The Corporate Film for the Thanh Cong textile and garment industry, produced by Right Media in 2015, is one of the most interesting and creatively impactful projects. Instead of following the familiar, dry, technical style, the film is built with a fresh, emotional, and dynamic spirit, offering a more modern perspective on the manufacturing business. This aligns perfectly with Thanh Cong Group's message: "At Thong Kong, we don't just make clothes."
Thanh Cong Textile Industry Corporate Film Project
Customer requirements
Thanh Cong Textile, Investment and Trading Joint Stock Company (TCM) is one of the largest textile and garment enterprises in Vietnam, operating under a closed-loop production model from yarn, weaving, dyeing to garment manufacturing. The company focuses on developing high-quality garment products for export to many major markets worldwide. With a strategic orientation towards technological investment, sustainable development, and expanding its value chain, Thanh Cong is gradually asserting its position in the Vietnamese textile and garment industry.
Thanh Cong is one of the reputable and professional textile and garment businesses in the Vietnamese market.
In a collaborative project with Right Media, Thanh Cong Group requested a professional corporate video highlighting its strong production capabilities, modern processes, and advanced machinery. However, this Corporate Film will not follow a dry, technical style but will instead be shaped with a youthful, bright, and emotionally rich spirit. At the same time, the product is also developed with international standards in mind, suitable for use in global communication and partner networking activities.
- Emphasize production capacity: The project meticulously recreates the entire process from yarn spinning to garment manufacturing, along with smart factory and ERP systems, aiming to affirm its inherent strength and proactive approach, playing a pioneering role in product innovation and development.
- Commitment to sustainable development: Messages about solar energy, water recycling, green materials, etc., reflect the ESG orientation and the responsibility of businesses in the textile and garment industry towards the environment.
- Global vision: By emphasizing the message "Designed in Vietnam, trusted worldwide," Vietnam skillfully conveys pride in its internal strengths while affirming its international reputation.
- Brand positioning: The message "we don't just make clothes" is subtly incorporated to affirm that the business is not merely a manufacturing hub, but aims to become a producer with innovative thinking and high added value.
Right Media's solution
After receiving the requirements from Thanh Cong Group, Right Media's challenge was to transform the strengths of the textile and garment industry in technology, scale, and production capacity into an emotionally rich, modern visual story that still retained the authenticity of the business.
Right Media developed filming plans to clearly showcase the scale and production capacity of the Thanh Cong factory.
Right Media's solution is implemented in the following way:
- With the Corporate Film project for Thanh Cong Group, Right Media told the story in a completely different way: placing human characters at the center, guiding viewers through the entire process of production and the dedication behind each product.
- Filmed live at Thanh Cong Group's garment factory, office space, and outdoor settings to showcase the fashionable, unique, yet versatile nature of each product.
- Prioritize close-up shots, especially in the workshop area and individual production stages, to highlight the professionalism, scale of operations, and skillfully showcase the modern machinery systems that the company continuously invests in and upgrades.
- Using primary colors in the video, especially blue – Thanh Cong's brand color – is utilized throughout to increase visual memorability and reinforce the brand image in the viewer's mind.
- The entire video is dubbed in English for convenient use in bidding documents and company profile materials when working with international partners. This choice also helps the business expand its communication reach, enhance professionalism, and improve its accessibility in the global market.
The implementation process of the Corporate Film project in the Thanh Cong textile and garment industry.
Right Media implemented the Corporate Film project for the Thanh Cong textile and garment industry following a systematic process, closely adhering to international communication goals and the specific production characteristics of the textile and garment enterprise.
Right Media prioritizes filming directly at the factory's production facility.
Step 1: Receive brief & analyze objectives
Right Media worked with Thanh Cong Group to clarify the purpose of using the video (company profile, bidding, international communication), the target audience, and the positioning message to be conveyed.
Step 2: Factory survey & idea generation
The team directly surveyed the production line, factory space, and operational processes to develop a suitable concept, ensuring it both celebrates production capabilities and maintains a youthful, modern spirit.
Step 3: Develop the script and storyboard.
The script was developed based on the requirements of Thanh Cong Group, and the final content was finalized, combining a detailed storyboard and filming timeline to optimize filming time in the factory environment.
Step 4: Organize filming at the factory.
The filming was carried out using a system of cinema cameras, drones, and image stabilization equipment. The camera angles were calculated to highlight the scale, technology, and actual operational rhythm.
Step 5: Post-production & English version
We handle video editing, color grading according to brand identity, graphic design, and English voiceovers to serve international audiences.
Step 6: Handover & optimization
Right Media delivers various video formats suitable for company profiles, tenders, websites, and media platforms, while also supporting businesses in the content development process.
Results achieved
Upon completion, Thanh Cong's Corporate Film clearly showcased the image of a large-scale, modernly operated textile and garment enterprise with an international development orientation. The youthful and emotionally rich style also contributed to refreshing the brand image, helping Thanh Cong create a more professional and distinctive impression in the eyes of domestic and international customers and partners.
The TCM team had high praise for Right Media.
Corporate Film was used by Thanh Cong Group in many communication campaigns and to supplement their company profile for participation in international bidding projects. The Thanh Cong Group team also highly praised Right Media's professionalism, credibility, and responsiveness, and extended an invitation for collaboration on future projects.
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