TV commercials (TVCs) are one of the ways businesses can reach customers quickly and effectively, both in terms of image building and sales. Brands also need to know how to refresh the content and format of each TVC to impress customers. Below are 5 trending TVC motifs for 2025 that could bring breakthroughs and explosive brand recognition in marketing campaigns.
3 Trending TVC Motifs for 2025
TV commercials, or television advertisements, are a crucial part of marketing, primarily aimed at introducing a business/product, attracting customers, increasing brand awareness, and generating revenue. To achieve these goals, TV commercials need to meet requirements such as content, aesthetics, messaging, emotion, creativity, and especially trendiness to suit the tastes of customers and viewers.
Utilize KOLs/Influencers in TV commercials.
Thực tế, việc mời những người nổi tiếng như ca sĩ, diễn viên để đóng các TVC đã không còn là điều quá xa lạ. Tuy nhiên trong những năm gần đây, nhóm đối tượng được mời để đóng TVC được mở rộng hơn, bao gồm cả các KOLs hay Influencer có lượng theo dõi, yêu thích cao trên các nền tảng mạng xã hội. Đặc biệt với các mặt hàng nhắm tới các đối tượng là giới trẻ thì motif TVC này càng trở thành xu hướng, được tận dụng phổ biến trong 2025.
Hot mom Salim and popular Kid Influencer Pamiuoi in a TV commercial for the Comfort brand.
A prime example is Samsung's latest TV commercial, which invited popular influencers like Ninh Duong Story, Hacoi, the Salim family, and Long Hat Nhai to be its brand ambassadors, instead of singers or beauty queens as before. The truth is, not only the TV commercials but also Samsung's events attract a large audience and customer interest, leading to significant growth in brand awareness and sales.
The trending TV commercial motif featuring KOLs and influencers in 2025 will undoubtedly remain popular for a long time, across many fields from technology, beauty, food, and fashion. Especially in the digital age, with the increasing number of social media users of all ages, this motif will certainly be even more effective and bring brands results beyond expectations.
Focusing on social issues
Instead of focusing solely on the product, TV commercials with storylines and content are more likely to evoke emotions and engage viewers. In recent years, topics related to social issues such as patriotism, Gen Z, gender equality, environmental protection, and lifestyle have been receiving more attention. Therefore, the trending TV commercial motifs for 2025 should also focus on these themes to attract customers.
2024 was considered a special year because young people began to clearly express their patriotism through both words and actions. Therefore, it is expected that in 2025, patriotism and content focused on the country will continue to be a compelling scenario for TV commercials, but it requires precision and accuracy to avoid unwanted errors.
In reality, TV commercial motifs with storylines and content are not new and have always been a focus for brands. However, businesses need to grasp trends and themes that easily resonate with and evoke empathy from viewers to stimulate interest and interaction. This is also how TV commercials can help improve their visuals. viral and achieve effective brand recognition, creating a positive impression on potential customers.
Integrating virtual reality technology
Virtual reality technology is being applied in many industries and fields due to its creativity, uniqueness, and impressive impact. In 2025, TV commercial trends are also gradually developing along this motif, most notably the use of 3D and animation technologies in filming, editing, and designing advertising content.
The application of 3D technology in TV commercial production is currently receiving much attention.
The most significant advantage of utilizing 3D and animation in TV commercials is the creation of incredibly vivid characters, images, and content that maintain a high degree of realism and uniqueness, setting them apart from advertisements of other brands in the same industry. Viewers, or potential customers, are always highly interested in TV commercials that are innovative, offer exciting experiences, and can connect more deeply with the business.
However, TV commercials using 3D and animation technology are often quite expensive to produce, the finishing stages are time-consuming, and require a professional, highly skilled production team. Nevertheless, with the unique advantages that virtual reality technology offers, this could still be a trending TV commercial motif in 2025.
Why is it important for TV commercials to keep up with trends?
TV commercials (TVCs) play a crucial role in a company's marketing strategies, especially when preparing to launch new products. They are considered a tool for conveying product messages, connecting customers and the business, stimulating consumer behavior, building brand image, and generating revenue. Because TVCs are widely distributed through various media channels, they require investment and professional execution.
TV commercials serve as a "bridge" connecting customers and businesses, so they need to be carefully and professionally produced.
Building the content and theme of a TV commercial according to current trends can greatly impact its virality. Trends are what are currently receiving widespread attention from customers, including those who are familiar with or unfamiliar with the company's products. Creating content that meets these trends, or the tastes of viewers, allows you to get closer to potential customers, or at least generate curiosity and interest in the business from "passersby."
Trends also represent shifts in perception, directly reflecting societal interests, consumer trends, and thinking. Therefore, researching and understanding trends, and creating relevant content that leads the way, gives customers a more modern, fresh, and relatable perception of the business. Consequently, businesses are paying close attention to trend motifs for 2025 in order to develop appropriate strategies.
On the other hand, owning viral TV commercials brings value in terms of image, revenue, and increased credibility without incurring excessive advertising costs. Businesses can even create trends themselves, forcing competitors and customers to "follow the trend," closely monitoring unique and engaging content.
Of course, trend-following TV commercials help brands demonstrate their connection with society and customers; however, they still need to maintain their unique identity and avoid being mistaken for others. This means that, even while following trends, the content and format still need to be adjusted to suit the framework and color scheme of each business. Brands shouldn't blindly chase trendy content to the point of losing their unique identity, preventing customers from recognizing their brand's personality.
In general, businesses need to spend time researching and understanding the trending TVC motifs for 2025 and develop appropriate scripts, formats, and content. Developing TVCs that are suitable in both content and format will bring businesses effective results in terms of revenue, enhanced brand value, customer reach, and many other benefits.
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