Fashion industry corporate film project: Nguyet Fashion
Nguyệt Fashion – a high-end women's office wear brand aiming to celebrate the beauty of Vietnamese women – chose Right Media to produce a corporate film for the fashion industry. The film explores the concerns of consumers and the brand's responses.
Watch the project video here: Nguyet Fashion x Right Media
Project information
| Client | Nguyet Fashion |
|---|---|
| Branch | High-end women's office fashion |
| Service | Corporate Film |
| Version | Vietnamese (7 minutes 48 seconds) |
Customer requirements
Fashion customers have many choices. The film needs to explain why they should choose Nguyệt Fashion, through the craftsmanship, materials, and story of the people who create the products.
Right Media's solution for corporate films in the fashion industry.
1. Start by understanding customer concerns.
The film begins with the saying "eat for yourself, dress for others" and a familiar dilemma: consumers are willing to spend money but struggle to find brands that meet international quality standards, are reasonably priced, and enhance the elegant beauty of Vietnamese women.
2. The founder tells the story.
The founder shared her 20 years in the industry, having collaborated with designer Nguyen Cong Tri, young designer Lam Gia Khang, and Thuan Viet ao dai (traditional Vietnamese dress) before establishing Nguyet Fashion.
Design and material selection process at Nguyệt Fashion
3. From design to testing
The film introduces Nguyệt Fashion's team of skilled designers and tailors, then goes through the process of perfecting the design proportions, selecting materials from fabric to buttons, the limited production method for the collection, and the quality control of each stitch.
What should a corporate video for the fashion industry showcase?
Beyond the main theme, Nguyệt Fashion's film also highlights key points that customers and partners often consider when choosing a fashion brand:
- Segment – High-end, versatile office wear suitable for work, conferences, and casual outings.
- Limited production – not mass-produced, so that the wearer always stands out.
- Two product lines – Luxury line and line priced under 1 million VND for the majority of consumers.
- Vision – Women confidently assert their own value and beauty.
High-end office wear designs by Nguyet Fashion
Results achieved
Nguyệt Fashion has a nearly eight-minute corporate video about the fashion industry, combining the founder's story, the product development process, and customer testimonials. The entire film revolves around one theme: celebrating the beauty of Vietnamese women, which aligns with the brand's stated goal.
The final part of the film is dedicated to customers who have worn Nguyet Fashion. One person recounted how, four years ago, they "went all over Saigon" looking for an outfit for a business meeting, then stopped by Nguyet and found a dress they liked. Others mentioned the quality of the fabric, the stitching, and how a single outfit could be worn from the office to a formal party.
Businesses in need of a promotional video can refer to this. corporate video production services by Right Media, see more corporate film projects or project Successful Textile Film.
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
