Textile product video project: Phong Phu towels and rugs
Phong Phu Corporation selected Right Media to create product videos for two lines of household textiles: Mollis AERO-CLOUD towels and ECO STEP floor mats. Both videos were filmed at Phong Phu's factory and showroom, showcasing product features and production capabilities. The two videos share a similar structure but tell two different stories.
Watch the project video here: Product Video for Mollis Aero-Cloud Towels | Phong Phu x Right Media
Project information
| Client | Phong Phu Joint Stock Company |
|---|---|
| Product | Mollis AERO-CLOUD towels and ECO STEP floor mats |
| Service | Film product videos combined with factory videos. |
| Duration | AERO-CLOUD 1 minute 47 seconds; ECO STEP 1 minute 21 seconds |
Customer requirements
Phong Phu is a textile and garment company with over 60 years of experience and export capabilities to more than 30 countries. With two products sold to consumers, the company needed a video that conveyed the user experience and showcased the factory behind the products.
Each product has a specific point to clarify: AERO-CLOUD is about softness and absorbency thanks to its fiber structure; ECO STEP is about recycled materials and a green lifestyle.
Right Media's solution for textile product videos.
Both videos follow a common framework: opening with sensory experiences, delving into the fabric and factory, and concluding with the user in their living space. The crew filmed in two locations: the factory assembly line and the Phong Phu showroom.
Filming the production line at Phong Phu factory.
1. Mollis AERO-CLOUD Towel: “when your skin touches the clouds”
The video opens with the question, "If a cloud could be touched." The difference is explained from within the cotton fiber: the towel uses Air Cloud Fiber made with proprietary Hollow Core technology, with millions of microscopic air chambers that provide better absorbency, keeping the towel soft, light, breathable, and less prone to deformation. Test scenes – the towel soaking in a glass bowl, the towel drying quickly – illustrate the statement, "the more you wash it, the softer it gets, it dries faster, and it always retains its fluffiness," without becoming damp, moldy, or sticky.
The production capacity section showcases a modern factory, nine times awarded the Vietnam National Brand title, and OEKO-TEX certification for skin safety. The towels shed minimal lint, leaving skin clean and soft after each use.
2. ECO STEP doormat: “Step clean, live green”
The video opens with the statement, "A small rug can change the feel of an entire space." The rug is made from recycled fibers derived from cotton scraps at the edges of the production process, helping to reduce waste. Right Media filmed the source of these materials: piles of cotton scraps in the factory, the fiber processing machines, and workers on the assembly line.
The video highlights the closed-loop process adhering to OEKO-TEX and GRS standards, along with inspection steps such as needle detection and dimensional measurement. The product's benefits are concisely stated: fast absorption, durability, long-lasting color, and easy cleaning. The final part addresses young people, emphasizing "the constant movement of footsteps" and a clean living space behind every door.
What should a textile product video showcase?
Textile product videos need to allow viewers to "feel" the material through the screen. Phong Phu's two videos use four layers of imagery:
- Close-up of the material – close-up shots of the surface of the towel or carpet fibers allow viewers to see their thickness and smoothness.
- Visual testing – Absorb the water, let it dry, then step onto the mat.
- Factory and certifications – Textile production line, recycled raw materials, OEKO-TEX and GRS certifications, and a National Brand.
- Real users – moments of relaxation, self-care, and a tidy living space.
Second video in the project:
Product video for ECO STEP floor mats | Phong Phu x Right Media
Filming the Phong Phu team discussing the scarf design.
Results achieved
Phong Phu has two product videos for its textile products: the Mollis AERO-CLOUD towel and the ECO STEP bath mat, each under two minutes long. Both videos discuss the products, the production process, and the company's sustainable development direction. Each video concludes with a memorable phrase: "When your skin touches the clouds" for AERO-CLOUD and "Clean steps, green living" for ECO STEP. When uploaded, AERO-CLOUD is accompanied by the slogan "Air Cloud Fibers, softness that defies time."
Businesses looking to advertise their products can refer to this information. TV commercial production services by Right Media, see more product video projects or project Far Eastern Polytex textile industry corporate film.
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
