Corporate film project for the seafood industry: Khanh Hoang Seaprex
Khanh Hoang Seaprex – a seafood processing and trading company serving customers since 2005 – chose Right Media to produce a corporate video in English to showcase its capabilities to international partners. The film covers the entire value chain of the business, from the ship setting sail to the finished product warehouse.
Watch the project video here: Khanh Hoang Seaprex x Right Media
Project information
| Client | Khanh Hoang Seaprex |
|---|---|
| Branch | Harvesting and processing of seafood – surimi and fishmeal |
| Service | Corporate Film |
| Version | English (4 minutes 08 seconds) |
Customer requirements
Khanh Hoang doesn't just have one factory. According to the video's introduction, the business operates in three areas: seafood exploitation with a fleet of 30 fishing vessels and an average output of over 17,000 tons per year, surimi fish paste processing with over 10,000 tons per year, and marine fishmeal production with over 6,200 tons per year, along with 15 trucks specializing in transporting frozen goods.
The audience consists of foreign importers. They need to see the source of raw materials, hygiene procedures, and the capacity to fulfill large orders, and hear everything directly in English, without the need for an interpreter.
Right Media's solution for corporate films in the seafood industry.
1. Tell the story in the direction of the fish.
The film opens with fishermen and their fleet, then follows the fish straight to the factory. This narrative immediately answers the first question of seafood buyers: where do the raw materials come from? The commentary clarifies that the factory is located near the fishing port, the boats transport the fish directly to the factory to shorten transit time, and the fish used for surimi are usually caught offshore by the Khanh Hoang fleet.
2. Step-by-step surimi process
The fish is washed, preserved with ice, pre-processed, deboned, pressed dry, seasoned, packaged, and then frozen. Each step is a short scene, connecting to form a closed production line on the screen.
Right Media's crew filmed in Khanh Hoang's processing area.
3. Fishmeal and storage
The second part introduces the fishmeal production line: raw materials travel on a conveyor belt into a steamer, through a drying system, cooling, and then packaging into various protein content levels from 55% to 65%. This section concludes in a 3,000 m² finished goods warehouse, where goods await shipment for large orders.
What should corporate videos for the seafood industry showcase?
Beyond the main components, Khánh Hoàng Seaprex's film also covers the points importers typically check when evaluating a supplier:
- Certification – HACCP, Halal, and export code DL406.
- Market – Exported to Japan, South Korea, Malaysia, Singapore, Taiwan, China, Thailand, the United States, Poland, Canada, Spain, and Portugal.
- Human – over 800 employees and managers.
- Message – Reputation, quality, and sustainable development.
The crew at the fishing port where the Khanh Hoang fleet docks.
Behind the scenes of the project
The filming schedule follows the fish's journey: from the fishing port, onto the refrigerated truck, into the processing area, and ending at the office.
The fish are transferred from the ship to refrigerated trucks and transported to the factory.
Filming the exchange session at Khanh Hoang's office.
Results achieved
Khanh Hoang has a four-minute-long English-language business video on the seafood industry, showcasing his fleet, two surimi and fishmeal production lines, certifications, and export markets. This is also the kind of information importers often ask for before placing orders.
Businesses in need of a promotional video can refer to this. corporate video production services by Right Media, see more corporate film projects or project CJ Foods Vietnam corporate video.
Right Media – A specialized media partner for B2B businesses, factories, and industrial parks.
