Testimonial video for the finishing materials industry: FORTADECK
Testimonial video for the finishing materials industry: FORTADECK x Right Media
FORTADECK is a finishing materials brand of FM Trading, specializing in MPC mineral composite flooring and cladding panels. The filming lasted a full day at the factory in Ho Chi Minh City, from morning to afternoon, both indoors and outdoors under the scorching sun. This testimonial video for the finishing materials industry recorded the words of a FORTADECK representative at the end of the workday.
What did the FORTADECK representative say?
"Today, the team at Right Media was incredibly energetic and enthusiastic. It was very hot, but they didn't delay a single minute, working from morning until noon and into the afternoon. Given the heat, they did a great job, and I'm very happy about that. It was a great day meeting them, and I hope my video will be a success."
The comments revolved around one thing: it was very hot that day, and the crew still worked full time from morning to afternoon.
Why did part of the scene have to be filmed outdoors in the sun?
Reading the reviews, few people ask why the crew had to stand in the sun. The answer lies in the product itself, and it dictates how the entire shoot was organized.
When making films for building materials factories, the filming location needs to show viewers the materials in conditions close to how they are actually used.
Mineral composite flooring and cladding panels are materials used for exteriors: balcony floors, hallways, facades, fences, and gardens. Customers choose this material because it withstands sun and rain, is UV resistant so it doesn't fade, isn't slippery when wet, and doesn't warp with temperature changes.
Those characteristics are most noticeable under natural light. Therefore, in addition to the indoor filming and setup, the crew also filmed some scenes outdoors in the factory yard under the real sunlight.
What makes filming under the scorching sun difficult?
Watching this testimonial video about the finishing materials industry, and hearing about the hot weather, viewers often think of the hard work involved. For those working with images, intense sunlight also brings about three technical problems.
- The light changes constantly throughout the day. The same floor, filmed at 9 AM and 3 PM, will result in two different color tones. If you don't pay attention to this during filming, the scenes will have color discrepancies during editing.
- The sun at its zenith casts harsh shadows. The wood grain on the surface of the MPC panel is a detail viewers need to clearly see. Midday sun can easily cause bright areas to lose detail and dark areas to appear completely black, so the product's placement and lighting treatment must be carefully considered.
- Equipment overheats. Cameras left in direct sunlight for many hours can shut down due to overheating, so they need to be shielded.
Therefore, the "not a minute's delay" mentioned by the FORTADECK representative required more than just hard work: the crew had to maintain the schedule while the lighting changed hourly.
Results of this finishing materials industry testimonial video
The footage from that day was used for FORTADECK's product video series, which included a material comparison and an installation guide for MPC flooring panels. These are the two types of product video that the sales team uses directly when working with contractors and investors.
If you're unsure about the differences between testimonials and when to use each type, see the article. What is the difference between a testimonial and a review?.
Behind-the-scenes images of the project.
Right Media's team filmed outdoors for the FORTADECK project.
The crew on set filming the MPC floor panel product.
Filming the installation process of MPC flooring panels at the FORTADECK exhibition area.
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