The corporate film project for LCB Battery, a battery/accumulator manufacturing company, produced by Right Media, successfully showcased its production capabilities, quality control processes, and long-term safety commitment. Through modern visual language and a coherent script, the video highlighted the factory's advanced technology and production lines, thereby bringing LCB Battery closer to potential partners and expanding its international market.
LCB Battery, a corporate film project for the battery/accumulator manufacturing industry.
Customer requirements
LCB Battery is a company operating in the field of battery and accumulator manufacturing, focusing on providing energy storage solutions for industrial and domestic use. With a focus on investing in technology, quality control processes, and stable production capacity, LCB Battery aims to deliver durable, safe products that meet the technical standards of both domestic and export markets.
LCB Battery is a leading large-scale battery/accumulator manufacturer in Vietnam.
In collaboration with Right Media, LCB Battery aimed to produce a professional and modern Corporate Video – Factory Tour to visually showcase the entire factory system, production lines, and quality control processes to customers and partners. The requirements for this Factory Tour included:
- Highlight the factory's capabilities through its factory size, battery/accumulator production lines, and actual level of automation.
- Emphasize quality and safety standards by showcasing quality control processes, technical specifications, and a commitment to product durability and safety.
- Clearly demonstrating B2B-oriented capabilities helps businesses easily access international customers and gain a competitive advantage when participating in large-scale projects and tenders.
- The content is styled in a modern, powerful way, ensuring the videos can be used long-term for communication, sales, and market development activities.
Right Media's solution
This corporate film project for the battery/accumulator manufacturing industry marks the first collaboration between LCB Battery and Right Media. However, with experience accumulated from numerous TVC and Corporate Film projects at factories in the garment, mechanical, and electronics industries, the team quickly grasped the specifics of production and proposed a suitable implementation plan, ensuring effective visuals and timely completion.
In this corporate film project, LCB Battery aims to showcase its scale, production capabilities, and progress toward international collaborations.
After understanding the requirements from LCB Battery, Right Media proposed the following options:
- Implementing a Factory Tour with a B2B mindset – focusing on the authenticity, operational logic, and core production capabilities of the business. The scenario is structured as a factory tour, guiding viewers from the overall scale to the details of the production line and quality control process.
- Combining drone footage, production line tracking, and close-up technical shots highlights the level of automation and the systematic approach to operations.
- Cleverly incorporating verifiable data such as 16 production lines, a capacity of 1,000,000 products/month, and a lead purity of 99.985%, LCB Battery strongly reinforces its factory scale, reliability, and reputation.
- The post-production is handled with a modern industrial tone, a decisive editing rhythm, detailed technical specifications in the text overlay, and to enhance persuasiveness with international partners.
- With LCB Battery aiming for the international market, the Corporate Film designed by Right Media uses entirely English subtitles to help foreign partners and customers easily follow and access the information.
Right Media's workflow
In the corporate video project for LCB Battery, a battery/accumulator manufacturing company, Right Media implemented a flexible yet tightly controlled workflow to ensure the video accurately reflected the factory's capabilities while effectively meeting B2B communication objectives.
Right Media proactively prepared the equipment system to suit the filming location.
Step 1: Discuss objectives & gather information
Working directly with LCB Battery, Right Media gained a thorough understanding of the factory's capabilities, key highlights, and the B2B orientation of the video. Simultaneously, the Right Media team conducted a site visit to the factory, workshops, and office areas to shape the script and develop a suitable filming plan.
Step 2: Develop a factory tour script.
The process involved creating a script, developing a storyline based on the Factory Tour itinerary, and compiling a detailed shotlist for each production area and technical aspect. After finalizing the script, the Right and LCB teams agreed on filming dates and signed a formal contract.
Step 3: Filming at the factory
The team used drone footage, tracking lines, and close-up technical angles, coordinating with the factory department to ensure the images accurately reflected the actual production process. The crew implemented an optimal filming method for the operating factory environment, ensuring both safety and capturing authentic production moments.
Step 4: Post-production & B2B standardization
The video was completed through various steps including film editing, industrial-grade color grading, digital motion graphics design, music integration, and English subtitles to cater to international clients. The Right Media team continuously updated on the progress, sending previews for LCB's feedback and timely adjustments.
Step 5: Handover & optimization
Right Media supports LCB Battery in exporting and designing corporate films in various formats, making them convenient for use on websites, sales kits, trade shows, LED showroom displays, and other marketing campaigns.
Achievements
The Corporate Film – Factory Tour, over 4 minutes long, helped LCB Battery clearly convey its production capabilities and the systematic operation of its factory through compelling visual language. With a coherent content structure and verifiable data, the Corporate Film increased credibility when working with clients, showcasing the scale and outstanding strengths compared to competitors in the same industry.
The LCB Battery corporate video clearly showcased the scale and modern equipment system, along with its strong production capabilities.
The final product successfully met B2B objectives and became a valuable communication tool for the company to use in partner introductions, sales, and international market expansion. The corporate film project for the battery/accumulator manufacturing industry, produced by Right Media, received positive feedback from LCB Battery and opened up prospects for deeper collaborations between the two parties in the future.
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