Corporate films

Corporate film project for the bakery industry: ABC Bakery

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ABC Bakery was founded in 1989, associated with Mr. Kao Siêu Lực, known as the "King of Bread." The brand chose Right Media to produce a corporate video for its bakery business. In 5 minutes and 36 seconds, the film encapsulates nearly four decades of development, over 1,000 bread recipes, and its export-oriented factory system into a visual portfolio.

Watch the project video here: Corporate film for the confectionery industry | ABC Bakery x Right Media

Project information

Client	ABC Bakery
Branch	Production of bread, frozen pastries, and confectionery.
Service	Corporate Film
Version	Vietnamese (5 minutes 36 seconds) and English (5 minutes 39 seconds)

Customer requirements

According to the project description, Mr. Kao Siêu Lực is a pioneer in applying Vietnamese agricultural products to cake production, providing professional cake-making training, and investing in large-scale cake production lines. The film needs to portray all three of these roles in a single narrative.

The viewers are partners. ABC Bakery supplies cakes to over 300 domestic and international partners, including restaurants, hotels, fast food outlets, and convenience store chains, and also exports according to orders. Before partnering, partners need to see the production capacity, quality control process, and ability to produce products according to specific requirements.

Right Media's solution for corporate films in the bakery industry.

Right Media creates films following the sequence of a cake: philosophy, ingredients, recipe, equipment, and then the market. Each part answers a question that partners often ask.

1. Open with the A-B-C philosophy.

The film opens with a business philosophy linked to the brand name: A – everyone is responsible, B – the cakes are always of high quality, C – progress and innovation. The commentary immediately transitions to the journey from 1989, nearly four decades of building the management and production system, and then introduces the brand with the slogan "ABC Bakery – Fresh from our hearts".

2. Three factors that make a delicious cake

According to ABC Bakery, a delicious cake requires three elements: high-quality ingredients, baking technique and experience, and advanced production equipment. The film showcases a team of highly trained bakers who have competed internationally and won numerous awards, along with strict food hygiene standards throughout the entire process.

ABC Bakery's corporate video features bakers.

The Right Media team filmed with the bakers from ABC Bakery.

3. Vietnamese agricultural products in a cake.

Besides imported ingredients, ABC Bakery incorporates Vietnamese agricultural products into its production. The film tells the story of dragon fruit bread, a product created to help rescue agricultural products, and then dragon fruit and cheese mooncakes, bringing Vietnamese agricultural products and cuisine to the international market.

4. Formulas, machinery, and capacity

The company's capabilities are quantifiable: over 1,000 bakery recipes researched for domestic and international clients; production lines from Germany, the USA, Switzerland, and Japan; and an ISO 22000:2018 quality management system. ABC Bakery also designs and manufactures machinery not yet available on the market. Production capacity: 20,000 hamburgers per hour, 15 million loaves of bread per month, 100 million sandwiches, and millions of mooncakes annually.

Cameras are recording the ABC Bakery production line.

Filming the production line inside the ABC Bakery factory.

What should a corporate video for the bakery industry showcase?

For B2B food suppliers, a corporate video for the bakery industry needs to go through the exact points that the purchasing department will inspect. The ABC Bakery video shows this in order:

Griller – Long ovens from Japan and Revent rotating ovens from Sweden, bake large quantities of cakes evenly.
Storage and packaging – A refrigeration line for frozen cakes and a closed packaging area that meets the stringent standards of international customers.
Certification – HACCP, FSSC, ISO 22000, Halal certifications, along with recognition for a good working environment and awards for corporate social responsibility.
Product catalog – Fresh bread, frozen pastries, cream cakes, chilled mochi, cookies, and mooncakes.
Client – multinational brands in fast food chains, coffee and ice cream chains, convenience store chains, retail systems, and hotel and restaurant businesses.
Network – Factories and branches in Ho Chi Minh City, Nha Trang, and Da Nang; exporting to the USA, UK, Japan, South Korea, Singapore, and Australia.

The film concludes with a focus on the people: the more than 1,000 employees and the management team behind those numbers.

English version for international partners

In addition to the Vietnamese version, Right Media also produced an English version of the corporate video for the bakery industry, focusing on "Production Capabilities," which ABC Bakery wanted to emphasize to its partners. According to the project description, this version serves as a visual portfolio for ABC Bakery to send to foreign partners.

Corporate film for confectionery industry | ABC Bakery x Right Media

Results achieved

ABC Bakery has a corporate video for its bakery industry, available in both Vietnamese and English versions. The video tells the brand story (the A-B-C philosophy, Vietnamese agricultural products, and nearly four decades of development) and simultaneously showcases its capabilities, including production capacity, technology, certifications, and specific export markets. Both versions were used directly in presentations to over 300 partners and export customers.

Product information is available on the website. ABC BakeryBusinesses in need of a factory promotional video can refer to this. corporate video production services by Right Media, or check out other projects in the food industry: CJ Foods Vietnam corporate video.

Behind the scenes of the project

Right Media collaborated with ABC Bakery from consultation, pre-production, filming, to post-production for both versions. The behind-the-scenes video shows the crew working at the factory. It includes a segment where ABC Bakery staff introduce a machine they designed, drew up blueprints for, and assembled themselves, aligning with the main film's theme of "creating machinery that the market doesn't yet have."