Video project introducing the Bảo Yến Cosmetic product line.
Bao Yen Cosmetic chose Right Media to create a video introducing the Lawrence cosmetic line. The line includes several items: sheet masks in various flavors, moisturizers, dark spot creams, and facial cleansers. The challenge was to introduce the entire line in less than a minute while still ensuring viewers could remember each product.
Watch the project video here: Video introducing the Bảo Yến Cosmetic product line.
Project information
| Client | Bao Yen Cosmetic |
|---|---|
| Product | Lawrence cosmetic set: sheet masks, moisturizers, dark spot creams |
| Service | Product introduction video |
| Duration | 56 seconds |
Each product, a moment.
The video alternates between two types of scenes. Product scenes: jars of cream, boxes of cream, and packets of face masks arranged on a white platform against a pink background. Model scenes: washing their face, applying a face mask, and applying cream to their cheeks. Viewers see the product, and then immediately see how the product is used.
Models try out Lawrence sheet masks.
How should a video introducing a cosmetics set be presented?
With a set of multiple products, a video introducing the cosmetic set needs to be clearly grouped so that viewers don't get confused. Lawrence's video divides them into groups:
- Sheet masks – various flavors such as strawberry, cucumber, pearl, seaweed, aloe vera, tomato, displayed alongside corresponding fruits and ingredients.
- Moisturizing cream – Skin whitening cream, acne treatment, sunscreen, and anti-aging cream, with descriptions of its uses displayed directly on the screen.
- Dark spot cream – For freckles, age spots, and brown spots.
- The whole set – The final scene brings together all the products along with the slogan "Beauty that lasts forever".
A close-up view of the cream's texture.
Result
Bao Yen Cosmetic has a 56-second video introducing its cosmetics line, bringing together all Lawrence products into a unified pink theme, suitable for social media advertising and point-of-sale presentations.
See more product video projects or refer to advertising video production services.
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