To convey the message "A journey to a long and healthy life," EGIS Vietnam created an emotionally rich brand film, recounting a person's journey through darkness towards light, accompanied by love and support. Right Media was responsible for the content development and production of this EGIS Vietnam pharmaceutical brand film project, delivering many positive results.
EGIS Vietnam Pharmaceutical Group's Brand Film Project
Customer requirements
EGIS Vietnam is the representative office of Egis Pharmaceuticals (Hungary), an international pharmaceutical company with over 100 years of development and currently a member of the Servier Group (France). In Vietnam, Egis focuses on providing high-quality therapeutic products, especially in the fields of cardiovascular, central nervous system, respiratory, and chronic diseases, contributing to improving the quality of healthcare and bringing healthier, more sustainable lives to the community.
EGIS is a pharmaceutical company specializing in cardiovascular, central nervous system, respiratory, and chronic diseases.
In the 2024 brand film project of EGIS Vietnam Pharmaceutical Group in collaboration with Right Media, the company aims to create a humanistic video that focuses on human values and conveys the message "A journey to a long and healthy life." The film's content needs to be presented naturally and profoundly, minimizing direct advertising elements to resonate with viewers' emotions.
In addition, EGIS also targets its content towards a specific audience: women aged 300 to 40. These women often face significant pressure from work, family, and children, and are also at a higher risk of depression in today's society.
As a brand film, EGIS expects this project to not only convey a humanistic message but also contribute to clearly portraying the brand's image and personality, thereby demonstrating the spirit of caring for and supporting people's health and lives that EGIS Vietnam always pursues.
Right Media's solution
The EGIS Vietnam Pharmaceutical Group's brand film project is one of the most exciting projects for Right Media, offering the opportunity to explore a new field. Specifically, in this project, EGIS chose an approach centered around people struggling with depression, therefore the film's content and perspective needed to be crafted with subtlety, humanity, and sincerity.
Right Media based its script on the difficulties and traumas that many women in modern life often face.
Based on EGIS's brand positioning with the "Caregiver" archetype – representing care, kindness, and compassion – Right Media developed a script that was relatable to real life, especially focusing on common stories faced by women in modern life. This could include the image of a woman after divorce, or a wife who has lost her support system but must still bravely move forward to care for her children and the future.
The film revolves around the journey of the main character, Ánh Dương, a woman struggling with the dark sides of pressure and trauma. The name "Ánh Dương" (Sunshine) is also intentionally chosen, as a contrast to the darkness enveloping her, suggesting a journey to rediscover hope and light in life. In the film, the image of EGIS (Epidemic Intelligence) does not appear directly but is subtly integrated through characters such as the doctor, the friend, and especially the mother, thereby demonstrating the role of companionship, care, and support for the patient in overcoming depression.
Visually, Right Media and EGIS chose Lo Lo Chai Village – Lung Cu, Ha Giang as the main setting for the film. The majestic yet tranquil natural landscape of the highlands contributed to the emotional depth of the story. Furthermore, both Right Media and the pharmaceutical group EGIS hope that through this brand film project, they can introduce and spread the beauty of Vietnam's nature, culture, and people to more international partners and audiences.
Through this project, the natural beauty, culture, and people of Vietnam are subtly conveyed.
Furthermore, elements such as lighting, color, costumes, and framing are meticulously calculated to create an emotionally rich visual journey, allowing the film's message to resonate with viewers naturally and profoundly. The video's pacing is adjusted to reflect the film's emotional intensity.
The EGIS Vietnam Pharmaceutical Group's brand video project is entirely dubbed in Vietnamese, combined with English subtitles to make the content easily accessible to both domestic and international audiences. This approach not only ensures a natural and relatable emotional connection to the story but also allows EGIS to conveniently use the video in its communication activities, introducing the company to partners and customers worldwide.
Results achieved
The brand film project of EGIS Vietnam Pharmaceutical Group successfully conveyed a meaningful message about the journey of healthcare and supporting people during difficult times in life. Through an emotionally rich story, the film contributed to spreading the humanistic values that EGIS pursues, while creating a deep connection with the audience.
Right Media handled the entire branding project for EGIS Vietnam Pharmaceutical Group.
During discussions with Right Media, EGIS representatives shared many positive feelings after watching the finished product of the film. The video was also sent to international partners and friends as a representative media product, contributing to introducing the EGIS Vietnam brand image and the philosophy of human health care that the company always pursues.
Following this project, Right Media continued to receive EGIS's trust and partnership in many other projects. corporate films This long-term collaboration demonstrates Right Media's ability to understand brand stories and transform them into emotionally rich and impactful visual content. It also clearly proves Right Media's production capabilities, professionalism, and credibility in executing brand video projects for international businesses.
CONTACT US:
- Ho Chi Minh City: 06 Binh Quoi Street, Binh Quoi Ward, Ho Chi Minh City
- Hanoi: 105-E5, Trung Tu Street, Dong Da District, Hanoi
- Facebook: FB.com/rightmedia.vn/
- Youtube: youtube.com/@RightMediaVN
- E-mail: info@rightmedia.vn | anhtai@rightmedia.vn
- Hotline: 0901 391 002
English 
Vietnamese 
