Top 10 most famous Vietnamese brands in the world.

Famous Vietnamese brands such as Viettel, VinFast, Vinamilk, FPT, etc., have established their position in demanding markets like the US, EU, and Japan. This article will highlight the brands that are representing Vietnam and shining on the international stage.

Top 10 most famous Vietnamese brands in the world.

1. Viettel – The telecommunications giant expanding its reach across three continents.

Leading the list of the most famous Vietnamese brands in the world is undoubtedly Viettel Group, a military telecommunications and industrial corporation. By 2026, Viettel will not only be the number one mobile network operator in Vietnam but also among the top 15 most valuable telecommunications brands globally.

• Presence in over 10 countries

Viettel Global has invested in and operates telecommunications networks in numerous markets, from Southeast Asia (Laos, Cambodia, Myanmar) to Africa (Burundi, Tanzania, Cameroon) and the Americas (Haiti). In many of these countries, Viettel's brand (under names such as Metfone, Unitel, or Lumitel) consistently holds a leading market share.

• Pioneering in 5G and 6G technology.

Not content with just selling SIM cards, Viettel has independently manufactured 5G network infrastructure equipment and is now deeply involved in 6G research. This is a turning point that will change the world's perception of the high-tech capabilities of a Vietnamese enterprise.

Viettel is a Vietnamese telecommunications brand present in many countries around the world.

2. VinFast – Vietnam's electric vehicle aspirations in the US.

When it comes to the speed of international media coverage, no Vietnamese brand can surpass VinFast. Its listing on the Nasdaq stock exchange (USA) in 2023 marked the beginning of an era where "Made in Vietnam" electric vehicles conquered the world.

• Global electric vehicle ecosystem

To date, VinFast has deployed a series of showrooms and charging stations in North America, Europe, and Southeast Asia, including Indonesia and Thailand. With its unique battery leasing model, VinFast has created a new wave in the global automotive industry.

• Affirming international quality standards

Receiving safety awards from Euro NCAP and ASEAN NCAP has helped VinFast dispel misconceptions about Vietnamese-branded cars, proving that we are perfectly capable of producing sophisticated technological products that meet global standards.

Vietnamese electric vehicles are making their way to the world.

3. Vinamilk – The leading dairy brand among the Top 10 most valuable brands globally.

Vinamilk is currently the most valuable dairy brand in Vietnam and ranks 6th on the list of the world's most valuable dairy brands.

• Exporting to over 60 countries and territories.

Vinamilk's powdered milk, condensed milk, and plant-based milk products are available in the most demanding markets such as the US, Japan, South Korea, and the Middle East. Owning internationally standardized organic farms has helped Vinamilk confidently compete on equal footing with major dairy companies from Europe.

• Sustainable "Green" Strategy

Vinamilk is a pioneering enterprise in implementing Net Zero in Vietnam. This is a huge advantage when exporting to markets such as the EU – where customers are extremely concerned about the carbon footprint of products.

Vinamilk milk products are available in many countries around the world.

4. FPT – The leading company in the software export industry.

FPT has proven that Vietnamese people are not only skilled in agriculture but also very strong in programming thinking. 2024 marks the milestone of FPT achieving $1 billion in revenue from overseas markets.

• Japanese market: FPT is the largest foreign IT company in Japan, providing digital transformation solutions to a number of Fortune 500 corporations.
• International M&A deals: FPT is continuously acquiring technology companies in the US and Europe to expand its influence and affirm its "world-class" position.

FPT's network coverage extends not only domestically but also worldwide.

5. Trung Nguyên Legend – A Manifesto of Vietnamese Coffee Culture

Trung Nguyen coffee is not just a beverage; it has been elevated to a lifestyle:

• The "Energy Coffee" campaign: Trung Nguyên has opened coffee culture spaces in Shanghai (China) and the US, attracting the attention of young people internationally thanks to its combination of Eastern culture and modern coffee-drinking styles.
• G7 products: This is the most popular instant coffee in many Asian markets, consistently ranking among the top-selling items on Amazon and other international e-commerce platforms.

Trung Nguyen coffee conquers customers worldwide.

6. Chin-su (Masan Consumer) – The “Go Global” journey to conquer the world's taste buds.

While in the past, Vietnamese spices were only found in grocery stores of the Vietnamese diaspora, now... Chin-su It has confidently entered major supermarket chains in Japan, South Korea, and Europe.

• The strategy of "tailoring" products to each market.

Masan doesn't simply bring its Vietnamese chili sauce bottles to the world. In Japan, Chin-su has researched and launched the Chin-su Wasabi chili sauce line. This is a unique combination of the characteristic spiciness of Vietnamese bird's eye chili and the pungent spiciness of Japanese wasabi. This subtlety allows the product to immediately blend well with dishes like tempura, sushi, and gyoza, enabling the brand to spectacularly adapt to local customs.

• Conquer the most demanding standards.

Successfully penetrating the Japanese market – which has some of the highest food safety standards in the world – is a powerful passport for Chin-su to enter North America and the EU. By 2026, Chin-su aims to become one of the leading global chili sauce brands, directly competing with major players from Thailand and the US.

Chin-su soy sauce has found its way onto the dinner tables of many countries.

7. Ong Cua ST25 Rice – When Vietnamese agricultural products become "The best rice in the world"

Vietnamese rice has long been renowned for its high yield, but its brand value has often lagged behind. Engineer Ho Quang Cua's ST25 rice has completely changed this landscape.

• Affirming its position with international awards.

Having won the "World's Best Rice" award twice (2019 and 2025), ST25 has created a sensation in demanding markets such as the UK, Australia, and the EU. In UK supermarkets, ST25 rice is luxuriously packaged and sold at prices comparable to the highest-end rice varieties from Thailand, something the Vietnamese brand had never achieved before.

• Protecting your brand in a foreign country.

The journey of ST25 also serves as a valuable lesson for well-known Vietnamese brands regarding intellectual property protection. The struggle to reclaim the brand in the US and Australia has helped Vietnamese businesses recognize the importance of registering global copyrights from the very beginning of their export activities.

Ong Cua ST25 rice has become the best-tasting rice brand.

8. An Phát Holdings – Pioneering the export of “Green Plastic” to 70 countries

In the context of the world's shift towards a circular economy, An Phát Holdings has become a leading representative of Vietnam in the field of fully biodegradable products.

• Mastering technology and materials

Instead of just manufacturing, An Phát has invested heavily in R&D to acquire patents on green materials (PBAT). The group's AnEco brand is now present in the most demanding markets such as the United States, Canada, and European countries, where there are strict bans on single-use plastics.

• Join the global supply chain.

An Phat is currently a partner of multinational corporations such as Toyota, Samsung, and Panasonic in the supporting industries sector. Its presence in over 70 countries confirms that Vietnamese businesses are fully capable of leading in emerging industries requiring high technological expertise.

An Phát Holdings joins the global supply chain.

9. Loc Troi Group – Elevating the rice value chain in Europe

Loc Troi doesn't just export rice; they export an entire sustainable farming process.

• Take advantage of FTAs: Thanks to the EVFTA agreement, Loc Troi has introduced its own branded rice products, such as "Com Vietnam Rice," into the Carrefour supermarket system (France) and the German and Dutch markets.
• Chemical-free farming: Obtaining EU certifications for pesticide residue levels is the "weapon" that helps Loc Troi maintain its position in the premium rice segment in the continent.

Loc Troi Group has become a well-known rice export brand of Vietnam.

10. Biti's – “The Tay Son Footsteps” and the Global Repositioning Revolution

Biti's is proof that a traditional brand can revive and reach international heights through a youthful mindset. From a once-durable shoe brand, Biti's has expanded to over 40 countries, conquering even the most demanding markets like Italy, France, and the United States.

• Repositioning strategy: The launch of the Biti's Hunter line, along with the "Go to Return" campaign, completely transformed the brand's image from durable to fashionable and experiential. Biti's doesn't just sell shoes; they sell the spirit of exploration of the young generation of Vietnam.
• Combining identity and modernity: Collections inspired by traditional brocade patterns or the street culture of Hanoi and Saigon have created distinct stories. This is the weapon that helps Biti's make its mark on international e-commerce platforms like Amazon, where customers are always looking for products with unique cultural identities.
• Achievements: Biti's maintains its position in the Chinese market and is gradually expanding its market share in the Eurozone thanks to its advantage of high quality at competitive prices.

The Biti's brand is present in several countries around the world.

Challenges and opportunities: A path "paved with roses but also thorns"

For a Vietnamese brand to become famous and stand firm on the international stage, businesses have had to overcome extremely stringent invisible and visible barriers:

• Tariff barriers and technical standards:

Although Vietnam has signed numerous free trade agreements such as EVFTA and CPTPP, tariffs are not the only obstacle. Developed countries often apply technical barriers such as food safety standards (FDA of the US, EFSA of Europe), green certifications, and carbon footprint requirements.

How to overcome it: Major companies like Vinamilk and Loc Troi have proactively invested in GlobalGAP-certified farms and closed-loop production processes. Raising their standards beyond the required level has helped them overcome barriers and create a competitive advantage in terms of quality.

• Differences in culture and consumer behavior:

Each market has its own preferences. A product that is successful in Vietnam may not necessarily be well-received in the West.

How to overcome it: Masan (Chin-su) is a prime example of flexibility, combining Vietnamese spiciness with Japanese wasabi flavor. Vietnamese brands have learned to localize – maintaining the Vietnamese essence but changing packaging, advertising language, and flavor to suit local culture.

• Opportunities arising from the global supply chain shift:

In the context of the world seeking safe and sustainable alternative supply sources, Vietnam is emerging as a bright spot.

Opportunity: Technology companies like FPT and green manufacturing companies like An Phat are facing a golden opportunity to participate more deeply in the global supply chain. International customers today are not just buying products; they are buying the ethical values and environmental commitment of businesses.

• The power of digital transformation:

The development of cross-border e-commerce (Amazon, Alibaba) has shortened the distance between Vietnamese manufacturers and global consumers. This is an opportunity for small and medium-sized brands to expand internationally without needing huge budgets for physical showrooms.

The secrets to the success of Vietnamese brands on the international stage.

Why have these brands been so successful when they went global?

• Quality is the root: All of them have achieved the most stringent international certifications (FDA, Euro NCAP, ISO…).
• Creativity based on identity: Combining modern technology with the soul and cultural values of Vietnam (like how Trung Nguyen does with coffee).
• Thinking about M&A and global collaboration: Don't be afraid to stand on the shoulders of giants to move faster.

The increasing presence of well-known Vietnamese brands worldwide not only brings economic value but also national pride. This serves as a driving force for Vietnamese small and medium-sized enterprises to be more confident on their path to integration.