3D animation TV commercial project for Sony Vietnam's Lunar New Year promotion.
Sony Vietnam chose Right Media to produce a 3D animation TV commercial for its Lunar New Year promotion, "Together with Sony, a Flourishing Lunar New Year, Abundant Blessings." In 52 seconds, the TVC showcases six product categories – televisions, speakers, headphones, cameras, lenses, and phones – along with various discounts. This article analyzes why 3D animation is a suitable choice for a multi-product promotional TV commercial.
Watch the project video here: TVC Promotion 3D Animation | SONY x Right Media
Project information
| Client | SONY Vietnam |
|---|---|
| Campaign | "Celebrate a prosperous Lunar New Year with Sony and bring blessings to your home!" |
| Service | 3D animation promotional TVC |
| Duration | 52 seconds |
Customer requirements
A Sony Lunar New Year promotional campaign spans multiple product categories, each with its own special offers. The TV commercial needs to give viewers a complete picture – which products are on sale, by how much, what gifts are included, and where to buy them – all in less than a minute.
At the same time, the TV commercial must convey the atmosphere of Tet: lively, joyful, and true to the program's title, "Tet Flourishing, Blessings Abundant at Home".
Right Media's solution for 3D animation TVCs.
With so many products and so many figures, live filming would require numerous settings and be difficult to synchronize. Right Media chose to create the entire video in 3D: the products appear, rotate, and zoom in on a shared stage, with a cityscape by the river as the backdrop, accompanied by fireworks and colorful ribbons.
1. Open with a New Year's greeting card.
The TV commercial opens with a "SONY Happy New Year" greeting card bursting forth with fireworks, leading into the program title "Together with Sony, a Flourishing Tet, Abundant Blessings for Your Home" and the message of the best prices of the year.
The program is titled "Together with Sony, Tet Flourishes, Abundant Blessings for Your Home" and features 3D products.
2. Each product group, a moment in time.
The reviews categorize the products into three "uplifting" themes: bonding with family through TVs and soundbars; immersing yourself in music with Bluetooth headphones and speakers; and creating unique Tet (Lunar New Year) experiences with cameras, lenses, and phones. Each theme is accompanied by a discount displayed on the screen.
- Soundbar 15%.
- Discounts of up to 2 million VND; buy a speaker and get a free microphone.
- Cameras and lenses are discounted by up to 12 million VND, with a 6-month warranty included.
3. Conclude with gifts and where to buy them.
The final section compiles all the gifts with a total value of over 500 million VND: chances to win soundbars, headphones, Bluetooth speakers, and hundreds of vouchers. The comment urges customers to visit electronics supermarkets and dealers nationwide to shop and receive the offers.
When should you choose 3D animation for your TV commercial?
3D animation TV commercials are suitable when you need to introduce many products with pre-existing models, change information quickly according to the program, and want absolutely synchronized visuals. SONY's case has all three:
- Many products – Six product categories in 52 seconds, without needing to set up six separate filming locations.
- Many numbers – Discounts and gifts are displayed in 3D text attached to the product.
- Image synchronization – all products share the same lighting, the same stage, and the same Tet atmosphere.
- Easy to update – When the offer changes, simply edit the text instead of going back.
The total value of the gifts is over 500 million VND.
Results achieved
SONY Vietnam has a 52-second 3D animation TV commercial for the Lunar New Year program, showcasing its products, promotions, gifts, and purchasing channels in a festive atmosphere. Right Media also collaborated with SONY on viral Lunar New Year clips and the "SONY Stories" series.
Businesses looking to advertise their products can refer to this information. TV commercial production services by Right Media, see more TVC projects or project series of viral clips: The Story of the SO-NY Family.
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
