Testimonial video of the industrial park: SLP and four manufacturing clients.
Testimonial videos for industrial parks are only valuable when clients speak from their real experiences, not from a script. In this project, Right Media filmed four clients of Sea Logistics Partner (SLP) right in their operating factories. Each business shared their own reasons for choosing SLP.
| Client | Sea Logistics Partner (SLP) |
|---|---|
| Industry | Developing prefabricated factories, smart warehouses, and logistics infrastructure. |
| Category | Testimonial video of the industrial park / Brand Film |
| Objective | Conveying the message "Providing modern, high-standard, energy-efficient storage and production space solutions" through genuine customer testimonials. |
| Featured clients | Ennoconn, Dayin, Unionmould, and Giao Hang Nhanh – four businesses that are leasing factory and warehouse space from SLP. |
| Scale | Filming took place over four days at four operating factories in SLP Park Nam Son – Hap Linh (Bac Ninh) and SLP Park Xuyen A (Tay Ninh). |
| Deliverables | One 12-minute testimonial video, along with all recorded source files. |
| Production unit | Right Media – Ho Chi Minh City |
Project overview: four clients, two needs groups
SLP develops prefabricated factory buildings, warehouses, and logistics infrastructure within industrial parks. The challenge of this industrial park testimonial video project is that the four clients in the film belong to two groups with very different needs, making a single narrative impossible.
- Ennoconn, Dayin, and Unionmould – Large-scale manufacturing businesses operating factories in Vietnam require a stable international supply chain, warehousing, and logistics connectivity.
- Giao Hang Nhanh – representing a group of fast-growing domestic businesses that need a flexible logistics system to serve consumers nationwide.
The first group is interested in infrastructure and production scalability. The second group is interested in speed and flexibility. The edit must allow both groups to speak up while maintaining a common message: SLP is a long-term partner for its tenants.
The chosen storytelling approach for the industrial park testimonial video.
The principle of the entire project is to avoid scripting. Clients recount their real experiences, making them more believable to viewers, and SLP can use this content for many years.
Filmed at the client's workplace.
All images were recorded at SLP Park Nam Son – Hap Linh (Bac Ninh) and SLP Park Xuyen A (Tay Ninh)Filming on location instead of setting up a backdrop in a studio has two advantages. The speaker is more comfortable because they are in a familiar workplace. The footage also already includes the warehouse infrastructure, production lines, and shipping and receiving scenes, eliminating the need for additional staging.
Why the film is long
The main version is much longer than a typical corporate video. This is because each client needs enough time to describe a specific situation in detail, rather than just a general compliment. This longer version can then be edited into shorter versions for each client, tailored to different target groups.
The process of deploying a testimonial video in an industrial park.
With infrastructure showcase videos, the developer makes all the decisions. A testimonial video for an industrial park, however, depends on the schedule and goodwill of the third party, the tenant. Therefore, most of the effort lies in the preparation phase, not the filming date.
- Select the customers who will participate. Prioritize businesses that have been operating long enough to have real experience and are willing to share specifics. Newly signed clients have nothing to say except their expectations.
- Agree on the scope of information. The two parties agree beforehand on what will be discussed and what needs to be kept confidential, usually output, rental price, and the name of the end customer.
- Submit the questionnaire. Respondents receive the questions a few days in advance to prepare their ideas, not to memorize answers.
- Site survey. Preview camera angles inside the warehouse or workshop, check power sources, noise levels, and areas that are not permitted to be filmed.
- Record it. Interviews and on-site filming. For SLP, the crew spent four days filming at four operating factories.
- Edit and review. Before release, the cut is sent to both the investor and the clients who appear in the film for review.
The final step is often overlooked. Clients appearing in the film have the right to request that scenes they deem inappropriate be cut, so it's crucial to reach an agreement with them regarding the approval process from the outset.
The hardest part: filming inside an operating warehouse
Background noise. The warehouse is always noisy with forklifts and machinery. The interview location had to be chosen so that the character's voice in the film could still be clearly heard.
Difference in lighting. The warehouse is spacious, with well-lit areas right next to dark ones. As seen in the behind-the-scenes photos, the crew set up separate lighting for each interview location.
Safety and operational flow. The warehouse was still running during filming, so the equipment had to be positioned out of the forklift's path. The crew wore protective gear and followed the safety regulations of each factory.
How is a testimonial video of an industrial park typically exploited?
An industrial testimonial video rarely stays in one place. From the original, the cuts are typically used in four ways:
- Project website – The full version is located in the customer section, along with an introduction to the infrastructure.
- Documents submitted to investors – 90-second clips, specific to each industry, will be sent via email or shown during the meeting.
- Digital advertising – A 30-second vertical cut, capturing the clearest statement from the customer.
- Events and exhibitions – silent version, with subtitles, played repeatedly at the booth.
Therefore, it's best to shoot in high resolution and retain the raw footage. In the years to come, the business will need more new cuts, and can work from the old footage without having to reshoot.
Why tenant testimonials are difficult to replace.
In industrial real estate, leasing land or factory space is a high-value decision that spans many years. Decision-makers are less inclined to trust the developer's self-promotion, but they trust businesses that have already leased and are operating there. Therefore, industrial park testimonial videos should be used in conjunction with infrastructure presentation videos; they complement each other rather than replace each other.
This content also holds true for longer. Infrastructure showcase videos will become outdated as the industrial park expands. Customer testimonials about operations there, however, remain relevant for many years.
SLP's testimony after the filming session.
Ms. Suji, a representative from SLP, shared her thoughts after the testimonial recording session.
In addition to the main film, Right Media recorded Ms. Suji's comments about the process of working together.
“It was actually a stroke of luck. I was just searching on Google for vendors and agencies that specialize in filming factories and industrial plants. Because SLP is a leading industrial real estate developer in Vietnam, our facilities generally resemble warehouses and factories. I stumbled upon Right Media by chance and was very impressed by their portfolio.”
SLP's approach to finding partners is quite clear. They don't look for generic "film production companies," but rather a company specializing in filming factories and workshops. The filming location for an industrial real estate developer is warehouses and factories, so experience working in that environment is more important than a portfolio of consumer goods commercials.
“Today’s filming was very fortunate because the weather was excellent, and it finished earlier than expected. I think that’s largely thanks to the Right Media team and Mr. Tai, who advised me and the team very carefully on camera angles and perspectives before and during filming. I felt the enthusiasm and passion of everyone involved in their work.”
Ms. Suji mentioned two specific things: the filming session finished earlier than expected, and the crew advised carefully on camera angles both before and during filming. When filming in an industrial park, every hour of filming required factory personnel to be present, so the time spent on location was a key consideration for the client.
Behind-the-scenes images of the project.
Right Media's crew filmed inside the warehouse of an SLP client.
Setting up lights for the testimonial interview at the SLP industrial park.
Related articles and services
- Customer testimonial video service
- Industrial park promotional video services
- Filming a factory in Bac Ninh.
Clients in the project: SLP Vietnam – a unit specializing in the development of prefabricated factory and warehouse facilities.
Frequently Asked Questions
The full version can be 8-12 minutes long if the film has many clients, as each person needs enough time to describe a situation completely. From the longer version, you should cut out additional 60-90 second clips for each client to use in advertising and for different target groups.
You shouldn't give clients a script to read from, because a non-professional reading lines is immediately obvious from their speech rhythm and eyes. The correct approach is to send them a set of questions beforehand so they can prepare their answers, film them at their workplace, and then cut out the most natural and specific responses.
Costs are calculated based on the number of filming sessions and locations to be traveled, not on the number of minutes of footage. Grouping multiple clients in the same area into one shoot is more cost-effective than filming them individually, as the crew and equipment are only mobilized once for the entire group.
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
