Video project to launch Levalens lenses.
An Khang Phuoc – the distributor of Levalens lenses in Vietnam – chose Right Media to produce the product launch video for their new generation Levalens Aspheric 2.0 lenses. This article analyzes the case study of this product launch video: from the message "Ready for every moment," the visualization of lens technology using VFX and 3D, to the one-day filming process in Ho Chi Minh City.
Watch the project video here: Video launching the Levalens Aspheric 2.0 product | Right Media
Project information
| Client | An Khang Phuoc Trading and Service Co., Ltd. – Levalens lens brand |
|---|---|
| Branch | B2B in the field of optics and ophthalmology |
| Service | TV commercial launching a new generation of eyeglass lenses. |
| Target | Introducing the new features of the Levalens Aspheric 2.0 series, for the product launch event. |
| Scale | One day of filming at the pedestrian street and studio in Ho Chi Minh City. |
| Hand over | One 60-second TV commercial and one set of key visuals (KV), including all recorded footage and photos. |
Customer requirements
Levalens Aspheric 2.0 is a new generation of aspherical lenses, available in blue light filtering versions. The product's first customers aren't eyewear wearers, but rather eyewear stores and distribution partners – who will decide whether or not to stock the new lens line.
A video for the launch event.
The video was used at the product launch event, where An Khang Phuoc met with partners. It had to be concise, and the message had to be clear on the first viewing, as the audience in the hall couldn't rewind.
Transforming invisible technology into visual images.
The most challenging aspect of optical products is that their key features are not visible to the naked eye: light control, color change in sunlight, and lens surface coatings. A product launch video that only shows models wearing the glasses won't reveal anything significant.
Right Media's solution for product launch videos.
1. The message: “Ready for every moment”
Right Media built its creative concept around one idea: Levalens lenses adapt to the modern pace of life. The video explores three lighting conditions that glasses wearers encounter daily – digital screens, indoor spaces, and outdoor lighting – each corresponding to a product feature.
2. VFX and 3D Animation for the technology section.
The live-action footage shows the people and the setting, while VFX and 3D animation handle the technological aspects: visualizing the control of light, the color transitions, and the coating structure of the lenses. Labels such as "filters harmful blue-violet light" appear directly on the frame, attached directly to the glasses the characters are wearing.
The film crew shoots outdoor scenes on a pedestrian street in Ho Chi Minh City.
3. A consistent creative vision
Right Media provides support from Creative Concept, scriptwriting, Director Treatment to filming, post-production, VFX, and 3D Animation. Because the same team works from start to finish, the live footage and graphics are designed to fit together right from the treatment stage, rather than being combined in post-production.
Right Media's implementation process
Phase 1: Pre-production
The creative concept development team, scriptwriters, and Director Treatment team determine in advance which scenes will be filmed in real life, which will be rendered in 3D, and where the technical annotation labels will be placed. This step determines whether a day of filming is sufficient.
Phase 2: Production
The entire filming process was completed in one day in Ho Chi Minh City, divided into two settings: a pedestrian street for outdoor scenes with lighting and a studio for indoor scenes with digital screens. During the same filming session, the team also shot the key visual for the launch event's promotional materials.
A typical filming day is divided into two locations: the pedestrian street and the studio.
Phase 3: Post-production
Editing, color grading, VFX design, and 3D animation for the lens technology segment, then finalizing the 60-second TV commercial for the event.
The indoor scenes were filmed in a studio set up to resemble an office space.
Behind the scenes of the project
A typical filming day is divided into two settings: the morning on the pedestrian street to take advantage of natural light, and the rest in the studio for indoor scenes and scenes working with monitors.
The director instructs the actors before an outdoor scene.
The crew reviewed the footage right in the studio.
Results achieved
Through the product launch event, An Khang Phuoc found many partners to distribute Levalens Aspheric 2.0 to customers. For a B2B product sold through eyewear stores, this is the most important measure of a product launch video.
In addition to the 60-second TV commercial for the event, An Khang Phuoc received a set of key visuals and all the recorded footage – enough material to continue creating content for the dealer's sales channel after the event. The project introduction posted on Right Media's YouTube channel is 1 minute and 54 seconds long.
Produce a product launch video for your business.
If your business is preparing to launch a new product, consider this: TVC production services and motion graphic services Right Media's technology visualizations, or see more TVC project The project has been completed. Information about the lens line used in the project can be found on the website. Levalens Vietnam.
Frequently Asked Questions
How does a B2B product launch video differ from a retail TV commercial?
B2B product launch videos tell resellers – dealers, retailers, distributors – that they must answer the question of how the new product differs from the product already on the shelves. Retail TV commercials speak directly to the end user and are often more emotionally driven than focusing on specifications.
When should you use 3D animation in your product videos?
When the main features of a product cannot be captured on camera—such as the coating, internal structure, or light filtering mechanism—3D animation becomes the only way for viewers to see what the manufacturer wants to convey.
Is one day of filming enough for a product launch video?
That's sufficient if pre-production clearly defines which scenes are filmed live and which are created using graphics. The Levalens project completed filming in two locations in one day thanks to this distinction made during Director Treatment.
