Construction industry testimonial video: Kizuna talks about ProMETAL
Testimonial videos in the construction industry differ from customer testimonial videos in that the speaker is an engineer or project manager. They can only convince people in the same industry when speaking using specific technical standards. In the project for ProMETAL, Right Media filmed Mr. Luong Trong Quyen, project manager of Kizuna's service factory in Tan Kim Industrial Park. He explained why Kizuna chose ProMETAL for the ceiling and partition frame package.
| Client | ProMETAL |
|---|---|
| Industry | Building materials – ceiling frames, partitions |
| Category | Testimonial video for the construction industry |
| Featured clients | Mr. Luong Trong Quyen – Project Director, Kizuna |
| Filming location | Kizuna Service Factory, Tan Kim Industrial Park |
| Production unit | Right Media – Ho Chi Minh City |
Project overview: The film follows the process of a project selecting a supplier.
In the construction industry's testimonial video, general questions elicit general answers. Therefore, the questionnaire follows the sequence of an industrial project selecting a supplier: how important is this item, what are the evaluation criteria, how was the screening conducted, why was it chosen, and what was the experience like after use?
The three sets of standards Kizuna applies
The most interesting part is when Mr. Quyen outlines the three sets of standards Kizuna uses to evaluate suppliers:
- Raw material quality – Base steel standards, plating technology, and manufacturer's brand reputation.
- Production technology – Modern machinery and synchronized production lines ensure stable quality and supply capacity.
- Quality control process – Strict control from raw materials to finished products.
With these three sets of criteria, the praise becomes a specific evaluation framework. Industry peers can use this framework when selecting suppliers.
According to Mr. Quyen, Kizuna views ProMETAL as a solution partner rather than a materials supplier, working together to standardize and improve the quality of industrial factory spaces.
He also described the supplier selection process: clearly defining criteria, then carefully screening. The supplier must meet technical and quality requirements, have reliable sales and after-sales service, reasonable investment costs, and stable supply capacity, "ensuring commitments are met." After considering many companies, Kizuna found ProMETAL to best meet these criteria.
Regarding his experience after using the products, he mentioned all three stages: pre-sales consultation with comprehensive and timely solutions; transparent and on-time transactions; and dedicated and prompt after-sales service. At the end of the video, he expressed his hope to continue collaborating with ProMETAL on future projects.
Why are ceiling and partition frames key components?
As shown in the film, this category affects four things simultaneously: thermal insulation, fire resistance, and soundproofing; the overall aesthetics of the factory space; construction progress and project costs; and the durability of the structure and the maintenance of the internal technical systems.
Kizuna's service factory caters to international clients, so all four of these factors determine the long-term operational quality of the building. That's why Kizuna sets stringent standards for the ceiling and partition frame.
The chosen storytelling approach for the construction industry testimonial video.
The film was shot in two locations: Kizuna's construction site and ProMETAL's production factory. This allowed the crew to seamlessly blend spoken dialogue with real-life scenes illustrating their words. When Mr. Quyen mentioned the synchronized production line, viewers immediately saw the actual production line at the ProMETAL factory.
An illustrative shot separates a typical interview video from a complete construction industry testimonial video. If it only showed the person sitting and talking, viewers would likely leave quickly. With an illustrative shot, they see firsthand what is being told.
Preparing before filming a testimonial video for the construction industry.
Much of the quality of construction industry testimonial video is determined before the crew arrives on-site. In this project, three things were finalized early on.
Choose the right people to show up. The speaker must be the person directly involved in the evaluation and decision-making, in this case, the project manager. Higher-level leaders can easily speak in general terms, while professionals can immediately recognize who is sharing their real-life experience.
Please send the questionnaire in advance. Respondents need time to recall the evaluation process and related figures. This is different from being given a script to read: they prepare the ideas, but the wording remains their own.
Agree on the scope of information. Contract values, production volumes, and project owner names usually need to be kept confidential. Finalizing this list beforehand prevents filming from stopping midway and speeds up approval of the edit.
The hardest part: filming inside a factory under construction.
The interview took place in an unfinished workshop, a stark contrast to an office or a fully operational factory.
- Dust and loose materials. The concrete floor, scaffolding, and scattered materials created dust and made it difficult to find suitable places to position the camera. The crew had to keep the equipment clean throughout the filming session.
- The lighting is uneven. The factory under construction had areas of varying brightness and darkness. The crew set up lights for the speaker (see behind-the-scenes photo above) so that his face was clearly visible while still allowing the background space to be seen.
- Workplace safety. The crew wore safety helmets and followed the instructions of the site management.
- Construction progress. The site changes weekly, so the filming schedule has to be finalized at the exact moment the construction is in a state suitable for recording.
How does the company use the film after handover?
For material suppliers like ProMETAL, testimonial videos in the construction industry directly serve sales purposes, going beyond brand image building.
The sales team can play a video when meeting with new clients, right when the client is comparing multiple suppliers. The word of a satisfied customer is more trustworthy than a catalog. A short clip can be attached to the company profile sent via email, while the full version is available on the website in the featured projects section.
The film can also be used for internal communication, allowing factory workers and engineers to see how customers evaluate the products they produce.
Behind-the-scenes images of the project.
Right Media team surveys construction project using ProMETAL ceiling frame.
Related articles and services
- Customer testimonial video service
- Film about a building materials manufacturing plant.
- ProMETAL video profile
Frequently Asked Questions
It's better to invite the person directly involved in the technical decision-making, usually the project manager or head of the engineering department, rather than senior management who only speaks in general terms. Professionals can immediately tell who is speaking from real experience and who is reading a marketing message.
Most people aren't bothered, as this is a common industry technical standard, not a trade secret. What needs to be agreed upon beforehand are specific figures like contract value or production volume; these details are often omitted during the proof review process.
Typically half a day per client, including setup, introductory conversations before filming, interviews, and on-site demonstration footage. If additional filming is required at the supplier's factory, another half day is needed for the production line footage.
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
