TVC project for EPA-coated plywood | Moc Phat x Right Media
Moc Phat specializes in manufacturing melamine-coated plywood and needed a TV commercial for its EPA plywood line, the company's strategic product. Right Media produced this TV commercial to clearly show viewers the quality of the plywood and how it can be used in interior spaces. The video targets the interior design market, features Vietnamese voiceovers and English subtitles.
TVC project for EPA-coated plywood | Moc Phat x Right Media
Project information
| Client | Moc Phat |
|---|---|
| Branch | Melamine-coated board manufacturing |
| Service | Product TVC |
| Target | Introducing the EPA plywood range with a variety of interior design applications. |
| Scale | One day of filming at Moc Phat showroom (Ho Chi Minh City) |
| Hand over | 01 one-minute product TV commercial, including all recorded source material. |
Customer requirements
Moc Phat needs one TV commercial The TV commercial should be well-produced, focusing on the quality of the plywood manufactured by the company itself and helping the market recognize the brand more clearly. Besides introducing the product, the TV commercial needs to convey the spirit of the Moc Phat brand.
Moc Phat wanted the TV commercial to clearly showcase the product and be relatable to viewers.
Moc Phat produces melamine-coated plywood using proprietary technology, and the TV commercial must highlight all the characteristics of this board: a wide range of colors, exquisite wood grain patterns, health safety, environmental friendliness, and aesthetic appeal. The commentary provides specific details: over 300 colors, wood grain effects on the melamine surface thanks to Skin technology, and the combination of two proprietary technologies, Melamine Pro and Skin. All points lead to the video's concluding sentence: "Moc Phat melamine-coated plywood – the storytelling material of creative spaces."
Right Media's solution
Right Media handled the entire TV commercial for Moc Phat's EPA-coated plywood product, from pre-production and voiceover selection to filming and editing. The video was only about one minute long, so the script and camera angles had to be concise. The team wanted viewers to feel like they were walking into the showroom and seeing the plywood firsthand.
The close-up shot allows viewers to clearly see the color and grain of the wood.
This TV commercial for veneer boards uses Vietnamese voiceover with English subtitles for three reasons:
- The Vietnamese voiceover makes the content more relatable and easier to listen to for domestic customers.
- English subtitles help investors, FDI clients, and international partners understand the technology and products clearly, eliminating the need for Moc Phat to create additional versions.
- A single TV commercial can be used in many places: international trade fairs, project presentations, websites, company profiles, and pitching sessions with foreign partners.
The commentary also explains the board's structure: multiple layers of veneer are stacked perpendicularly on top of each other, providing strength and a unique aesthetic "without the need for edge banding." The board meets EPA standards and is advertised as safe for health and environmentally friendly.
The team used close-up shots as much as possible so viewers could clearly see the color and wood grain, as if they were touching the plywood in the showroom. Interspersed were medium and wide-angle shots, placing the product in a real interior space. This allowed viewers to visualize how plywood is used in various design styles.
The colors in the TV commercial are kept close to the actual wood grain, as customers watch the video to choose their color. The transitions are smooth and seamless, guiding the viewer's eye to the surface and grain.
Project implementation process
Pre-production
- Received a brief from Moc Phat, identifying the key characteristics of their melamine-coated plywood product line.
- Develop ideas, write a script around the main message, and finalize it with the client before filming begins.
Choose a voice
- Choose a Vietnamese voiceover suitable for the domestic market, with English subtitles for foreign partners.
Turn
- Shoot multiple close-ups to highlight the color, wood grain, and surface texture of the planks.
- Rotate the panel in an interior space so viewers can see how the product is used.
Erect
- Created according to a script, with voiceovers, music, English subtitles, and product information.
- Submit the draft to Moc Phat for feedback and revisions, then hand over the final product.
Results achieved
Moc Phat received a one-minute-long TV commercial for its melamine-coated plywood products, introducing the brand and its strategic line of melamine-coated plywood. In the video, viewers can see the colors, patterns, and how the plywood is used in various interior design styles.
With Vietnamese voiceover and English subtitles, Moc Phat uses a single version for both domestic and foreign investors/FDI clients. The TVC can be shown at international trade fairs, during project presentations, on websites, in company profiles, and during pitching sessions with foreign partners.
Contact:
Phuc Hung Media & Event Co., Ltd.
☎️ Hotline (Mr. Tai): 0901391002 – Email: anhtai@rightmedia.vn
🎞 Website: https://rightmedia.vn/
🏢 Saigon: 06 Binh Quoi Street, Binh Quoi Ward, Ho Chi Minh City.
🏢 Hanoi: 105-E5, Trung Tu Street, Dong Da District, Hanoi
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
