Testimonial video for the high-end aluminum door industry: Fletcher Vietnam
Testimonial video for the high-end aluminum door industry: Fletcher Vietnam x Right Media
Fletcher Vietnam Right Media is a premium aluminum door brand from Sweden, which has established a factory in Vietnam along with a system of showrooms and offices across all three regions. In this testimonial video for the aluminum door industry, Ms. Huong – the project manager from Fletcher – recounts how she found Right Media and her feelings after filming the corporate video.
What does Fletcher Vietnam do?
"I'm very happy to introduce Fletcher to everyone. Fletcher is a premium aluminum door brand from Sweden, and they now have a factory built in Vietnam. Fletcher not only has a factory, but also showrooms and offices throughout Vietnam, from North to South."
The detail that Ms. Huong emphasized, "not just the factory," is what determines the scope of the film. A business that both manufactures and has a distribution system across three regions needs a film that showcases both aspects: the factory's capabilities to convince contractors and investors, and the showroom's image to serve end customers.
How does Fletcher find a company that produces testimonial videos for the aluminum door industry?
"Well, it was quite a coincidence. My company was having an event and needed to shoot a promotional video. So, while browsing online, I came across Right Media, and the name sounded quite impressive. I decided to contact them and met with Mr. Tài."
This is a very common situation in the industry: demand arises first, linked to a specific event, and then the business searches for a manufacturer. In that case, the deciding factor is not price, but whether the manufacturer can meet the deadline and has sufficient capacity for the factory's scale.
For Fletcher, the corporate film was subsequently screened at the Vietbuild exhibition and delivered along with three dubbed versions to support both domestic and international sales teams. The entire process is recounted in detail in Case study of Fletcher Vietnam's high-end aluminum door manufacturing industry..
Feelings after filming: "I feel tired."
When asked about her feelings from the pre-production stage to the day of filming, Ms. Huong's initial response was a joke.
"I feel tired... I'm just kidding. Tired? Because when you work with a very professional and enthusiastic team, they're always there early for everything, like preparing and setting up, and they do everything meticulously."
This joke is spot on, something few customers are willing to admit: If a filming session is conducted seriously, the business side must also comply.The crew arriving early means the client's representative must also be there early to open doors, provide directions, arrange personnel, and obtain permission for the filming areas.
That's the real cost of a corporate film project, outside of the contract: the time and effort of the person in charge within the company.
Meeting the deadline was the final point mentioned.
"Today, I still feel that our team is quite professional, as they followed the timeline almost perfectly. So, I have respect for Right Media."
In a testimonial video for the aluminum door industry, deadlines are not just for show. Aluminum door factories operate on a project-by-project basis, and areas like the powder coating room, aluminum cutting line, or assembly area cannot be stopped at will. The filming schedule must therefore align with the production schedule, and any segment that goes over the allotted time will push back all subsequent scenes.
The fact that everything was "almost on schedule" shows that the detailed scheduling before filming accurately calculated the time needed for each area.
Why did Fletcher choose to make additional testimonial videos?
In addition to the corporate film, Fletcher made a testimonial video for the aluminum door industry immediately after filming. This is the type of content that Right Media calls " customer testimonial video: Real people speaking in a real context, not scripted.
In the construction materials industry, where purchasing decisions are often made by contractors and investors after multiple rounds of comparison, a testimonial from someone who has directly worked with the company carries more weight than any self-recommendation.
Behind-the-scenes images of the project.
The Right Media team filmed at the Fletcher Vietnam aluminum door manufacturing plant.
The cameraman monitors the footage on a screen at the scene.
Filming the finished product packaging area at the Fletcher factory.
A scene of a forklift transporting goods in a testimonial video for the high-end aluminum door industry.
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