achieved
The DEF Phu My Xanh branded film is published on Right Media's official YouTube channel. In a few minutes, it answers every question about a technical product: what the fluid is made of, how it treats exhaust, where it is produced, which standards it meets and which vehicles it is for. The company can use the video when presenting the product to transport firms, shipbuilders and thermal power plants.
DEF Phu My Xanh is one of Right Media's corporate film and branded content projects. If your business needs a TV commercial, a product film or a factory film, you can contact Right Media at:
- Ho Chi Minh City: 06 Binh Quoi Street, Binh Quoi Ward, Ho Chi Minh City
- Hanoi: 105-E5, Trung Tu Street, Dong Da District, Hanoi
- Facebook: FB.com/rightmedia.vn/
- Youtube: youtube.com/@RightMediaVN
- E-mail: info@rightmedia.vn | anhtai@rightmedia.vn
- Hotline: 0901 391 002
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