Korean cosmetics video review project: Kyowon The Orm

Kyowon chose Right Media to create a video review of The Orm Korean cosmetics line. According to the project description, the video helps viewers understand the product's uses and how to use it, and Kyowon will also use it for internal training, resulting in positive outcomes for the sales team and distributors.

Watch the project video here: Video review of Korean cosmetics: Kyowon The Orm

One leader, one product, step by step.

The video focuses on the Esroom Brightening Clay Mask. The presenter sits in a brightly lit living room, speaking directly to the viewers like a sharing session, then introduces the box, tube, texture, and how to use it.

The process is shown in close-up: taking the mask out onto the hand, applying it evenly to the face, waiting for the mask to dry, and then rinsing it off. A timer on the screen lets viewers know the waiting time.

The host shared it like a conversation.

How can a video review of Korean cosmetics be used for sales training?

For Kyowon, a video review of Korean cosmetics does two things at once. For customers, it's an easy-to-follow tutorial video. For the sales team and distributors, it's a standard resource: everyone introduces the product in the same way, regardless of the trainer.

This is also why the video is over four minutes long. Unlike commercials that cut quickly, each step is held long enough for viewers to follow along.

The process of applying the face mask is shown in close-up, step by step.

Result

Kyowon has a 4-minute video reviewing Esroom face masks, a Korean cosmetic product, which can be used by both customers and sales teams. Right Media also produced an internal training video for Kyowon's Wellnature toothpaste: see article Kyowon internal training video.

See more product video projects or refer to advertising video production services.

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