3D animation TV commercial project for Sony Vietnam's Lunar New Year promotion.
Sony Vietnam chose Right Media to produce a 3D animation TV commercial for its Lunar New Year promotion, "Together with Sony, a Flourishing Lunar New Year, Abundant Blessings." The 52-second commercial showcases six product categories – televisions, speakers, headphones, cameras, lenses, and phones – along with various promotions. The entire commercial was created in 3D, as filming six product categories in less than a minute would require numerous locations and be difficult to synchronize.
Watch the project video here: TVC Promotion 3D Animation | SONY x Right Media
Project information
| Client | SONY Vietnam |
|---|---|
| Campaign | "Celebrate a prosperous Lunar New Year with Sony and bring blessings to your home!" |
| Service | 3D animation promotional TVC |
| Duration | 52 seconds |
Customer requirements
Sony's Lunar New Year promotional program spans multiple product categories, each with its own special offers. In less than a minute, the TV commercial must inform viewers which products are on sale, by how much, what gifts are included, and where to buy them.
The TV commercial also had to capture the Tet atmosphere: lively, joyful, and true to the program's title, "Tet Flourishing, Blessings Abundant at Home".
Right Media's solution for 3D animation TVCs.
With so many products and so many figures, a live shoot would require numerous settings and be difficult to synchronize. Right Media created everything in 3D: the products appear, rotate, and zoom in on a shared stage, with a city by the river as the backdrop, accompanied by fireworks and colorful ribbons.
1. Open with a New Year's greeting card.
The TV commercial opens with a "SONY Happy New Year" greeting card bursting forth with fireworks, leading into the program title "Together with Sony, a Flourishing Tet, Abundant Blessings for Your Home" and the message of the best prices of the year.
The program is titled "Together with Sony, Tet Flourishes, Abundant Blessings for Your Home" and features 3D products.
2. Each product group, a moment in time.
The reviews categorize the products into three "uplifting" themes: bonding with family through TVs and soundbars; immersing yourself in music with Bluetooth headphones and speakers; and creating unique Tet (Lunar New Year) experiences with cameras, lenses, and phones. Each theme has a different discount level displayed on the screen.
- Soundbar 15%.
- Discounts of up to 2 million VND; buy a speaker and get a free microphone.
- Cameras and lenses are discounted by up to 12 million VND, with a 6-month warranty included.
3. Conclude with gifts and where to buy them.
The final segment includes a total prize pool of over 500 million VND: chances to win soundbars, headphones, Bluetooth speakers, and hundreds of vouchers. The commentary invites viewers to visit electronics supermarkets and dealers nationwide to shop and receive the offers.
When should you choose 3D animation for your TV commercial?
3D animation TV commercials are suitable when you need to introduce multiple products with existing models, information changes rapidly throughout the program, and the visuals need to be consistent from beginning to end. SONY meets all those requirements:
- Many products – Six product categories in 52 seconds, without needing to set up six separate filming locations.
- Many numbers – Discounts and gifts are displayed in 3D text attached to the product.
- Image synchronization – all products share the same lighting, the same stage, and the same Tet atmosphere.
- Easy to update – When the offer changes, simply edit the text instead of going back.
The total value of the gifts is over 500 million VND.
Results achieved
SONY Vietnam has a 52-second 3D animation TV commercial for the Lunar New Year program, showcasing products, promotions, gifts, and where to buy them, set against a backdrop of fireworks and the festive atmosphere of Tet. Right Media also produced a series of viral Tet clips and the "SoNY Family Stories" series for SONY.
Businesses looking to advertise their products can refer to this information. TV commercial production services by Right Media, see more TVC projects or project series of viral clips: The Story of the SO-NY Family.
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