In the B2B sector, promoting building materials is often considered dry and emotionally unappealing. However, with the Seasonal Storytelling Commercial for the Dotaco brand, Right Media broke that barrier by combining a warm, festive atmosphere with impressive technical specifications. This is a typical "soft-sell" campaign, helping the Uni Board product naturally and subtly enter the minds of corporate clients.
The complete project video was produced by Right Media.
Customer requirements
Dotaco wishes to create a short advertisement to celebrate Christmas and welcome the New Year 2026 with the following specific goals:
- Seasonal Marketing: Leverage the festive atmosphere to foster closer connections with B2B partners and customers.
- Soft-sell strategy: Instead of selling directly, the goal is to use storytelling to guide viewers to the core value of the product.
- Highlighting Uni Board's competitive advantages: It must be stated that this type of plywood offers the most attractive price on the Vietnamese market, while its quality and durability surpass those of its competitors in the same segment.
- International languages: Videos should use English to project a professional image and enhance the brand's international reach.
Right Media's solution
Right Media proposed a creative idea based on a distinctive Western tradition: Boxing Day.
- Main idea: Transform Uni Board building materials into a meaningful New Year's gift for construction projects. The appearance of a foreign actor against a warm Christmas tree backdrop helps create a sense of trust and modern style for the brand.
- Visualizing the technical specifications: Instead of listing charts, we use visual comparison effects right on the screen to highlight Uni Board's strength of over 18 MPa and its lighter weight compared to other products.
- The message is "Reliability for your new project": We are building a message of trust – the most important value in B2B relationships. Uni Board is not just a material, but a solid foundation for new projects in 2026.
Project implementation process
The project was implemented at lightning speed while still ensuring meticulous attention to detail in every frame.
- Pre-production & scriptwriting: The Right Media team chose a storyline centered around the concept of a gift. The commentary was carefully crafted to be both emotionally resonant and to affirm Dotaco's consistent production standards.
- On-site production: The team set up a professional Christmas scene with warm lighting. They focused on scenes of the actors opening gift boxes to create a sense of curiosity and excitement for the viewers.
- Post-production & Visual Effects (VFX): This is the most important part of conveying B2B information. We incorporated graphic animations comparing thickness (14mm of Uni Board versus 16mm of other products) while still ensuring superior load-bearing capacity.
- Sound design: Use background music that is light, festive yet modern, fitting the pace of the product feature presentation.
Results achieved
The campaign has brought outstanding value to Dotaco:
- Break the monotony: The video successfully transforms a building material product into something more emotionally resonant and relatable through the "New Year's gift" narrative.
- Confirming quality through numbers: Specifications such as "Strength over 18 MPa" and weight-saving capabilities are clearly communicated, helping contractors see the cost benefits and design efficiency.
- Elevating your brand: The meticulous attention to visuals, actors, and language has positioned Dotaco as a reputable brand, ready for major projects and the international market in 2026.
- Customer peace of mind: Right Media has demonstrated its creative capabilities in challenging areas such as B2B, delivering results. feel at ease and complete satisfaction for Dotaco partners through a process transparent and conscientious.
Is your B2B project in need of a fresh approach to attract partners? Let Right Media help you tell your brand story in the most impactful way. Contact us today using the information below:
- Office in Ho Chi Minh City: 06 Binh Quoi Street, Binh Quoi Ward, Ho Chi Minh City.
- Hanoi Office: 105-E5, Trung Tu Street, Dong Da District, Hanoi
- Facebook: FB.com/rightmedia.vn/
- Youtube: youtube.com/@RightMediaVN
- E-mail: info@rightmedia.vn | anhtai@rightmedia.vn
- Hotline: 0901 391 002
English 
Vietnamese 
