Corporate film project celebrating 15 years: Tran Anh Group
Tran Anh Group, a real estate developer in western Ho Chi Minh City, chose Right Media to produce a corporate film celebrating its 15th anniversary. The film was screened at the anniversary event, followed by a video introducing the company's business areas and six core values.
Watch the project video here: Tran Anh Group x Right Media
Project information
| Client | Tran Anh Group |
|---|---|
| Branch | Real estate development |
| Service | Corporate Film |
| Version | Vietnamese (3 minutes 27 seconds) |
Customer requirements
Commemorative films often fall into one of two categories: overly emotional but lacking in information, or simply a dry list of achievements. Tran Anh Group needed a film that accomplished two things: creating a moment of gratitude for its 15th anniversary, and providing a comprehensive introduction to the company that would be useful in the long term.
Right Media's solution for a corporate 15th anniversary film.
1. Starting with the founding criteria
The film opens with the year 2007, the founding year, and the motto "where life is better." This phrase also serves as the closing line of the film, so viewers remember the main message when it ends.
2. Six values are represented as words in the image.
The six pioneering values—prestige, quality, innovation, responsibility, and differentiation—are prominently displayed in large letters on the frame, alongside the faces of Tran Anh's employees. The company's values are therefore linked to specific individuals, not just slogans.
"Where life is better" – the overarching message of Tran Anh Group.
3. Scale in numbers
The scale is quantified: 18 member companies, 30 housing, urban and industrial park projects, 15,000 apartments, over 350 permanent employees, 2,500 indirect employees, and 11 trading floors.
What should a corporate video celebrating its 15th anniversary showcase?
Beyond the main storyline, the film touches upon points that clients and partners typically consider when researching a real estate business:
- Four groups of activities – Real estate development, real estate services, interior design, and industrial parks.
- How to do a project – The commentary outlines the general principles of the projects: plenty of green spaces, sufficient amenities within the complex, so that home is a place to rest after long days.
- Note – Golden Star of Vietnam Award, Red Star Award – Outstanding Young Vietnamese Entrepreneur 2019, Certificate of Merit from the People's Committee of Long An Province.
- Community – Participating in many social activities and supporting those in need.
- Orientation – The goal is to become a diversified conglomerate, investing in human resources and expanding its operational network.
- Gratitude – A message of gratitude to our staff, shareholders, customers, and partners throughout the past 15 years.
Leaders of Tran Anh Group introduce the projects.
Results achieved
Tran Anh Group has a corporate video celebrating its 15th anniversary, which is over three minutes long. The video was screened at the anniversary event and will continue to be used to introduce the company to customers and partners in the years to come.
Businesses in need of a promotional video can refer to this. corporate video production services by Right Media, see more corporate film projects or project Golden Lotus corporate film.
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
