DOTACO building materials advertising TVC project

The DOTACO building materials advertising TVC project was implemented for broadcast on television channels with the goal of expanding reach and connecting directly with customers. Despite being only 30 seconds long, the TVC skillfully conveyed the product's strengths, fully delivered the brand message, and created a strong impression both visually and emotionally.

DOTACO building materials advertising TVC project

Customer requirements

DOTACO is a brand operating in the field of building materials and prefabricated housing solutions in Vietnam. The company focuses on developing product lines such as cement boards, roofing sheets, and modern construction solutions that help shorten construction time while ensuring the durability and stability of the structure.

In this TV commercial project, DOTACO aims to focus on introducing its cement board and Fibro corrugated roofing sheet products.

With a focus on applying advanced technology, DOTACO offers lightweight, high-strength, fire-resistant, and waterproof materials suitable for a wide range of constructions, from residential houses to factories and prefabricated buildings.

In the TV commercial project for DOTACO building materials, in collaboration with Right Media, the brand outlined several key requirements:

• The TV commercial should focus on introducing key product lines such as cement boards for floors, walls, partitions, and ceilings, and Fibro corrugated roofing sheets with abrasion resistance and UV protection.
• Because it's broadcast on television, the content must be concise, accessible, and still convey all the core information.
• The TV commercial needs to clearly position DOTACO as a solution to help realize dream homes at optimal cost.
• The message "Secure Future" is emphasized to increase brand recognition and recall.

Right Media's deployment strategy

For the DOTACO building materials TV commercial project, Right Media chose an approach that focused on visual appeal and rapid communication, suitable for the short duration of television advertising.

Instead of delving into technical specifications, the content is structured to illustrate the practical application of the product through images of a gradually completed house. Through this, elements such as floors, walls, partitions, and roofing are naturally integrated, helping viewers easily visualize the functionality.

• Implement the content as follows: hook-development-conclusion structure. The TV commercial opens with the question, "I wish I could build a house right now?" to evoke a need and create empathy, thereby leading the narrative to the solution that DOTACO offers.
• In terms of visuals, Right Media chose Combining 3D animation and motion graphics To vividly recreate the construction process while creating a modern feel, in line with the product's positioning.
• The editing is optimized to be fast, clear, and impactful, ensuring that the viewer's attention is maintained throughout the 30 seconds while still conveying the full message.
• The entire TV commercial is guided by the guiding principle of "economical and efficient construction solutions," concluding with the emphasis on the slogan "A solid future," further strengthening the brand image in the eyes of viewers.

Right Media's workflow

Right Media's workflow is meticulously structured, ensuring that every DOTACO building materials advertising TVC project achieves optimal results from concept to finished product. Simultaneously, flexibility in implementation allows the team to streamline unnecessary steps while maintaining quality and effectiveness, thus consistently earning the trust and high praise of clients.

The project was filmed live in the studio. 

Right Media implements the production process in the following stages:

• Receiving and analyzing requests: The team focused on clarifying client requirements and determining the most understandable and visually appealing presentation style within the 30-second timeframe.
• Develop the script and concept: Based on the agreed-upon requirements, Right Media develops the overall concept, builds a detailed script with a clear structure, and defines the visual style that suits the product and brand positioning.
• Pre-production phase: This involves preparing the studio setting, casting actors, recording the script, and planning the filming schedule to ensure that the live-action footage seamlessly integrates with the graphics.
• Filming: In this project, the entire filming process was completed in a single day at the studio, with the actors directly involved, ensuring timely completion and optimizing production costs.
• Post-production: This phase takes up most of the project's time, as the team focuses on video editing, combining 3D animation and motion graphics to simulate the construction process and highlight the product's functionality in a visually engaging way.
• Submit demo and edits: A demo version is sent to the client for feedback, which is then used to refine the content, visuals, and editing pace to achieve the highest level of satisfaction.
• Completion and handover: The final product is completed to optimal quality, with all export and source files delivered, ready for broadcast on television channels.

Achievements

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