Recently, Right Media had the honor of partnering with PLUS Vietnam – a Japanese-owned corporation, 100% – on a corporate film project celebrating its 30th anniversary. This is an inspiring journey, vividly portraying the image of a giant in the stationery industry in Vietnam and its expansion into the international market.
This corporate film project video for PLUS was produced by Right Media.
Customer requirements
Upon receiving the project from PLUS Vietnam, Right Media understood that it was facing a major challenge. A corporation with the philosophy of "New Value - New Satisfaction" and the Japanese spirit of discipline would have extremely stringent requirements:
- Recreating national and regional stature: PLUS operates not only in Vietnam but also serves as an important bridge to Southeast Asia. The requirement was to demonstrate the stature of a Japanese-owned 100% enterprise with two modern factories totaling 60,000 m².
- Detailed explanation of the smart manufacturing process: The client wanted viewers to see the dramatic transformation from artisanal production to a smart factory, where AI technology and modern management systems are applied.
- Quality assured from the source: The key is to highlight the capabilities of the R&D team, their ability to design prototypes using 3D printing technology, and their close collaboration with engineers in Japan to optimize product performance.
- Spreading humanitarian values: Beyond machinery, PLUS wants to emphasize the human element and social responsibility, especially sustainable activities and scholarship funds for academically gifted children.
Right Media receives client requests and implements projects.
Right Media's solution
To meet these requirements, Right Media has implemented a groundbreaking production strategy, divided into two main axes: a modern technical axis and a humanistic storytelling axis.
1. Visualizing the "Smart Factory"
We didn't opt for a monotonous wide-angle shot. Instead, Right Media's solution was to use cinematic-quality filming equipment to capture the essence of factory life:
- POV perspective from the robot: This helps viewers get a firsthand look at the precision of industrial robotic arms in assembly and packaging processes.
- Real-time sensors: The specifications of the sensors used to detect product defects right on the production line demonstrate Japan's commitment to quality "in every minute detail."
2. The narrative language is rich in depth.
Right Media employs a narrative style based on movement. From the smallest everyday items like correction fluid and tape to the development of an entire economy, we use dynamic transitional music: sometimes powerful and intense in the factory setting; other times gentle and profound when discussing corporate culture and social responsibility.
Right Media meticulously crafts every frame to ensure the most visually stunning images.
Project implementation process
The PLUS Vietnam project is implemented by Right Media through a standardized process to ensure that no errors occur on set:
Phase 1: Survey and storyboard creation
Right Media's directing and DOP team spent considerable time surveying the Bien Hoa 2 and Nhon Trach 3 industrial zones. We mapped out the camera placement to ensure that our clients' production lines were not disrupted while still capturing the best possible shots.
Phase 2: Filming
The project utilized state-of-the-art equipment: high-resolution cameras, gimbal stabilization systems, and specialized drones for industrial environments. Footage was captured from design research labs and simulation measurement rooms to actual production workshops.
Right Media is discussing the script and proceeding with the filming of the corporate video PLUS.
Phase 3: Post-production
The editors at Right Media made this:
- Color Grading: The color scheme is adjusted to a neutral, modern tone to highlight the cleanliness and orderliness of the ISO 9001 and 14001-certified factory.
- Motion Graphics: Include technical specifications and the production volume of hundreds of millions of units per year to help viewers easily understand the scale of the business.
Results achieved
The finished product has received very high praise from the PLUS Vietnam management team and the parent company in Japan.
- Successfully showcasing exceptional abilities: The film demonstrated that PLUS Vietnam is not just a manufacturing facility, but also a strategic product development center for the global network.
- Strengthening trust with partners: The emphasis on the Japanese market, which accounts for 60% of the production volume, is the most compelling evidence of our reputation and superior production capabilities.
- Motivating the team: Seeing themselves as an important link in the company's development journey through beautiful videos, PLUS's 1,800 employees feel proud and more connected to the business.
- Spread the green message: The video showcasing plastic reduction and the shift to paper packaging helped PLUS score top marks for its image as an environmentally responsible company committed to a sustainable future.
The Right Media team is reviewing footage captured by a drone.
Right Media – Your trusted corporate film production partner
The success of the project PLUS Vietnam is proof of their capabilities. Right Media In handling large-scale, technically demanding corporate film projects, we offer more than just filming services; we provide comprehensive media solutions.
- Complete peace of mind: The process is systematic and transparent regarding costs.
- International standard quality: Meeting the most stringent standards from FDI partners.
- Creativity knows no bounds: Always find a point of emotional connection within the otherwise sterile machinery.
Do you want to tell your business story in the most impactful way possible?
Contact Right Media for consultation and development of a high-quality corporate video script that will elevate your brand's position in the market.
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