Corporate film project for the refrigeration industry: Doan Gia
Doan Gia, a refrigeration and air conditioning company established in 2007 in Ho Chi Minh City, chose Right Media to produce a corporate video for its refrigeration and air conditioning industry to introduce its products and services to F&B customers, franchise chains, convenience stores, and refrigeration projects. The film has two versions, Vietnamese and English, telling the story of a B2B technical business in a way that investors can easily understand.
Watch the project video here: Video introducing products and services in the refrigeration industry | Doan Gia x Right Media
Project information
| Client | Doan Gia – established in 2007 in Ho Chi Minh City |
|---|---|
| Branch | Refrigeration solutions for construction projects, industrial kitchens, and cold storage. |
| Service | Corporate videos showcasing products and services. |
| Version | Vietnamese and English (5 minutes 14 seconds) |
Customer requirements
The film's main audience consists of investors and chain store owners, including foreign investors, which is why an English version was also produced. According to commentary, as F&B franchise chains and shopping malls in Vietnam grow rapidly, investors are finding it difficult to find suitable HVAC contractors.
They need a partner with three things: sufficient inventory to install the chain of stores on schedule, highly skilled personnel to design complex systems, and timely maintenance and warranty services.
The film must show that the Đoàn family meets all three of those conditions.
Right Media's solution for corporate videos in the refrigeration industry.
Right Media produced the film using a "problem-answering" approach: it begins with the investor's concerns, then gradually introduces Đoàn Gia's real warehouse, technical team, services, and customers.
1. Competence in numbers
After nearly two decades, Doan Gia has completed over 5,000 projects, mostly for F&B franchise chains and industrial refrigeration. The company has over 100 employees, including more than 70 refrigeration technicians, providing supply and warranty services throughout Vietnam and Cambodia.
2. Warehouse space is a competitive advantage.
The film dedicates many scenes to the two warehouses in Ho Chi Minh City and Hanoi, totaling 1,700 m², where Doan Gia always keeps goods worth at least 25 billion VND. Investors are concerned about the store opening schedule; looking at the warehouses provides the answer. Equipment is imported officially from major brands such as LG. The film also shows close-ups of the authorization certificate issued to Doan Gia by the industrial refrigerator brand Kistem (South Korea).
Right Media crew films forklift in Doan Gia warehouse.
3. All-inclusive service
Doan Gia provides air conditioning systems (air conditioners, air filters, ventilation, heating), industrial kitchen solutions for restaurants and cafes, chiller systems, freezers, cold storage, and showcases.
The process includes consultation, site survey, 2D and 3D design drawings, construction and installation, testing, handover, and warranty and periodic maintenance. Over 70 technicians are assigned to each chain, ready to be on-site 24 hours a day so that customers' stores do not have to stop operating.
What kind of evidence should a corporate video for the refrigeration industry include?
For the B2B engineering industry, the most persuasive corporate videos for the refrigeration sector come from real customers. The Doan Gia video presents four layers of evidence:
- Representative customers – Chains and systems such as BigC, GS25, Lotteria, GO! Market, Katinat, and many other brands.
- The restaurant owner shared – I learned about Doan Gia through a restaurant setup company's recommendation. The restaurant owner praised Doan Gia for their experience in setting up many restaurants, their professional work, their cost-effectiveness, and their quick and thorough surveying, design approval, and construction. Even with a very tight construction schedule, Doan Gia completed the project on time.
- Agent sharing – Reviews indicate that Kistem refrigerators from South Korea have all the necessary certificates of origin and quality, and are priced in the mid-range, making them suitable for a wide range of customers, from supermarkets and restaurants to cafes.
- Actual construction photos – Technicians who install and inspect equipment at the construction site.
Video footage shows technician Doan Gia inspecting the equipment.
Results achieved
Doan Gia has a five-minute-long corporate video for the refrigeration industry, available in both Vietnamese and English versions. The video showcases the warehouse, the technical team, comprehensive service packages, and customer testimonials, concluding with the slogan "Comprehensive refrigeration solutions for all projects."
Businesses in need of a promotional video can refer to this. corporate video production services by Right Media, see more corporate film projects or projects with the same F&B client group: CJ Foods Vietnam corporate video.
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
