Corporate film project introducing CJ FOODS Vietnam
This corporate film project for CJ FOODS Vietnam, a member of the CJ Group of South Korea, showcases the company's food production capabilities: its factories, technology, people, and main product lines. Consumers are increasingly concerned about transparency and health, so CJ FOODS wanted customers to see firsthand how they produce. Below is how the Right Media team brought that scale to the screen.
CJ FOODS Corporate Film Project Video
Project information
| Client | CJ Foods Vietnam |
|---|---|
| Branch | Food production |
| Service | Corporate Film |
| Target | Introducing production capacity, technology, and key product groups to facilitate product bidding for supermarket chains. |
| Scale | Three days of filming took place at the factory in Tay Ninh, and at the studio and office in Ho Chi Minh City. |
| Hand over | One 8-minute dubbed Vietnamese film (full version) and one 5-minute abridged film, along with all recorded source code. |
Customer requirements
From the very beginning, CJ FOODS Vietnam give Right Media These are very specific requirements, reflecting the typical working methods of a global corporation:
- Show the scale of the infrastructure: CJ Foods has a large food processing complex in Long An (now part of Tay Ninh province). The film should showcase the scale, modernity, and how the entire complex operates in a coordinated manner.
- Demonstrate food quality and safety standards: The food industry is a sensitive sector. Viewers need to see a closed-loop production process, from selecting fresh, clean ingredients to automated packaging, meeting international standards.
- Conveying the "Only One" philosophy: Clarifying how CJ Group pursues the highest quality products, with flavors that blend Korean cuisine and local tastes.
- Image of human resources and corporate culture: CJ Foods aims to showcase a people-centered environment where every step of the process is geared towards the consumer.
Right Media and representatives from CJ FOODS Vietnam review the footage.
Right Media's solution
For food-related films, the team set a principle: viewers must "find it delicious" through the visuals. The production plan for this corporate film project was built around that principle.
The "From Farm to Table" visual strategy.
The film doesn't stop inside the factory. The narrative moves from the raw material fields to the meals of the families, allowing viewers to see the entire value chain of CJ Foods, from input to consumer.
How to record
- Aerial footage: An aerial view of the CJ Foods factory helps viewers visualize the scale of the infrastructure within the industrial park.
- Close-up and slow motion: The camera zooms in on the ingredients and processes such as rolling rice paper, making kimchi, and making Bibigo dumplings. In slow motion, viewers can clearly see the smoothness of the flour and the freshness of the vegetables.
- Light and color: The color palette is bright, warm, and clean. Color grading preserves the natural color of the food, making it look safe and appetizing.
Commentary and music
The music changes throughout the segments: fast and modern during the production process, then slows down and warms up as it transitions to scenes of the family gathered around the dinner table. The narration guides the viewer through each segment and adheres to the corporation's communication objectives.
A close-up look at CJ FOODS products in the film.
The process for producing the CJ FOODS corporate film project.
Right Media produced the corporate film project introducing CJ FOODS Vietnam following a strict process, maintaining both image quality and compliance with safety regulations in the production area.
Step 1: Survey the location and create a storyboard.
The film takes viewers through various areas of the factory, from the kimchi production area and seafood processing area to the cold storage. The scene breakdown was pre-planned for each area to ensure that filming did not disrupt food safety and hygiene procedures.
Step 2: Record live
The film crew spent three days shooting at the factory, studio, and office, in coordination with various professional departments at CJ Foods. Workers in protective clothing appeared frequently in the film, as this served as direct evidence of the factory's hygiene standards.
Step 3: Post-production and motion effects
- Film editing: Select the clearest frames and pacing the film so that viewers can follow it from beginning to end.
- Motion Graphics: Information about the factory, quality certifications, and distribution network is presented graphically for easy understanding and memorization.
- Sound: Vietnamese voiceover for the full version, retaining the sounds of the assembly line machinery so that the production scenes sound as real as being in the factory.
Right Media filmed inside the CJ FOODS production factory.
Results achieved
Upon completion, the corporate film project introducing CJ FOODS Vietnam will deliver the following results:
- A picture of a large manufacturing center: The film showcases CJ Foods' modern production capabilities and commitment to sustainability, giving partners a clear picture of the factory's scale.
- Documentation for partners: Partners and distributors can see firsthand CJ Foods' clean production process, which aligns with their goals for bidding on contracts with supermarket chains.
- Product introduction: Familiar brands like Bibigo Kimchi and Mandu are becoming more accessible to consumers both domestically and internationally.
- Two versions for flexible use: The full 8-minute version is for partner meetings, and the shortened 5-minute version is for places where a quick view is needed, along with all the recorded source material for CJ Foods to add to as needed.
The Right Media team is working on set for the CJ FOODS film.
Does your company need a video showcasing its production capabilities?
Right Media We can work with you on a corporate film project: scriptwriting, filming at your factory, and finalizing the film to meet your specific needs. Contact Right Media using the information below:
- Ho Chi Minh City: 06 Binh Quoi Street, Binh Quoi Ward, Ho Chi Minh City
- Hanoi: 105-E5, Trung Tu Street, Dong Da District, Hanoi
- Facebook: FB.com/rightmedia.vn/
- Youtube: youtube.com/@RightMediaVN
- E-mail: info@rightmedia.vn | anhtai@rightmedia.vn
- Hotline: 0901 391 002
Customer reviews
Upon completion of the project, Ms. Nguyen Thi Long An – Marketing Communication Manager of CJ Foods Vietnam – shared her experience working with Right Media: “I feel that Right Media is a very dedicated company, and they were very conscientious from the initial stages such as script creation, storyboarding, and even the filming process.”
Ms. An recounted that there were scenes she thought were fine, but the crew still reshot them multiple times "until you're completely satisfied." She also mentioned that the crew closely followed the timeline and were understanding of unexpected issues arising from the client.
Customer Testimonials | Testimonials | CJ Food x Right Media
See the full customer testimonials in the article. testimonial CJ Foods Vietnam.
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
