TVC project introducing DOTACO roofing products.
Right Media shot the DOTACO roofing TVC as a single continuous take, without 3D animation, to keep the product's true colors and realism. The TVC runs just over 40 seconds with almost nothing but roof tiles on screen, yet it says everything DOTACO needed: Roman tiles are durable, withstand all kinds of weather and protect the roof for years.
DOTACO Roman roof tile TVC project
Project information
| Client | DOTACO |
|---|---|
| Branch | Manufacture of building materials |
| Service | TV commercial introducing Roman roofing tiles. |
| Target | Introducing the outstanding features of roof tiles in harsh weather conditions. |
| Hand over | 01 40-second TV commercial, including all recorded source material. |
Customer requirements
DOTACO is a building materials brand of Dong Tam Joint Stock Company, specializing in fiber cement roofing sheets. DOTACO roofing is durable, heat-insulating and fire-resistant, suited to Vietnam's climate, and used for both homes and industrial buildings.
DOTACO wanted to introduce its Roman tile line with the message “A lasting solution for your roof”
This time DOTACO wanted to talk about a single product line: Roman tiles. The message centers on durability and resistance to harsh weather: Roman tiles protect the family “through scorching sun, heavy rain, strong wind and even hail”.
Everything leads to the line DOTACO wants viewers to remember: “Roman tiles – a lasting solution for your roof”.
Right Media's solution
Instead of a familiar family story, Right Media proposed shooting the whole TVC in one take and making the Roman roof tiles the main character. Viewers follow a single camera move from start to finish, with no cuts. The concept included:
- A color palette in one movement: DOTACO tiles in different colors are laid side by side, and the camera glides past them so viewers see the whole range.
- Four kinds of weather in a row: As the camera moves, images and sound evoke each kind of weather in turn: harsh golden light for heat; falling leaves and wind for stormy days; raindrops and thunder for the rainy season; impact sounds for hail.
- Real footage, no 3D: The one-take TVC uses no 3D animation, so the tile colors on screen match the real tiles.
- Shot right at the factory: The set was built inside DOTACO's production workshop, using the existing space and products, with no studio rental needed.
- Male voiceover: A firm, decisive voice that fits a message about durability.
The DOTACO roofing product TVC was shot right at the factory
How the crew made the roofing TVC in one take
A one-take TVC leaves no room to fix things in the edit. Camera movement, lighting and weather effects must all line up in the same take, so most of the work goes into preparing the set.
The Right Media crew building the set and preparing props for the shoot: a dolly, leaves, water, lights and fans
Step 1: Finalize the concept and script
Right Media agreed with DOTACO on the one-take idea, the order of the weather scenes and the closing message. Once the script was approved, the voice-over was recorded.
Step 2: Build the set at the factory
Roman tiles in every color were laid side by side in the workshop. Props for each weather effect included leaves, water, lights and fans, as shown in the behind-the-scenes photo.
Step 3: Shoot in one day
The camera sat on a dolly so the movement stayed smooth throughout the take. Lighting changed from section to section, from harsh sun to rain. The entire DOTACO roofing TVC was shot in one day at the factory.
Step 4: Post-production and delivery
The crew edited, color graded and added wind, thunder and hail sound for each section, then sent it to DOTACO for review and revisions. Delivery included the 40-second TVC and all raw footage.
Results of the DOTACO roofing TVC
The DOTACO roofing TVC runs only about 40 seconds but makes three points: Roman tiles are durable, they withstand heat, rain, wind and hail, and they are a long-term solution for the roof. No side story, no 3D effects. Throughout the video, viewers see only the real product in its real colors.
The voice-over names each worry a homeowner has: “the sweltering heat of summer”, “the noise and fear of leaks in the rainy season”, and even hailstorms. The last line invites viewers to “enjoy joy and comfort in any weather under a DOTACO roof”.
This TVC began the partnership between DOTACO and Right Media. The two sides have since made several more videos, such as Seasonal Storytelling Commercial (soft-sell B2B) and a building materials TVC.
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