Video project introducing steamed bird's nest products: Aunt Yen
Ms. Yen commissioned Right Media to create a video introducing her bird's nest product: one jar of bird's nest, 55 seconds, no commentary. All the information was conveyed through close-up images and a few short lines of text on the screen.
Watch the project video here: Video introducing steamed bird's nest products: Aunt Yen
Project information
| Client | Aunt Yen |
|---|---|
| Product | Steamed bird's nest in jars |
| Service | Product introduction video |
| Duration | 55 seconds |
Tell the story through pictures, no words needed.
Buyers of bird's nest soup often want to examine it closely: whether there are many or few strands of bird's nest, and whether the broth is clear or cloudy. Therefore, the video dedicates most of its time to close-ups of the jar of bird's nest, with the camera panning around the gold lid, and then to scenes of a spoon scooping the strands of bird's nest from the jar.
The text on the screen only highlights the product's key features: 25% fresh bird's nest, proprietary formula, ISO-certified production process, 100% pure. At the end of the video is a list of ingredients including fresh bird's nest, rock sugar, cordyceps, and purified water.
A close-up of the bird's nest jar with the inscription "25% fresh bird's nest".
How should a product introduction video for steamed bird's nest be filmed?
In a product introduction video for bird's nest soup, placing the ingredients next to the product is the quickest way to tell the story. Right Media set the scene against a green background, placing the jar of bird's nest between cordyceps, rock sugar, and bird's nest. Viewers immediately know what the jar of bird's nest soup is made of without needing to read the label.
The setting uses green and orange tones, matching the brand's color scheme, so the video aligns with the packaging and logo of Mợ Yến.
The jar of bird's nest is placed next to the actual ingredients on a green background.
Result
Ms. Yen has a 55-second video introducing her steamed bird's nest product, with no commentary. The video is suitable for social media advertising and for display at points of sale, where viewers often mute the sound.
See more product video projects or refer to product video production service.
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