Scientific video project on the health product Fermented Cornus officinalis and Gastrodia elata

Right Media produced this health product science video for OVVA Vietnam, introducing their fermented Cornus and Gastrodia elata drink. Before believing in the benefits of a health product, customers need to know where it comes from and what's inside. The video presents this scientific information in an easy-to-understand way, so even older adults can follow along.

Scientific video project on the health product Fermented Cornus officinalis and Gastrodia elata

Customer requirements

OVVA Import-Export Trading Co., Ltd. (OVVA Vietnam) specializes in importing and distributing healthcare products and dietary supplements from South Korea. The company's main customers are the elderly, and its goal is to help them maintain both physical and mental health. OVVA's motto is "customer-centric".

Ovvani's Fermented Cornus Officinalis and Angelica Root Product Set

Through this health product science video, OVVA Vietnam wants to introduce Fermented Cornus Officinalis and Gastrodia Elata, a health supplement line imported directly from South Korea. The ingredients and benefits must be presented accurately, but viewers should still be able to remember them. The video concludes with the message: “Partner daily with OVVA – Fermented Cornus Officinalis and Gastrodia Elata Drink – So your family can enjoy a quality, healthy life.”

Right Media's solution

Right Media proposed presenting Ovvani's product in three layers: history, science, and practical use. Illustrations and motion graphics would accompany slow voiceovers (VO), allowing older adults, the primary target audience, to follow each piece of information without being overwhelmed.

The ingredients and their uses are illustrated with images in the video.

The video has four parts:

• Introduction: Historical Value & Origins
  • The opening features images of Gastrodia elata and Cornus officinalis, followed by an introduction to the fermented Cornus officinalis and Gastrodia elata product.
  • The story of Gastrodia elata, a medicinal herb discovered over 3,000 years ago in Korea and once sought after by the nobility, lets viewers know where the product originated.
• Middle section: Ingredients & technology
  • Images depicting the fermentation process, extracting Gastrodia elata and other herbs such as Cornus officinalis, Omija orientalis, Cordyceps sinensis, ginseng, and Ganoderma lucidum.
  • Infographics and motion graphics illustrate how fermentation technology preserves nutrients, extends shelf life, and increases nutritional value.
• Middle section: Uses & health benefits
  • The images depict elderly people and their families engaging in gentle exercise. Active substances (gastrodin, saponin, etc.) are shown using motion graphics to illustrate their effects in the body.
  • List the benefits of the product: supports cardiovascular health, brain function, kidney function, immunity, and vitality.
  • Use animation to simulate the body and how nutrients affect it.
• Conclusion: Suggested uses & call to action
  • Instructions for use: two packets per day, to help "your family members become healthier every day".
  • The presentation concludes with images of the Ovvani product line and its message.

Right Media's workflow

In a health product science video, the content must be accurate first, the visuals come second. Right Media goes through every step, from product research and ideation to production and post-production. Each step includes a client review to ensure the information in the video matches the product documentation.

Right Media's team discusses the script with the client before production.

The project goes through 7 steps:

• Step 1 – Receive the brief: Right Media understands customer needs and carefully reviews product documentation, gathering accurate information before considering how to present the product.
• Step 2 – Suggest ideas and a script for the video: Right Media presents detailed ideas and scripts, including the concept, main message, and visual presentation, for client feedback and approval before production begins.
• Step 3 – Pre-production preparation: Based on the approved script, Right Media processes the footage, creates a shooting schedule, and compiles a shotlist for both parties to prepare. The final script's voiceover is also recorded at this stage.
• Step 4 – Onset: Filmed in a studio, the video focuses on close-ups of the packaging, design, and some of the product's key components.
• Step 5 – Post-production: Post-production involves three steps: Offline, Online, and Master, to control the image, sound, and pacing of the video.
• Step 6 – Review and revise: In the agreed-upon timeline, the client has a maximum of 3 revisions.
• Step 7 – Completion and handover: Clients receive the entire project via online link or hard drive, including source files, original video footage, and copyrighted music.

The results of the scientific video project on the health product Fermented Cornus officinalis and Gastrodia elata.

This 3-minute 40-second health product science video presents the product's origin, ingredients, and uses in sequence. The scientific knowledge is conveyed through illustrations and slow narration, making it suitable for older adults. OVVA Vietnam can utilize this video in communication, consultation, and sales across multiple platforms.

If your product also requires explanation using scientific knowledge, Right Media can work with you to transform in-depth information into an easy-to-follow video for your customers.

Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.

CONTACT US:

• Ho Chi Minh City: 06 Binh Quoi Street, Binh Quoi Ward, Ho Chi Minh City
• Hanoi: 105-E5, Trung Tu Street, Dong Da District, Hanoi
• Facebook: FB.com/rightmedia.vn/
• Youtube: youtube.com/@RightMediaVN
• E-mail: info@rightmedia.vn | anhtai@rightmedia.vn
• Hotline: 0901 391 002

Video introducing the Ovvani Dendrobium product.

Video introducing the Ovvani herbal product, produced by Right Media.

Along with the product line, Right Media also produced a video introducing Ovvani Gastrodia elata. The video traces the origin of Gastrodia elata in traditional Korean medicine (also known as Dendrobium nobile, a rootless tuber that parasitizes fungi), to the fermentation technology that removes toxins and enhances absorption, and then lists the main ingredients: gastrodin, ergothioneine, vanillyl alcohol, and saponin.

Similar to the health product science video above, this video spends most of its time explaining the ingredients and mechanisms, rather than urging people to buy.