In its latest TV commercial project, Right Media is honored to partner with Moc Phat – a company specializing in melamine-coated boards. This TV commercial was developed with the goal of highlighting Moc Phat's strategic product line, while clearly conveying the value of the product's quality and application. Through modern visual language and intuitive storytelling, the project contributes to increasing Moc Phat's brand recognition and solidifying its position in the industry.
TVC project for EPA-coated plywood | Moc Phat x Right Media
Customer requirements
Moc Phat aims to develop a TV commercial Meticulous and professional, the TV commercial focuses on highlighting the quality of the plywood produced by the company itself, while also enhancing brand recognition in the market. The TV commercial is designed not only to introduce the product but also to convey the core values and spirit of the brand to customers.
Moc Phat wanted a TV commercial that would highlight the product and reach customers effectively.
The TV commercial should also highlight the outstanding features of the melamine-coated plywood produced using Moc Phat's proprietary technology compared to other brands, such as a wide range of colors, exquisite wood grain patterns, health-safe and environmentally friendly materials, and sophisticated aesthetics. This will emphasize the main message: "Moc Phat Plywood: the storytelling quality of creative spaces."
Right Media's solution
In this project, Right Media was honored to be chosen by Moc Phat as the full-service production partner, handling the entire process from pre-production, voiceover selection, filming to post-production. With a TV commercial lasting just over a minute, the Right Media team focused on investing in the script and camera angles to optimize each frame and give viewers a realistic, vivid feeling as if they were directly experiencing the showroom space.
Right Media focuses on close-up shots to provide a realistic viewing experience for customers watching TV commercials.
The TVC project for EPA-coated plywood products | Moc Phat x Right Media was produced with Vietnamese voiceover and English subtitles, aiming to achieve the following goals:
- Vietnamese voiceovers make the content more relatable, friendly, and easily accessible to domestic customers.
- English subtitles help brands effectively reach investors, FDI clients, and international partners, clearly conveying the value of their technology and products without the need for multiple versions.
- TV commercials can be used flexibly across multiple platforms, from multinational trade shows and project presentations to websites, company profiles, and pitching sessions with international partners, aiming for international reach.
Right Media primarily utilizes close-up shots to highlight every detail of the color and wood grain, giving viewers the feeling of touching the product in the showroom. Right Media also incorporates medium and wide-angle shots to place the product within a realistic interior space, helping viewers clearly visualize the applications of plywood in various designs.
In addition, Right Media also focuses on carefully researching color elements to highlight the high-quality materials while ensuring a close and authentic visual experience of the product. The transitions between scenes are handled smoothly and controlled, creating a seamless feel and guiding the viewer's gaze to the important details.
Project implementation process
Receive briefs and provide advice to clients.
- Right Media receives the brief and communicates directly with the client to advise on the most suitable solution.
- Conceptualize, develop a script, create a timeline, and finalize it with Moc Phat before starting the project.
Pre-production
- Gather product documentation.
- Surveying the actual filming location.
- Create a detailed storyboard and shotlist for each scene.
- Assign detailed tasks to each member.
Production (Filming)
- Filmed from multiple angles, including close-ups to highlight product details.
- Filming real-world application scenes can increase persuasiveness.
Post-production
- Create the video according to the original script.
- Insert music, subtitles, and product information.
- Send video previews to clients, receive feedback, and make edits according to client requirements.
- Complete and ship the final product to the customer.
Results achieved
The TV commercial clearly showcased the Moc Phat brand image through professional visual language and modern storytelling, while highlighting the strategic Melamine-coated board line with its high aesthetics, stable quality, and flexible application in interior design.
The TVC project for EPA-coated plywood products | Moc Phat x Right Media was implemented and completed on schedule, fully meeting all visual and messaging requirements. The TVC also received positive feedback from partner Moc Gia, contributing to increased brand awareness and creating a foundation for more effective access to the company's potential customer base.
Contact:
Phuc Hung Media & Event Co., Ltd.
☎️ Hotline (Mr. Tai): 0901391002 – Email: anhtai@rightmedia.vn
🎞 Website: https://rightmedia.vn/
🏢 Saigon: 06 Binh Quoi Street, Binh Quoi Ward, Ho Chi Minh City.
🏢 Hanoi: 105-E5, Trung Tu Street, Dong Da District, Hanoi
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