Product video project for pregnancy test strips: HUMASIS
HUMASIS chose Right Media to create a product video for their Hello Baby Plus pregnancy test and ovulation prediction strips. The 58-second video had to clearly explain what the product does and how to use it, while the subject matter was sensitive and private.
Watch the project video here: Video showcasing the HUMASIS pregnancy test kit: Right Media
Project information
| Client | HUMASIS |
|---|---|
| Product | Hello Baby Plus pregnancy test, ovulation predictor |
| Service | Product video |
| Duration | 58 seconds |
Two products, one message
According to the review, HUMASIS's pregnancy test serves reproductive health in two ways: early and accurate pregnancy detection, and ovulation prediction to help choose the best time to conceive, increasing the chances of getting pregnant. The video shows the colorful test strips on a pastel background and clearly separates the two products into two distinct sections.
In the "Hello Baby Plus" segment of the video, the key information is stated: the test strip detects the hCG hormone from a concentration of 15 mIU/mL, thus providing results sooner.
HUMASIS test strips in pastel colors
What should a product video for a pregnancy test include?
The video for the pregnancy test kit addresses the user's biggest concern: how to read the results correctly. The instructions go through steps that the commentator calls "hygienic and convenient": collect urine, close the cap, wait 3 to 5 minutes to read the result. According to the commentator, when two red lines appear in the result box, the test indicates pregnancy, regardless of whether the lines are dark or faint.
The images maintain a light, clean tone, free from scenes that might make the viewer uncomfortable. The final scene places the product packaging next to a teddy bear and a stuffed rabbit, suggesting a baby about to be born.
Hello Baby Plus packaging in the final scene.
Result
HUMASIS has a 58-second product video for its pregnancy test kits: it introduces two product lines, then provides instructions on how to use and interpret the results, so that buyers can properly test themselves at home.
See more product video projects or refer to product video production service.
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