Video project reviewing milk for babies: Nutricare Colos24h Grow Plus
Video project reviewing baby formula: Nutricare Colos24h Grow Plus x Right Media
Nutricare is a domestic nutritional milk brand. For their Colos24h Grow Plus line, designed for malnourished and stunted children, Right Media produced a video review of the milk, told entirely from the perspective of a mother who saw her child improve after using the product, without any advertising voiceovers.
Why should baby formula review videos be told from a mother's perspective?
The person who almost always decides which milk to buy for a child is the mother. What usually convinces a mother isn't the nutritional information, but rather... Another mother tried it and saw a change in her child..
The video opens with that very situation. A mother goes to pick up her child and asks other parents how they raise their children to be both chubby and tall. Those mothers recommend Nutricare Colos24h Grow Plus milk.
This way of introducing the topic is similar to how many mothers learn about a type of formula in real life: they hear about it from another parent.
Tell the story by describing specific changes, not by using adjectives.
The middle part of the video highlights each change: the baby has a better appetite, gains weight, and looks noticeably healthier after two months of drinking the milk, and has grown 3 cm taller. The baby eats independently, sometimes even reminding mom that it's time to eat and then running to sit in the chair to wait. After a few months, the baby gets sick less often than before. The mother says that previously, "every time the baby got sick, she would lose weight," but now the baby cooperates with drinking the milk and even says it tastes good.
The detail of the child reminding her mother that it was time to eat is very ordinary, and it is precisely such details that make the mother's story more believable than a compliment about a product.
Product information is added later, when viewers already have a reason to be interested: 100 kcal of energy as recommended by the World Health Organization for malnourished children, 52 nutrients, calcium and vitamin D3, 24-hour colostrum imported from the US containing IgG antibodies.
Instructions for preparing formula: truly helpful content.
The video includes a section on how to prepare the formula: sterilize the utensils, wash your hands thoroughly, boil water and let it cool to about 50 degrees Celsius, add the appropriate amount of formula powder according to the age indicated on the instructions, two glasses a day, combined with a suitable diet. When going out, she uses pre-mixed formula to ensure the baby drinks regularly without interruption.
This segment doesn't sell anything, but it accomplishes two things: the mother watching learns how to use the product correctly, and the brand demonstrates its careful approach, which is crucial for products intended for young children.
Three things to keep in mind when producing baby formula review videos for brands.
It was impossible to film according to a rigid script. Young children don't act on command. Scenes involving children should be filmed in a natural rhythm of life, without forcing them to repeat actions.
The light should be soft and true to color. The scene takes place in a family living space. The lighting is too harsh, detracting from the sense of everyday life, while the entire video convinces the viewer precisely because of that feeling.
Be cautious with every statement. For children's nutrition products, all numbers and benefits in the video must accurately reflect the information published by the manufacturer. The narration is approved by the brand before filming.
Where is this video used?
Right Media produces this type of content within the group. product video production service and customer testimonial videoA mother's story gives viewers a perspective beyond the brand's advertising. Baby formula review videos also have lasting value because they answer the questions many mothers ask before switching formulas for their children.
Second video: Review of Nutricare Colos24h Grow Plus for the launch campaign.
Alongside the product line, Right Media produced an additional video review of Nutricare Colos24h Grow Plus. The video aired during the new product launch campaign, helping consumers understand the product's unique selling points (USPs) through a mother's perspective, such as the 24-hour colostrum imported from the US containing IgG antibodies.
The narrative in this video coincides with the second half of the first video: the mother talks about 24-hour colostrum, how to prepare it with water at about 50 degrees Celsius, and two glasses a day, then concludes with the statement, "The baby gains weight and grows tall and healthy." Both videos follow the same approach: the mother narrates, and the product follows the family story. This gives the brand an additional video for the launch phase while maintaining a consistent narrative voice.
Behind-the-scenes images of the project.
Baby having fun in the Nutricare Colos24h Grow Plus milk review video.
A frame from Nutricare's baby formula review video.
See more Product video by Right Media, or all completed projects.
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