Testimonial video on the drywall ceiling and partition industry: ProMETAL
Testimonial video for the drywall ceiling and partition industry: ProMETAL x Right Media
ProMETAL chuyên giải pháp trần và vách ngăn thạch cao, sản xuất hệ khung xương cho các hệ trần và vách. Trong testimonial video ngành trần vách ngăn này, anh Khải – đại diện ProMETAL – đưa ra nhận xét theo đúng cách một người làm kỹ thuật đánh giá: chia dự án thành từng giai đoạn và chấm điểm từng giai đoạn một.
What does ProMETAL do and why is a testimonial video needed for the ceiling and partition industry?
"ProMETAL is a company specializing in gypsum ceiling and partition solutions, and we manufacture framing systems to support these gypsum ceiling and partition systems."
Đây là nhóm sản phẩm nằm khuất sau bề mặt hoàn thiện. Khi công trình xong, không ai nhìn thấy hệ khung xương nữa – nhưng chính nó quyết định trần có võng, vách có nứt sau vài năm hay không.
For a product like this, a testimonial video for the ceiling and partition industry needs to capture the construction phase, when the frame is still exposed. That's why the filming took place right at the construction site instead of in the showroom.
Mr. Khai's assessment method: divided into stages.
"A project like this usually has three main phases, and we've only completed two so far."
This statement speaks volumes. Khải didn't offer a general compliment, but clarified that he was only evaluating what he had experienced: pre-production and filming. He couldn't comment on post-production yet.
This is how people familiar with project acceptance testing put it. A clearly defined endorsement like this is more credible than a sweeping compliment that covers an entire unfinished project.
Project pre-project phase
"Regarding the pre-project phase, I found your support to be very detailed, comprehensive, and prompt. Overall, I am very satisfied with your pre-project work."
Trong một testimonial video ngành trần vách ngăn, đây là phần ít được nhắc tới nhất. Ba tính từ anh dùng đều thuộc về cách phối hợp chứ không phải về hình ảnh: chi tiết, đầy đủ, kịp thời. Với một doanh nghiệp sản xuất vật liệu xây dựng, khâu tiền kỳ là lúc phải thống nhất quay ở công trình nào, quay vào giai đoạn thi công nào, và xin phép ra vào công trường – toàn những việc cần trao đổi nhanh và rõ.
Filming day: ahead of schedule but still meeting standards.
"Up until today's filming, I'm very satisfied because your team is punctual, works ahead of schedule, and still meets the standards."
Filming on a construction site is a challenging environment to control: workers are still working, materials are constantly moving, and the crew must adhere to workplace safety regulations. In such conditions, completing the project ahead of schedule without compromising quality is the result of thorough preparation, not luck.
The most noteworthy detail: footage of the customer's approval.
"Honestly, I always demand a certain level of meticulousness and quality from myself. Like this morning, there was a scene that you guys approved, but I felt it wasn't good enough, so I insisted on reshooting it. That's very commendable to you."
This is the most valuable part of the video, and it's noteworthy for another reason as well.
In Video testimonial from CJ FOODS VietnamMs. Nguyen Thi Long An described it almost exactly: the crew kept reshooting the same scene that the client had already approved. Two clients from completely different industries, filmed at two different times, but both remembered the same behavior.
When two unrelated individuals describe the same detail, it's no longer a matter of personal impression but rather a systematic approach. For someone considering a production company, this is the most difficult type of evidence to refute.
Right Media and ProMETAL in other projects
In addition to this corporate video, Right Media also produced another one for ProMETAL. Kizuna customer testimonial video – trong đó giám đốc dự án của Kizuna nói về lý do chọn ProMETAL cho hạng mục khung trần và vách ngăn.
These two testimonial videos for the ceiling and partition industry complement each other: one features a customer talking about ProMETAL, while the other shows ProMETAL talking about the film production company. This is how to build a complete testimonial content set for a building materials brand.
Behind-the-scenes images of the project.
The Right Media team surveys the on-site location for the ProMETAL project.
Filming of the gypsum ceiling frame system at the ProMETAL project.
Right Media's cameraman is working inside ProMETAL's factory under construction.
The crew spoke with ProMETAL representatives before filming.
See more projects Testimonial Produced by Right Media.
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