This is a company profile video project introducing ProMETAL, a building materials and finishing company.
ProMETAL needed a company profile video with a clear message: a complete solution for ceiling and partition systems. The founding team has over 20 years in the industry, so the script written by Right Media combined two key elements: extensive experience and an automated production line.
This video is a corporate film project by Right Media for ProMETAL.
Project information
| Client | ProMETAL |
|---|---|
| Branch | Manufacture of ceiling panels and finishing materials |
| Service | Profile video |
| Target | An overview of the factory, including its production capacity, certifications, and products serving both civil and industrial projects, as well as support for bidding and sales. |
| Scale | One day of filming at a factory and a construction site in Tay Ninh. |
| Hand over | Two videos are included: one 3-minute introductory video and one 3-minute customer testimonial video, along with all recorded source files. |
Customer requirements
ProMETAL's clients are investors and contractors who are very particular about accuracy, durability, and technical standards. Therefore, the company sets four requirements for video profiles:
- Clearly state the quality standards: The video must demonstrate that ProMETAL products meet the American ASTM standard, a requirement for the company to compete domestically and expand internationally.
- Shows production capacity: Visitors should see the ProMETAL factory in Tan Kim Industrial Park, Can Giuoc, Tay Ninh, with its automated production line.
- Tell us about your experience and passion: The video should mention the founding team with over 20 years of experience, working under the motto "Better ingredients – Better products".
- Let's use our partners as evidence: Mentioning major partners like Kizuna, a company that invests in factory construction for international clients, they have chosen ProMETAL as a strategic partner for many projects.
The script and scenes were developed based on four requirements from ProMETAL.
Right Media's video profile solution
Based on these four requirements, Right Media processed both the content and visuals to transform the otherwise dry ceilings and partitions into an easily followable story:
Storytelling from a "Comprehensive Solutions" perspective.
The video doesn't open with a product list. The beginning outlines the standards that modern building ceiling systems must meet: aesthetics, load-bearing capacity, sound insulation, thermal insulation, fire resistance, and safety. The commentary calls this a common challenge for both industrial and civil construction projects. Then ProMETAL appears as a "Comprehensive solution" Because of those concerns, the viewers, who are investors, immediately see what interests them.
Factory images and product details
- An aerial view: Panoramic views show the location and scale of the factory in Tan Kim Industrial Park.
- Close-up of the necklace: The video dedicates a significant amount of time to the automated production line. Close-up shots clearly show product details and the movement of the machinery.
- Color scheme: The video follows a steely blue and bright white color scheme, familiar to the metalworking and construction industries, giving a clean and solid feel.
Narration and music guide the narrative.
Background music in a stylish CorporateThe brief commentary revolves around numbers and the commitment, "Customer satisfaction is our top priority."
A representative from ProMETAL shared their thoughts on Right Media in a customer testimonial video.
Project implementation process
Right Media produced the ProMETAL video profile in three phases, adhering closely to the schedule agreed upon with the client:
Phase 1: Pre-production and creation
The script follows ProMETAL's catalog of gypsum ceiling and partition products. The commentary reiterates the company's vision: to provide high-quality ceiling and partition solutions at reasonable costs. The visual sequence spans from raw material receipt to finished product inspection.
Phase 2: Production and filming
The film crew spent a day shooting at a factory and a construction site in Tay Ninh. The footage included both machinery and workers operating the machines.
The filming crew on the day of ProMETAL.
Phase 3: Post-production and finalization
- Film editing: The footage is arranged in the following sequence: challenge -> solution -> capability -> commitment.
- Motion Graphics: The graphics display international standards such as ASTM, factory locations, and key partners, helping viewers quickly grasp and easily remember the information.
- Audio processing: The video cuts follow the background music rhythm, creating a seamless profile.
Results achieved
Right Media delivered two films: a promotional film and a customer testimonial video, along with all the recorded source code. These two films were used for ProMETAL's bidding and sales activities.
- Clearly state the quality: Viewers immediately recognize ProMETAL as a manufacturer whose products meet the American ASTM standard.
- Bidding support: Images of the factory, production lines, and product catalog are what ProMETAL can immediately provide to investors and contractors.
- The following testimony is included: In addition to the promotional film, the testimonial video records the sharing of ProMETAL representatives after working with the Right Media team.
- Speaking about the brand's mission: In addition to showcasing the product, the video also highlights the company's mission to contribute to community development and environmental protection.
Contact Right Media for advice on producing a video profile for your business.
Are you looking for a company that can showcase your business capabilities through video?
Right Media We have implemented numerous projects for businesses in the manufacturing and construction industries. For each video profile, the team starts by considering where the business will use the footage: bidding, sales, or recruitment.
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
