Internal training video project for the dental care industry: Kyowon
Internal training video project for the dental care industry: Kyowon x Right Media
Kyowon needs an internal training video for its Wellnature toothpaste line. The video presenter should be Dr. Do Ngoc Anh, a master's degree holder and dentist with 10 years of experience in oral care for adults and children, instead of a marketing employee.
Why do businesses need internal training videos?
In the healthcare industry, salespeople are often asked technical questions by customers. If everyone researches the topic differently, their answers will vary, and misinformation in this industry can lead to legal risks.
Internal training videos address this: the entire team, including new hires, learns the same standardized content, regardless of who is teaching.
Why hire a doctor instead of using company staff?
Inviting a doctor to lead the project was the biggest decision, and it also determined the order of the content.
The video doesn't start with a product. The doctor begins with common oral health problems: gingivitis, cavities, bad breath. The doctor explains how bacteria convert sugar into acid and destroy the hard tissue of teeth, before discussing how to choose toothpaste and a toothbrush.
Thanks to this order, the staff Understand the problem before talking about the product.Someone who understands why toothpaste needs antibacterial agents will give completely different advice than someone who only knows the ingredient list by heart.
When it came to the ingredients, the doctor mentioned propolis combined with herbs such as chamomile, angelica, rosemary, and a surfactant derived from coconut. Regarding the toothbrush, the doctor gave specific dimensions: a round head, 1.2 cm wide, 2 cm long, with soft bristles, and it should be replaced every 2-3 months.
The doctor mentioned even the unfavorable things.
Videos contain segments that advertisements often skip.
- The doctor clarified the toothpaste advertisement. The idea that tartar can be removed is false.To get rid of tartar, you need to have it scraped off.
- Whitening toothpaste requires a high concentration of hydrogen peroxide to be effective, but it should only contain very small amounts because this substance can harm the gums.
- You shouldn't use large grains of salt to brush your teeth because they can easily damage your gums.
- Electric toothbrushes aren't inherently better than regular toothbrushes. The difference lies in brushing technique. Electric toothbrush heads need replacing every 2-3 months, which is quite expensive, so doctors recommend using regular toothbrushes for easier and more frequent replacement.
These segments make the whole video more believable. Since the presenter stated the negative aspects directly, the rest is more believable.
Instructions for operation
The video concludes with a close-up showing the correct way to brush your teeth: tilt the toothbrush 45 degrees between the teeth and gums, gently vibrate it, then stroke downwards, vibrating about three times in each position; stroke upwards on the inner surface of the lower teeth, and hold the toothbrush upright on the front.
The steps must be clearly shown in the video, because viewers will follow exactly what they see on the screen. The video concludes with four short notes: brush vertically, not horizontally; brush all sides; brush after meals; and brush for a full two minutes.
How are internal training videos different from advertising videos?
Compared to corporate films Typically, internal training videos are made differently in three ways:
- Allowed to be longerThe viewers are employees, watching for work purposes, so they won't just skim through.
- Clearly, it's more important than being eye-catching.Avoid using distracting special effects or quick cuts; the goal is for the viewer to understand and remember.
- Long-lasting: Replay for all new employees, with no campaign expiration date.
Behind-the-scenes images of the project.
A close-up of teeth in Kyowon's internal dental care training video.
This training video about Wellnature toothpaste was produced by Right Media for Kyowon.
See more Product video by Right Media, or all completed projects.
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