Corporate film project for the bakery industry: ABC Bakery
Corporate film project for the bakery industry: ABC Bakery x Right Media
ABC Bakery is a long-standing bakery brand in Vietnam. Right Media produced a corporate video for this bakery brand, providing support from consultation, pre-production, filming, and post-production, and delivering both Vietnamese and English versions.
Why are two language versions needed?
The two versions aren't just for the sake of making a profile look good. They serve two different groups of viewers with varying needs.
Vietnamese version For domestic use: introducing products to distribution partners, supermarket chains, and for internal communication purposes among employees.
English version This is for international customers and partners. In the food export industry, foreign partners always want to see the factory conditions and quality control processes before placing an order – and they want to see it in their own language, not through subtitles.
Turning the tables in the bakery: three constraints to consider beforehand.
This was the most challenging part of the project, and what makes a corporate film for the bakery industry different from filming in a mechanical factory or warehouse.
First, food safety and hygiene regulations. The entire crew had to wear full protective gear, hairnets, and masks, and adhere to strict entry and exit procedures for the production area. Operating machinery in protective suits was significantly more difficult than usual, especially when maintaining stability while operating moving equipment.
Secondly, temperature and steam. The oven area is hot, while the dough proofing and cold storage areas are the opposite. The lens will fog up with condensation when switching between the two temperature zones; the equipment needs time to adapt instead of constantly moving.
Third, the production line cannot be stopped for long. Cakes are a product with a tight production schedule – once the dough has risen, it must be put in the oven on time. The baking schedule must follow the production schedule; it cannot be the other way around.
What should a corporate video for the bakery industry showcase?
In the food industry, what convinces viewers isn't the size of the factory, but rather... Evidence of hygiene and quality control.
- The production area is clean, and personnel wear protective clothing as required.
- A closed-loop process from raw materials to packaged finished products.
- Modern equipment and production lines
- The team of bakers are highly skilled.
This is why a corporate film about the bakery industry dedicates most of its filming time to inside the factory, rather than office scenes or interviews with executives like typical corporate films.
Where was the film used?
The film serves two goals that ABC Bakery set from the beginning: enhancing its brand image and expanding its customer base both domestically and internationally.
With a bakery brand already familiar to consumers, the film does what packaging and stores can't – showing that behind the cake is a factory operating to high standards.
Behind-the-scenes images of the project.
The Right Media team sets up the lights in the ABC Bakery production workshop.
Cameramen wearing protective gear film the oven assembly line at ABC Bakery.
Filming the cake-making process in an area requiring strict hygiene standards.
Speaking with representatives from ABC Bakery right at the scene.
See more projects Corporate films Produced by Right Media, or in its entirety project has been implemented.
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