Industrial park introductory videos are the first document foreign investors see before flying in for a site visit, so the content of these videos must answer their questions directly. They need to see the location, utilities (electricity and water), legal aspects, and who is currently renting there. This article describes how the Right Media team created videos for the Ho Chi Minh City High-Tech Park, Core5, and SLP. The article has a six-part structure, a checklist of materials for management, and reference prices.
What factors influence FDI investors' decisions when leasing factory space?
They make decisions based on four groups of information: location, utilities (electricity and water), legal aspects and incentives, and existing tenants. Leasing land or factory space is a major, multi-year decision. Decision-makers are often overseas, watching videos before scheduling a site visit.
The Ho Chi Minh City High-Tech Park Management Board (SHTP) commissioned a video for investors. The question the film had to answer was: why should one invest here? The film didn't follow a chronological order, but rather focused on what the investors were interested in. The one-stop service mechanism came first, followed by research capabilities, location, infrastructure, and finally, achievements.
Four groups of investor questions
- Location: How far is it from the port, airport, and city center? Which route should I take?
- Infrastructure: Electrical power capacity, number of power sources, daily water supply, wastewater treatment, fire protection.
- Legal: How long does the licensing process take, and what are the tax incentives and land lease fees?
- Current tenants: Who joined, what do they do, and are they satisfied?
What are the six parts of the industrial park video content?
A comprehensive video introducing an industrial park typically has six parts: positioning, location, infrastructure, legal aspects, current tenants, and an invitation to participate. The order can vary depending on the park's strongest points. SHTP places its one-stop shop mechanism at the top because it is a unique advantage.
Parts 1–3: Location, Positioning, Infrastructure
- Location tracking within the first 15 seconds. SHTP opens with the introductory statement that it is one of the three national high-tech zones established by the Prime Minister. That's enough to let investors know what they're looking at.
- Location and connectivity. SHTP is 15 km from the city center, 18 km from Tan Son Nhat Airport, and 8 km from Cat Lai Port. The Vietnam National University Ho Chi Minh City is only 2 km away. The distance figures are more convincing than the word "convenient".
- Technical infrastructure. The 63 MVA power station draws power from two independent sources. Water supply is 9,500 m³ per day, which can be increased to 24,300 m³. These figures will be recorded by the investor's engineers.
Sections 4–6: Legal, Tenants, Invitations
- Legal aspects and incentives. The SHTP commentary clearly states the one-stop procedure from investment certificate and environmental permit to labor permit. This is accompanied by tax incentives and exemption from land rent for 15-19 years or the entire term.
- The tenant is currently renting. As of December 31, 2024, SHTP had 161 projects with a total capital of $12.3 billion, including 49 FDI projects. The film briefly mentions Samsung and Intel. Regarding factory space for rent, this part should ultimately benefit the tenants.
- Invitation and contact information. The film concludes with a message and a way to contact management, short enough for investors to take a screenshot.
The SHTP film is over 7 minutes long, shot in 4K, with a technological blue tone and white lighting. More than 155 industrial property rights and patents were digitally incorporated into the film. The scriptwriters worked with various departments for many sessions, and every line of commentary was reviewed by the management.
Profile video of Ho Chi Minh City High-Tech Park, presented in order of investor interest rather than historical context. View project details.
How does a video of an entire industrial park differ from a video of a factory for rent?
An industrial park management company sells an entire ecosystem. A prefabricated factory developer sells a specific complex. These two types of industrial real estate videos differ in length, commentary, and target audience.
| Criteria | Video of the entire industrial park | Video of factory for rent |
|---|---|---|
| Evidence | SHTP, a film over 7 minutes long. | Core5 Quang Ninh, film over 2 minutes long |
| Comment | Yes, many policy metrics. | Core5 Hung Yen does not use comments. |
| Main image | Factory, laboratory, dry port, training | Aerial view from drone: factory complex, internal roads. |
| Key information | Incentives, procedures, ecosystem | Scale, quality of finish, location |
| Where to use | Investment promotion conference, meeting with investors | Sales, digital marketing, sending potential tenants. |
Core5 Hung Yen is a "Factory Village" complex by Core5 Industrial Partners, a member of Kajima USA, part of the Kajima Group of Japan. Right Media produced a video for the general contractor, Bong Sen Vang (GLC), upon completion of the project. The video features both brands, the investor and the contractor, ensuring neither overshadows the other. See details at Core5 Hung Yen video project.
The testimony of the current tenant is the strongest evidence.
Decision-makers are less inclined to trust the developer's self-promotion. They trust businesses that have already leased and are operating there. Therefore, the team advises placing the tenant's testimonials alongside the infrastructure presentation, so that the two complement each other.
SLP develops prefabricated factory and warehouse facilities. The filming crew covered four current tenants: Ennoconn, Dayin, Unionmould, and Giao Hang Nhanh (Fast Delivery). Filming lasted four days at four factories in SLP Park Nam Son – Hap Linh (Bac Ninh) and SLP Park Xuyen A (Tay Ninh). Each company explained their reasons for choosing SLP, without reading a script. The final 12-minute video was delivered along with all the filmed footage.
Why do tenants' promises last so long?
The infrastructure showcase video will become outdated as the industrial park expands. However, customer testimonials about operations there remain relevant after many years. From the 12-minute version, SLP can cut it into 90-second clips for each industry to send to investors in the same sector.
Before filming, both parties finalize what will be discussed and what needs to be kept confidential. This usually includes production volume, rental prices, and the names of the end customers. The final version is sent to both the investor and the clients appearing in the film for approval. Suji, a representative from SLP, said she searched on Google for companies "specializing in filming factories and workshops." She chose Right Media after reviewing their portfolio.
Four of SLP's factory tenants shared their reasons for choosing SLP right in the factory where they are currently operating. View project details.
Drone and map showing port and highway connections.
The industrial park's grounds are too vast for ground-based cameras to fully capture its scale. At Core5 Hung Yen, most of the footage was captured by drones. A direct aerial shot shows a panoramic view of the numbered factories from factory number 2 to factory number 23. In other sections, the drone flies low between the rows of factories to show the internal roads and layout.
Core5 Quang Ninh is located in the Bac Tien Phong Industrial Park, Quang Yen, within the coastal economic zone. GLC's requirement was to clarify the location's advantages within the industrial park-seaport-logistics chain in the North. The team combined drone footage for the overall scale and ground shots for details of infrastructure, offices, parking lots, and fire protection systems. See more Core5 video project in Quang Ninh.
When do you need a graphic map?
The drone footage shows the land, but not the distance to the port. The connection section should include a graphic map. The map should mark the area, highway, seaport, and airport, along with distances. The management needs to provide official distance data so the crew doesn't have to estimate. At Core5 Hung Yen, the factory number and logo are superimposed to follow the camera movement, so the frame remains compact.
The team chose a time slot with good lighting, when the corrugated iron roof and factory walls were clearly visible. A drone was included in all three factory video packages; an additional flight cost 5,000,000 VND. Personnel from the investor or contractor should accompany the team for safety, similar to the GLC project in Quang Ninh.
English, Japanese, and Chinese versions: dubbed, subtitled, or silent?
Choose based on your target investor group. Industrial parks targeting Japanese, Korean, Taiwanese, or Chinese investors should have content in their respective languages. There are three ways to do this: dubbing, subtitles, or no commentary from the start.
Core5 Hung Yen chose the third method. The video doesn't use narration; images and music guide the story, so viewers of any language can follow along. This method is suitable for short factory rental videos with little data.
Videos containing key policy data, like those for the SHTP project, need commentary or text on the screen. GreenDS' case study video includes English narration to appeal to a wider range of audiences. That 3-minute film was shot over two days, at the construction site in Dong Thap and the office in Ho Chi Minh City.
Each additional language costs 4,000,000 VND. Terms such as clear height and floor load capacity must be approved by the management team using a bilingual chart before recording.
Checklist of documents that management needs to provide
Creating industrial real estate videos is most time-consuming in the data collection and commentary review stages. Once the management team has prepared the list below, the scriptwriting team will start working immediately after the site survey.
- Total area, number of phases, area leased and vacant.
- Layout plans, zoning diagrams, and a list of pre-built factory buildings with their areas.
- Official distance to port, airport, highway, and provincial center.
- Electrical power capacity, number of power sources, water supply, wastewater treatment, fire protection system.
- Licensing procedures, processing times, tax incentives, and land lease fees currently in effect.
- The list of tenants is open to naming, and 2–4 tenants have agreed to be interviewed.
- The logo, corporate identity, and brand names of the investor and contractor must be displayed.
- The area is permitted for drone flying and filming inside, with the presence of a safety officer.
- Reviewer of comments and glossaries for each language.
Industrial park video reference price
Reference prices, excluding VAT, apply to Ho Chi Minh City and a 100 km radius. Prices for industrial zones in distant provinces will be quoted after a site survey.
| Demand | Suitable package | Reference price |
|---|---|---|
| A factory complex for rent, 1-2 minutes | Standard Package, 1 drone filming session | From 15,000,000 VND |
| Industrial zone 2-3 minutes away, with planned scenarios and drone footage. | Professional Package, 1 day of filming | From 59,000,000 VND |
| Industrial area 3-5 minutes away, Vietnamese and English voiceover, VFX map. | Premium Package, 2 days of filming | From 199,000,000 VND |
| The words of the current tenant | Testimonial at the customer's factory. | From 12,000,000 VND/video (2-3 minutes) |
| Arise | Additional filming days / additional languages | 12,000,000 VND / from 4,000,000 VND |
SLP's film requires 4 days of shooting because there are 4 clients in two different provinces. Grouping clients together will reduce travel costs. See packages at Factory promotional video production service.
When a company is needed to handle everything from scriptwriting and drone work to foreign language translation, the management team can consider... Industrial park promotional video production services by Right Media.
Frequently Asked Questions
Should we make a video about an unfinished industrial park?
Filming should be done in stages. The completed sections should use drone and real ground shots. The unbuilt sections should use the investor's renderings, clearly marked as renderings. Core5 Hung Yen was filmed when the complex was just completed. GLC used the video as bidding material and as a gift to the investor.
How long should a video be?
The official version for the investment promotion conference can be as long as the SHTP version, over 7 minutes. The emailed version should be 2–3 minutes. The social media version should be 30–60 seconds, keeping only the most obvious advantage. All three should be edited from the same recording to ensure visual consistency.
What if the tenant doesn't want to reveal their name?
It is possible to film the factory and its operations without naming it, or only mentioning the industry. If the client needs to keep the rental price, production volume, and names of end customers confidential, both parties will finalize this list before filming. The client will still be able to review the edited version before release.
Is it necessary to obtain permission to fly a drone in an industrial zone?
It is necessary to coordinate with the management regarding the permitted flight area, flight times, and the safety officer in charge. The crew should conduct a preliminary survey to select a flight path, avoiding restricted areas. Personnel from the investor should accompany the crew on the filming day.
Factory management or investors needing a video showcasing the industrial park can send Right Media floor plans, along with a list of current tenants. Our team will propose a suitable structure, number of languages, and reference pricing. See more. corporate video production services Or call the hotline at 0901 391 002.
