Latest TV commercial production price list – Right Media

Many clients are interested in the pricing for TV commercial production. Right Media currently offers TV commercial production packages ranging from basic to premium options. Depending on your company's plan, we will provide a detailed quote before signing the contract. You can rest assured that all costs before, during, and after filming will be clearly and transparently itemized by Right Media.

Why is a clear TV commercial production price list necessary from the start?

Many people believe that requesting a detailed price quote is a complicated process. However, in reality, it's a wise and crucial step that determines the success of the 50% project. A professional TV commercial production price quote is not simply a list of numbers.

Having a transparent price list allows businesses to better balance the costs of their product/service promotion plans. More specifically:

• Transparent cost management avoids unexpected expenses: A detailed cost estimate will list all items, from the smallest costs like props and crew meals to larger expenses such as actor salaries and equipment. This helps you tightly control your budget and avoid unexpected "overspending" during production.
• Achieving a consensus between customer and manufacturer expectations: A quotation is essentially a commitment to the scope of work. Based on it, both parties clearly understand what the final product will include, its quality, and its duration. This clarity helps minimize unnecessary disputes and misunderstandings.
• This is a measure of the professionalism of a Production House: A reputable production company like Right Media will always provide a detailed, logical, and easy-to-understand price list. This is a testament to our experience, dedication, and professional work ethic.

Investing in a TV commercial is a strategic decision. And starting with a transparent pricing structure is the first step in building a successful campaign.

Factors that determine the price list for TV commercial production.

The cost of producing a TV commercial is not fixed; it depends on the scale, complexity, and budget of the business. A TV commercial can cost anywhere from tens of millions of VND to billions of VND. Below are the main factors that determine the figures in your TV commercial production price quote.

Creative ideas & scripts

This is a fundamental element that determines the entire direction of the production process. Specifically:

• For a simple scenario: Focusing on product introductions and features, the footage is usually shot in a studio with a simple setting. The cost for this conceptualization phase is typically not high.
• For complex scenarios (Storytelling): Telling a story with depth and emotion requires more settings, actors, and special effects. Viral scripts that create trends demand significant intellectual effort and investment from the creative team, therefore the cost will be considerably higher.

Production team size 

The number and experience of the personnel directly involved affect the TV commercial production price quote. For example:

With a basic crew: Includes director, cinematographer, and assistant. Suitable for small projects, talk shows, and simple product introduction videos.

With a professional team: This includes all the key positions such as:

• Producer: Manage the entire project, from budget to schedule.
• Director: Responsible for artistic and performance aspects.
• Director of Photography (DOP): Decide on image quality, camera angle, and lighting.
• Film crew: Filming, operating machinery.
• Gaffer: Set up a professional lighting system.
• Art Director Team: Set up the scene, prepare the props.
• Makeup artist, hairstylist, stylist…

The larger and more experienced the team, the higher the product quality, and naturally, the higher the cost will be.

Actors & KOLs

Cast fees are one of the biggest expenses. Specifically:

• Amateur actor/model: The cost is reasonable and fits within a moderate budget.
• Professional actors: They have good acting skills and can convey the message effectively.
• KOLs/Celebrities/A-list stars: Inviting influential figures can cost anywhere from hundreds of millions to billions of Vietnamese dong. However, the media impact they bring is undeniable.

Filming equipment

A professional TV commercial production quote always clearly specifies the equipment used. Here are some examples:

• Camera: Regular digital cameras are less expensive to rent than professional cinema cameras like ARRI or RED. These cameras produce image quality that is close to that of theatrical films, with much deeper and more realistic colors.
• Supported devices: This includes a tripod, gimbal, dolly (camera moving device), drone (for aerial filming), professional lighting system, smoke machine, etc.
• Sound: Direct recording microphones, boom mics, noise filtering devices…

Background & Production Design

The filming location significantly impacts logistics and costs. Specifically:

• Filmed at a Studio/Film Set: Lighting and setting are easy to control. Rental costs are usually calculated by the hour or by the day.
• Outdoor filming: The cost will include obtaining permits (if needed), travel expenses, and accommodation for the entire film crew. If filming takes place in multiple provinces or abroad, the cost will increase significantly.
• Set Design: For scenarios requiring unique settings, the design team will have to create entirely new ones, increasing production costs.

Post-production

This is the stage where raw footage is transformed into a complete TV commercial:

• Video Editing: Edit and arrange the footage according to the script.
• Color Grading: Adjust the colors to create the mood and tone for the TV commercial.
• Visual effects (VFX/CGI): Creating special effects, fictional characters, or fictional settings is the most expensive part of post-production.
• Sound: Sound editing, voice-overs, noise reduction, and especially the cost of purchasing music rights. Using a popular song can be quite expensive.

Price list for TV commercial production at Right Media

Understanding that each business has different needs and budgets, Right Media has developed flexible service packages. Below are some sample pricing packages for TV commercial production to give you an overview:

Note: The figures below are for reference only. For an accurate quote, please contact Right Media directly for a consultation based on your specific script and requirements.

Package 1: Standard (10,000,000 VND)

Suitable for: Small and medium-sized enterprises, startups, and advertising campaigns on digital platforms (Facebook, YouTube, TikTok).

Include:

• Simple script, focused on the product/service.
• The production team is lean but professional.
• Filming takes place in a studio or on one or two simple locations within a single day.
• Use high-quality full-frame cameras.
• Basic post-production: Film editing, color grading, basic licensed music.

Target: Create a polished, professional promotional video to increase brand awareness and boost online sales.

Package 2: Professional (19,000,000 VND)

Suitable for: Businesses that have established a strong market position want to implement a well-structured marketing campaign.

Include:

• Creative ideas and scripts with storytelling elements.
• The full production team includes: Director, DOP, Producer, etc.
• We select professional actors who are a good fit for the brand.
• Utilize professional cinema camera systems and lighting equipment.
• Filming takes 1-2 days with more complex settings.
• Advanced post-production: Film editing, in-depth color grading, motion graphics, and possibly light 2D/3D special effects.

Target: Creating a high-quality, emotionally engaging TV commercial that builds a professional and reputable brand image in the eyes of customers. This is the TV commercial production package with the most competitive pricing chosen by Right Media's clients.

Package 3: Premium (Upon request)

Suitable for: Large corporations and brands launch blockbuster product launches or brand repositioning campaigns.

Include:

• All the best.
• A unique, high-quality script created by top screenwriters.
• We invite KOLs and A-list celebrities to participate.
• A large production team, with the potential to collaborate with foreign experts.
• Using state-of-the-art equipment (ARRI, RED) and complex filming techniques.
• The set design is spectacular, and filming takes place in many locations, even abroad.
• Top-notch post-production with sophisticated VFX/3D effects and cinematic sound.

Target: Creating a blockbuster advertisement that makes a big impact on the market and affirms the brand's leading position. With this package, a detailed and tailored TV commercial production quote for each project is mandatory.

Transparent TVC production process and pricing at Right Media.

To ensure client benefits and project success, Right Media always adheres to a clear 5-step workflow:

• Receiving requests and providing advice (free of charge): We listen to your goals, ideas, and projected budget.
• Develop ideas and send a preliminary quote: Based on the information exchanged, Right Media will develop a script idea and send you a preliminary quote for TV commercial production so you can visualize the cost items.
• Finalize the script and sign the contract: After both parties agree on the detailed script and final price, the contract will be signed.
• Pre-production and production organization phase: Right Media conducted casting, found locations, prepared equipment, and proceeded with filming according to schedule.
• Post-production and handover: Our post-production team will transform the footage into a finished product, send it to the client for approval, and deliver the final product.

Investing in a TV commercial is no longer an impulsive decision, but a carefully calculated strategy. Understanding the factors in a TV commercial production quote will help you be more proactive in planning, optimizing costs, and most importantly, choosing a reliable production partner. Don't let budget become a barrier to creativity. At Right Media, we believe that every brand can own a quality TV commercial. Contact us today to receive dedicated advice and a detailed TV commercial production quote that best suits your goals and budget!