This project introduces the production process of Bibigo CJ Foods Kimchi.

Bibigo Kimchi – a brand belonging to the renowned CJ Foods group – has consistently held the position of best-selling kimchi in the Vietnamese market for many consecutive years. To reinforce that belief and affirm its leading position, CJ Foods has partnered with... Right Media We are undertaking a corporate film project showcasing the farm-to-table production process: "From Bao Loc to the Vietnamese Dinner Table | Bibigo Kimchi Production Process"The film not only showcases the scale of modern technology but also spreads a meaningful story of partnership with Vietnamese farmers.

These incredibly beautiful videos were produced by Right Media.

Client's request: Transparency in international standard processes and promotion of Vietnamese agricultural products.

The project was submitted by CJ Foods Group to Right Media with the following requirements for the visuals of Bibigo Kimchi:

• Transparency in the global quality management system (CJ Global QMS): Right Media must highlight the rigorous control process from the farm, especially demonstrating the origin of the raw materials used to make the product. For example, how the Chinese cabbage is grown and cared for, how it is sorted by size after harvesting, how pesticide residue is controlled, and other standards that comply with the regulations of the Ministry of Health.
• Depicting the spirit of solidarity with Vietnamese farmers: More than just a dry factory video, the footage had to showcase human values – where CJ Foods provides technical guidance, guarantees product purchase, and helps farmers produce with peace of mind, without worrying about fluctuating market prices.
• Visualizing modern manufacturing technology: This demonstrates a processing procedure that ensures food safety and hygiene standards. From soaking and washing with the correct water-salt ratio, mixing kimchi sauce, and natural fermentation with added probiotics, 100% is committed to being preservative-free and meets international standards such as HACCP and BRC.
• Highlighting groundbreaking packaging technology: Bibigo emphasizes its proprietary gas release technology, which helps maintain the crispness and freshness of Kimchi until it reaches consumers.

Behind-the-scenes footage shows Right Media members wearing protective gear as required while filming live at the production factory.

Right Media's solution: Telling the journey story through the emotional language of cinema.

To fully resolve the issue from CJ Foods, Right Media They transformed complex technical data and industrial processes into a compelling and inspiring story:

"From Bao Loc to the Vietnamese dinner table"

Breaking away from conventional product introductions, Right Media created a unique narrative that begins from the perspective of a cabbage. The journey from its growth to processing: a cool, fresh farm – a farmer's smile – a smart factory – a delicious dish on the table. The message conveyed to viewers is: "The health and safety of consumers is always Bibigo's top priority.".

A harmonious blend of beautiful nature and modern technology.

Right Media leverages contemporary visual thinking to create contrasting yet harmonious effects:

• Highland farm setting: Using wide-angle drone shots, we capture breathtaking panoramic views of the lush green cabbage fields in Bao Loc under the early morning sun. The natural light and close-up shots of dew drops on the leaves highlight the freshness, crispness, and cleanliness of the produce.
• Kizuna Smart Factory Background: Switching to modern, precise camera angles with industrial white lighting, the shots follow the automated production line, with close-ups of each stage of soaking, mixing sauces, and packaging, showcasing absolute hygiene, standardization, and professionalism.

Recreating emotions through realistic images and sounds.

We included interviews with local farmers in the video to enhance the authenticity and credibility of the product. In addition, the sound design is meticulously crafted, from the rustling of the countryside and the gentle hum of machinery to the warm, expressive voiceover, combined with vibrant, cinematic color effects.

The filming process was supervised by representatives from CJ Foods.

Right Media's workflow in the Kimchi Bibigo project.

To complete a large-scale project for a multinational corporation like CJ Foods, Right Media strictly adhered to a professional 5-step production process:

Step 1: Receive the brief and conduct a multi-point field survey.

Right Media's production team traveled directly from the cabbage growing regions in Bao Loc (Lam Dong) to CJ Foods' smart factory in Kizuna Industrial Park. This survey helped the team accurately assess lighting conditions, camera angles, and develop safety and occupational health plans for filming at the factory.

Step 2: Develop the literary script and storyboard.

We meticulously detailed every second of the 2-minute 15-second video. The script clearly defined the time allocated for the farm introduction, farmer interviews, factory process, and the brand's concluding message. Kimchi Bibigo.

Step 3: Pre-production 

• At the farm: The crew captured the moment of the farmers harvesting Chinese cabbage, combining it with a drone recording of the beautiful highland landscape.
• At the Kizuna plant: Filming of the closed-loop production line was conducted. The crew adhered to 100% food safety and hygiene regulations (wearing protective clothing, sterilization) to capture sharp footage without affecting the factory's operational progress.

Step 4: In-depth Post-Production 

• Editing and adding background music: The film's editing follows a bright, exciting rhythm in the beginning and a modern, believable tone in the later parts.
• Color Grading: Maximize the vibrant green color of the cabbage and the rich, characteristic red of the sauce. Kimchi Bibigo.
• Motion Graphics: The vivid display of international quality certifications (CJ Global QMS, HACCP, BRC, Probiotics) directly on the screen makes it easy for viewers to remember them.

Step 5: Acceptance and handover of the finished product.

The final product undergoes rigorous quality control at all levels of CJ Foods management and is exported in high-quality format (4K UHD), perfectly suited for multi-platform marketing campaigns (YouTube, Facebook, point of sale, etc.).

Close-up shots, meticulously filmed to capture the perfect moment.

Achievements: Quality assurance and strengthening the number one brand position.

The perfect combination of CJ Foods and Right Media This has delivered outstanding media and commercial value, contributing to the brand's leading position in the market.

• Building lasting trust with consumers: The video completely dispelled customers' concerns about food safety. The transparent process from the Bao Loc farm to the Kizuna smart factory has reinforced absolute trust, helping Kimchi Bibigo It continues to hold its position as the best-selling kimchi brand in Vietnam.
• High-quality, versatile media products: The video boasts sharp 4K image quality, cinematic colors, and vibrant sound. It has become a key marketing tool for CJ Foods across multiple platforms: from digital channels (YouTube, Facebook, TikTok), to point-of-sale displays (supermarkets/hypermarkets) and international trade events.
• Enhancing the value of Vietnamese agricultural products: The video received positive feedback from the community thanks to its humane message, spreading a beautiful image of the partnership between a global corporation and farmers in Lam Dong province, enhancing the value of local seeds and agricultural products.
• Confirm Right Media's production capabilities: This project is strong evidence of Right Media's ability to fully meet the stringent technical standards and review processes of multinational corporations.

Conclude

The project successfully introduced the production process. Kimchi Bibigo It's not just a visually stunning commercial, but also a testament to the company's top-notch visual production capabilities. Right MediaThe combination of sharp communication thinking and standardized work processes has helped CJ Foods strongly affirm its commitment to quality, maintaining the trust and affection of millions of Vietnamese families.